Adwait Khare

[Adwait Khare]

Associate Professor, Marketing

Last Updated: January 6, 2021

about me

Research Interests

Patterns in consumption behaviors, hedonic versus utilitarian product preferences, word-of-mouth behavior, effectiveness of ads on Apple versus Google devices, effects of self-identities on product preference, effect of consumer animosity and product preference, and effects of decision contexts on product preference.

Teaching Interests

Marketing Research, International Marketing, Principles of Marketing, Consumer Behavior, Data Analysis

Biography

Dr. Adwait Khare is an Assistant Professor of Marketing in the College of Business at the University of Texas at Arlington (UTA). He received his Ph.D degree in marketing from University of Pittsburgh, USA, in 2003 and joined UTA later in 2010. His work has appeared in the Journal of Consumer Marketing, Journal of Clinical Psychology, Journal of Academic Librarianship, International Journal of Research in Marketing, Psychology & Marketing, Marketing Letters, Journal of Public Policy & Marketing, Journal of Consumer Research, Journal of Retailing, and Journal of Consumer Psychology.

Dr. Khare serves as an Associate Editor for the Journal of Consumer Marketing, and as an Editorial Board Member for the Journal of Retailing and the Journal of Business Research. He reviews and has reviewed papers for journals such as the American Journal of Preventive Medicine, European Journal of Marketing, International Journal of Hospitality Management, International Journal of Research in Marketing, Journal of Asia-Pacific Business, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Economic Psychology, Journal of Interactive Marketing, Journal of Retailing, Organizational Behavior and Human Decision Processes, Psychology & Marketing, Social Influence, The Service Industries Journal, Asia-Pacific Association for Consumer Research Conference, Association for Consumer Research Conference, AMA Summer Marketing Educators’ Conference, AMA Winter Marketing Educators’ Conferences.

At UTA, Dr. Khare primarily teaches Marketing at the undergraduate and graduate levels.

Education

- 2003 PhD in Business Administration - Marketing Research
  University of Pittsburgh, 2003
- 2003 PhD in Marketing
  University of Pittsburgh, 2003
- 1997 MA in Urban Affairs
  Virginia Tech, 1997
- 1997 MUA in Urban Affairs
  Virginia Polytech Inst St U, 1997
- 1993 Diploma in Urban Planning
  Centre for Environmental Planning and Technology, Ahmedabad, India, 1993
- 1993 DUP in Urban Planning
  Center for Environmental Plann, 1993
- 1990 BA in Architecture
  Visvesvaraya National Institut, 1990
- 1990 BA in Architecture
  Visvesvaraya Regional College of Engineering, Nagpur, India, 1990

Appointments

- 2015 to Present Associate Professor of Marketing
  Marketing, University of Texas at Arlington
- 2010 to 2015 Assistant Professor of Marketing
  College of Business, University of Texas at Arlington
- 2007 to 2010 Assistant Professor of Marketing
  School of Business, Quinnipiac University
- 2003 to 2007 Assistant Professor of Marketing
  Marketing, University of Houston

Awards and Honors

- Dec 2017 Best Reviewer Award sponsored by Journal of Retailing
- Dec 2016 College Teaching Award sponsored by College of Business, UTA
- Dec 2002 AMA-Sheth Doctoral Consortium Fellow sponsored by University of Miami
- Dec 2001 Haring Symposium Fellow sponsored by Indiana University

News Articles

- Oct 2015 Disabled-World.com
  A research study shows why many people stop cognitive behavioral therapy before the end of the recommended course of treatment, Disabled-World.com reported. Adwait Khare, associate professor of marketing at The University of Texas at Arlington, was one of the co-authors.
- Aug 2015 YourHoustonNews.com, BrightSurf.com, and ScienceDaily
  Adwait Khare, UT Arlington associate professor of marketing, conducted a study with University of Houston researchers, and they have found that patients who improve quickly are more likely to drop out of cognitive behavioral therapy before completing treatment, losing the potential for future benefit, YourHoustonNews.com, BrightSurf.com, and ScienceDaily reported.
- July 2015
  Science Daily
  
  A paper in the September 2015 issue of the Journal of Retailing explains why people decide to customize their food orders and the implications for retailers and customers alike, Science Daily reported. Adwait Khare, a UT Arlington assistant professor of marketing in the College of Business, is part of the team that wrote “To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions.”
- July 2015 Health, Medical and Science Updates
  A paper in the September 2015 issue of the Journal of Retailing explains why people decide to customize their food orders and the implications for retailers and customers alike, Net News Ledger and Health, Medical and Science Updates reported. Adwait Khare, a UT Arlington assistant professor of marketing in the College of Business, is part of the team that wrote "To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions."
- July 2015 Net News Ledger
  A paper in the September 2015 issue of the Journal of Retailing explains why people decide to customize their food orders and the implications for retailers and customers alike, Net News Ledger and Health, Medical and Science Updates reported. Adwait Khare, a UT Arlington assistant professor of marketing in the College of Business, is part of the team that wrote "To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions."
- July 2015
  Science Newsline
  
  A paper in the September 2015 issue of the Journal of Retailing explains why people decide to customize their food orders and the implications for retailers and customers alike, Science Newsline reported. Adwait Khare, a UT Arlington assistant professor of marketing in the College of Business, is part of the team that wrote "To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions."

Publications

In Process

Journal Article
Clickthroughs on Hedonic- versus Utilitarian-focused Ads on Apple versus Android Mobile Devices
[Khare, Adwait, Asare, Anthony]. Journal of Interactive Marketing. In Preparation; Not Yet Submitted.

Journal Article
I Am What WE Eat – A Multi-Level Examination of the Drivers of Daily Calorie Intake
[Khare, Adwait, Inman, J. Jeffrey, Jordan Lin, Chung-Tung, Juan, WenYen]. Journal of Consumer Research. In Preparation; Not Yet Submitted.

Journal Article
Self-Construal Moderates the Effect of Country-specific Animosity on Product Preference
[Khare, Adwait, Alkhuzam, Sultan]. Journal of Consumer Research. In Preparation; Not Yet Submitted.

Journal Article
Multisensory Advertising Primes and Consumers’ Self- Brand Connections
[Chowdhury, Tilottama, Khare, Adwait, Coulter, Robin]. Journal of Advertising. In Preparation; Not Yet Submitted.

Journal Article
Preference for Hedonic versus Utilitarian Products, a Meta-analysis and a New Study
[Hossain, Mehdi, Khare, Adwait, Freling, Traci, Alkhuzam, Sultan]. Journal of the Academy of Marketing Science. In Preparation; Not Yet Submitted.

Journal Article
Continued Goal Progress in Time-bound Goals
[Khare, Adwait, Nagpal, Anish, Hossain, Mehdi]. Organization Behavior and Human Decision Processes. In Preparation; Not Yet Submitted.

Journal Article
Maximizers and Satisficers: Can’t Choose, Can’t Reject! (Under 3rd Review)
[Khare, Adwait, Ghosh Chowdhury, Tilottama, Morgan, Jeremy]. Journal of Business Research. Submitted.

2018

Journal Article
Flexible flexibility! Food categorization flexibility and utilitarian preference
[Ghosh Chowdhury, Tilottama, Murshed, Feisal, Khare, Adwait]. Journal of Consumer Marketing. 35(1), 1-10.
https://doi.org/10.1108/JCM-11-2016-2010

2015

Journal Article
Food Categorization Flexibility Increases the Preference for Indulgent Foods
[Khare, Adwait]. Journal of Consumer Psychology. 25(4), 546-560.
http://www.journals.elsevier.com/journal-of-consumer-psychology/forthcoming-articles/food-categorization-flexibility-increases-the-preference

Journal Article
To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions
[Khare, Adwait]. Journal of Retailing. 91(3), 422-435. DOI: http://dx.doi.org/10.1016/j.jretai.2014.12.001

2014

Journal Article
Survival Modeling of Discontinuation from Psychotherapy: A Consumer Decision-Making Perspective
[Khare, Adwait]. Journal of Clinical Psychology. DOI: http://dx.doi.org/10.1002/jclp.22122

2012

Journal Article
A Short 8-Item Scale for Measuring Consumers’ Local-Global Identity
[Khare, Adwait]. International Journal of Research in Marketing. 29(1), 35 - 42. DOI: http://dx.doi.org/10.1016/j.ijresmar.2011.07.003

Journal Article
An Investigation of Affect of Service using a LIBQUAL+ TM Survey and an Experimental Study
[Khare, Adwait]. Journal of Academic Librarianship. 38(3), 153 -160. DOI: http://dx.doi.org/10.1016/j.acalib.2012.03.018

2011

Journal Article
Cause-Related Marketing under the Consumer Microscope
[Khare, Adwait]. Psychology & Marketing. 28 (8), 852 - 42.

Journal Article
The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings
[Khare, Adwait]. Journal of Retailing. 87(1), 111 - 126. DOI: http://dx.doi.org/10.1016/j.jretai.2011.01.005

Journal Article
The Impact of the Amount of Available Information on Decision Delay: The Role of Common Features,
[Khare, Adwait]. Marketing Letters. 22(4), 405-21. DOI: http://dx.doi.org/10.1007/s11002-010-9132-z

2009

Journal Article
Daily, Week-Part, and Holiday Patterns in Consumers’ Caloric Intake
[Khare, Adwait, Inman, J.J.]. 28(2), 234-252. DOI: http://dx.doi.org/10.1509/jppm.28.2.234

Journal Article
The Impact of Accessible Identities on the Evaluation of Global versus Local Products
[ZHANG, YINLONG, Khare, Adwait]. Journal of Consumer Research. 36(3), 524-537. DOI: http://dx.doi.org/10.1086/598794

Journal Article
The Role of Common Features in Decision Conflict Resolution
[Nagpal, Anish, Khare, Adwait, Chowdhury, Tilottama, Pandit, Ameet]. 36, 977-979.
http://www.acrwebsite.org/volumes/14243/volumes/v36/NA-36

2008

Journal Article
Customer complaining: The role of tie strength and information control
[Mittal, Vikas, Huppertz, JohnW., Khare, Adwait]. Journal of Retailing. 84(2), 195-204. DOI: http://dx.doi.org/10.1016/j.jretai.2008.01.006

2006

Journal Article
Habitual Behavior in American Eating Patterns: The Role of Meal Occasions
[Khare, Adwait, INMAN, J.JEFFREY]. Journal of Consumer Research. 32(4), 567-575. DOI: http://dx.doi.org/10.1086/500487

2003

Journal Article
Postpurchase, Intertemporal Consumption Behavior
[Khare, Adwait, Inman, J.J.]. 30(1), 255-257.
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8786

2002

Journal Article
Consumer Response to Constrained Choice
[Min, KyeongSam, Khare, Adwait]. 29(1), 501-503.
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8709

Presentations

- 2014
  Khare, Adwait, "Taste versus Health Dilemma in Product Choice Decision", Atlanta, GA. ( , 2014).
- 2014
  Khare, Adwait, "The Factors that Affect Mobile Advertisement Effectiveness in a Real-time Bidding Environment", New Orleans, LA. ( , 2014).
- 2013
  Khare, Adwait, "The Impact of Food Groups, Dietary Variety & Quality, and Demographics on Daily Caloric Intake", Washington, D.C. ( , 2013).
- 2012
  Khare, Adwait, "Food Customization: How Decision Frame Influences Choice ", Vancouver, British Columbia. ( , 2012).
- 2012
  Khare, Adwait, "Relationship Between Online Consumer Reviews, Critic Reviews, and Movie Box Office Success", Las Vegas, NV. ( , 2012).
- 2012
  Khare, Adwait, "The Effect of Visual Representation on the Persuasiveness of Online WOM Messages", Boston, Massachusetts. ( , 2012).
- 2011
  Khare, Adwait, "Alignability and Health Decision Making", St. Louis, Missouri. ( , 2011).
- 2011
  Khare, Adwait, "The Effect of Choice Strategies on Consumers Food Decisions", Washington, D.C.. ( , 2011).

Students Supervised

- Present
  Dissertation Committee Member
  Shane Snyder, (Psychology)
- Present
  Dissertation Committee Member
  Xiaodong Nei,
- June 2020
  Other
  Shane Snyder, (Psychology)
  Major Area Paper - Committee Member
- May 2020
  Dissertation Committee Member
  Meichen Dong,
- Dec 2019
  Undergraduate Honors Activities
  Jarrod Berger,
- Dec 2019
  Graduate Supervised Research
  Olamide Temitope Olajuwon Ige,
- Aug 2019
  Dissertation Committee Member
  Myungjin Chung, (Marketing)
- May 2019
  Undergraduate Honors Activities
  Deepti Yogananda,
- Dec 2018
  Undergraduate Honors Activities
  Delilah Ochoa,
  Undergraduate Honors Senior Project Mentor
- Aug 2018
  Dissertation Committee Chair
  Jeremy Morgan, (Marketing)
- Aug 2018
  Dissertation Committee Member
  Pamela Richardson, (Marketing)
- Aug 2018
  Dissertation Committee Chair
  Stephen Bok, (Marketing)
  Co-chair with Dr. Chonko
- Dec 2015
  Other
  Ryma Mahouch,
  Undergraduate Honors Senior Project Mentor

Courses

Service to the University

- Aug 2020 to Present Committee Member
  
  Masters Curriculum Review Committee
- Sept 2018 to Present Substitute signer for Department Chair Dr. Elten Briggs when he is traveling
  
  Department Chair - Back-up Signer
- Aug 2018 to Present Committee Chair
  
  Principles of Marketing Course Coordinator
- Jan 2017 to Present Committee Member
  
  Tenure & Promotion
- Jan 2012 to Present Program Coordinator
  
  Brownbag Research Series, Department of Marketing
- Jan 2011 to Present Committee Member
  
  Research Experience Program Committee, Department of Marketing
- 2019 to 2020 Committee Member
  
  BBA Curriculum Review Committee
- Aug 2018 to Jan 2019 Committee Member
  
  Search Committee - Clinical Position
- Aug 2018 to Jan 2019 Committee Member
  
  Search Committee - Tenure-track Position Analytics
- Aug 2018 to Jan 2019 Committee Member
  
  Search Committee - Tenure-track Position Sales
- Jan 2016 to 2016 Member
  
  Department of Marketing Chairperson Evaluation Committee
- Jan 2016 to 2016 Member
  
  Department of Marketing P&T Guidelines Update Committee
- Jan 2015 to 2016 Committee Chair
  
  Journal List Evaluation Task
- Jan 2014 to Jan 2016 Program Coordinator
  
  Research Colloquia Expansion, Dean's Strategic Initiative
- Jan 2014 to 2014 Invitee
  
  Database and Program's Team, Dean's Strategic Initiative
- Jan 2014 to 2014 Attendee, Meeting
  
  International Business Program Oversight Committee
- Jan 2011 to 2011 Member
  
  Faculty Search Committee, Department of Marketing

Service to the Profession

- Jan 2016 to Present
  Editorial Review Board Member
  Journal of Business Research
- Jan 2016 to Present
  Editorial Review Board Member
  Journal of Retailing
- 2014 to Present
  Editor, Associate Editor
  Journal of Consumer Marketing
- 2015 to 2020
  Reviewer, Ad Hoc Reviewer
  Journal of Marketing Research
- 2011 to 2020
  Reviewer, Ad Hoc Reviewer
  European Journal of Marketing
- 2010 to 2019
  Reviewer, Ad Hoc Reviewer
  International Journal of Research in Marketing
- 2012 to 2018
  Reviewer, Ad Hoc Reviewer
  Journal of Interactive Marketing
- 2015 to 2017
  Reviewer, Ad Hoc Reviewer
  Journal of Services Marketing
- 2016 to 2016
  Reviewer, Ad Hoc Reviewer
  Journal of International Consumer Marketing
- Past to 2014
  Reviewer, Ad Hoc Reviewer
  American Journal of Preventive Medicine
- 2012 to 2014
  Reviewer, Ad Hoc Reviewer
  Journal of Consumer Research
- Past to 2012
  
  Journal of Asia-Pacific Business
- Past to 2011
  
  Journal of Economic Psychology
- Jan 2011 to 2011
  Reviewer, Ad Hoc Reviewer
  Social Influence
- 2010 to 2011
  Reviewer, Ad Hoc Reviewer
  International Journal of Hospitality Management
- Jan 2008 to 2008
  Reviewer, Ad Hoc Reviewer
  The Service Industries Journal
- Jan 2007 to 2007
  Reviewer, Ad Hoc Reviewer
  Psychology and Marketing
- Jan 2004 to 2005
  Reviewer, Ad Hoc Reviewer
  Organizational Behavior and Human Decision Processes

Faculty & Staff Resources

Adwait Khare

[Adwait Khare]

Research Interests

Research Interests

Teaching Interests

Teaching Interests

Biography

Biography

Education

Education

Appointments

Appointments

Awards and Honors

News Articles

News Articles

Publications

Presentations

Students Supervised

Courses

Service to the University

Service to the Profession