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Dr Chien Le

[Dr Chien Hoang Le]

Other Faculty, Marketing
Last Updated: September 29, 2020
about me

Education

Education

    • 1999 PhD in Business Marketing
      The University of Texas at Arlington, 1999
    • 1998 MS in Marketing Research
      The University of Texas at Arlington, 1998
    • 1992 BS in Marketing
      Ferris State University, 1992

Appointments

Appointments

    • Jan 2018 to Present Assistant Clinical Professor
      Marketing, The University of Texas - Arlington (Arlington, TX, United States)
    • Sept 2017 to Dec 2017 Lecturer
      Marketing, The University of Texas - Arlington (Arlington)
      Taught undergraduate-level classes in Business Communications, Lab, and Principles of Marketing.
    • May 2000 to July 2016 CUSTOMER RELATIONSHIP MANAGER
      MARKETING, VERIZON WIRELESS (IRVING, TX, United States)
      Led a team of 5 direct reports (plus indirect reports) in the establishment of Verizon’s best-in-class marketing program (campaign management, marketing analytics, and automated decisioning). Played a leading role in the launch of 2000+ Marketing/CRM campaigns. During this period, Verizon’s campaigns contributed significantly to: Established (created, updated, and presented) strategic campaign roadmap for HQ Marketing. Led weekly Campaign Review meetings attended by Area Marketing, Retail, and Customer Service. Established (created, wrote, and presented) new standard processes by which campaign requests are discussed, submitted, and reviewed for approval. Worked hand-in-hand with IT, Customer Service, Legal, and various Marketing groups from beginning (campaign conceptualization) to end (campaign launch & tracking). Played a leading role in communicating (writing, reviewing, and disseminating) business and technical campaign requirements to cross-functional VZ teams. Designed/drafted campaign communications (message and creative); communications reviewed with Marketing stakeholders and Legal (for approval). Analyzed campaign performance, translated metrics to findings/insights, and presented study/campaign results to Marketing, Customer Service, and Verizon Leadership. Established (created, updated, and presented) predictive analytics roadmap for HQ Marketing; Created the first Analytics program (product propensity, LTV, churn modeling, and Next Best Activity) for HQ Database Marketing group. Pioneered VZ’s reporting & evaluation platform. This was used by Marketing and Customer Service to 1) gain consumer insights and 2) guide campaign changes (as needed). Played leading role in partnering with external businesses (e.g., American Express, E*Trade, Western Union, and Marriott) utilizing Verizon’s analytics & CRM capabilities. Led the first co-branding marketing campaign launch (VZW & E*Trade) with Marketing Precisions team. Project responsibilities included establishing 1) operational workflows, 2) experimental test designs, 3) targeting requirements, 4) messaging requirements, 5) reporting requirements, and 6) readouts to VZW leadership and external client leadership. Effective business communications was essential on my part because 1) I was tasked as the subject matter expert for Verizon and 2) I was the key point of contact interacting with external companies seeking to partner with Verizon.
    • Aug 1999 to May 2014 Marketing Lecturer (Part-time)
      MARKETING, The University of Texas at Arlington (ARLINGTON, TX, United States)
      Taught marketing courses in Principles of Marketing, Marketing Research, Mobile Marketing, and Consumer Behavior.
    • May 1999 to Apr 2000 Marketing Research Manager
      MARKETING, Primeco (Westlake, TX, United States)
      Developed/implemented quantitative and qualitative research projects to support marketing, customer service, and other internal clients. Interfaced with cross-functional teams to collect/utilize various data sources for the purpose of building an in-depth knowledge base of customers and target markets.

Other Activities

Other Activities

      • Nov 2019
        Chien Le Consulting - Digital Marketing & Analytics

Presentations

    • January  2020
      Le, ChienHoang, "Master of Science in Marketing Research: Decreasing enrollment in the Digital Era. Can MSMR programs survive? How will it survive? MSMR Program directors share their perspectives and best practices in challenging times.". (January 5, 2020).
    • September  2019
      Le, ChienHoang, "Growing a Marketing Internship Program with CRM Principles and Digital Salesmanship". (September 19, 2019).

Courses

      • UNIV-BU 1101-020 CAREER PREP & STUDENT SUCCESS
        (Course Id: 113583)
        Fall - Regular Academic Session - 2020
      • BCOM 3360-106 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2020
      • BCOM 3360-107 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2020
      • BCOM 3360-108 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2020
      • MARK 5399-001 GRADUATE MARKETING INTERNSHIP
        (Course Id: 101023)
        Fall - Regular Academic Session - 2020
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Fall - Regular Academic Session - 2020
      • MARK 4311-003 MARKETING RESEARCH
        (Course Id: 100804)
        Fall - Regular Academic Session - 2020
      • MARK 3321-003 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020
      • MARK 3321-004 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020
      • BCOM 3360-002 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Summer - Summer Intersession - 2020
      • BCOM 3360-102 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Summer - Summer Intersession - 2020
      • MARK 5399-001 GRADUATE MARKETING INTERNSHIP
        (Course Id: 101023)
        Summer - Eleven Week - 2020
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Summer - Eleven Week - 2020
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - Second - 2020
      • BCOM 3360-005 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Spring - Regular Academic Session - 2020
      • MARK 4311-001 MARKETING RESEARCH
        (Course Id: 100804)
        Spring - Winter Intersession - 2020 Download Syllabus
      • MARK 3321-003 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2020
      • MARK 3321-005 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2020
      • MARK 3321-011 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2020
      • BCOM 3360-004 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-009 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-104 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2019
      • BCOM 3360-105 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2019
      • BCOM 3360-106 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2019
      • BCOM 3360-108 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Fall - Regular Academic Session - 2019
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • UNIV-BU 1131-011 STUDENT SUCCESS
        (Course Id: 101210)
        Fall - Regular Academic Session - 2019
      • BCOM 3360-002 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Summer - Summer Intersession - 2019
      • BCOM 3360-102 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Summer - Summer Intersession - 2019
      • MARK 5399-001 GRADUATE MARKETING INTERNSHIP
        (Course Id: 101023)
        Summer - 2019
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Summer - 2019
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - First - 2019
      • BCOM 3360-001 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-002 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-010 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-104 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-105 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-110 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-111 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-112 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Spring - Regular Academic Session - 2019
      • MARK 4311-001 MARKETING RESEARCH
        (Course Id: 100804)
        Spring - Winter Intersession - 2019
      • BCOM 3360-006 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2018 Download Syllabus
      • BCOM 3360-007 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2018 Download Syllabus
      • BCOM 3360-101 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2018
      • BCOM 3360-102 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2018
      • BCOM 3360-103 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2018
      • MARK 3322-003 PROFESSIONAL SELLING
        (Course Id: 100796)
        Fall - Regular Academic Session - 2018
      • BCOM 3360-2
        Summer - 2018
      • BCOM 3360-002 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Summer - Summer Intersession - 2018 Download Syllabus
      • BCOM 3360-102 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Summer - Summer Intersession - 2018 Download Syllabus
      • BCOM 3360-006 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • BCOM 3360-007 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • BCOM 3360-011 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • BCOM 3360-101 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • BCOM 3360-102 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • BCOM 3360-106 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 3321-009 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • BCOM 3360-001 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • BCOM 3360-002 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • BCOM 3360-003 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • BCOM 3360-101 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • BCOM 3360-102 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • BCOM 3360-103 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 4331-001 SEMINAR IN MARKETING
        (Topic: Mobile Mark. and Technologies | Course Id: 100812)
        Fall - Regular Academic Session - 2014
      • MARK 4331-001 SEMINAR IN MARKETING
        (Topic: Mobile Marketing & Technology | Course Id: 100812)
        Spring - Regular Academic Session - 2014
      • MARK 4331-001 SEMINAR IN MARKETING
        (Topic: Mobile Mark. and Technologies | Course Id: 100812)
        Fall - Regular Academic Session - 2013
      • MARK 4331-001 SEMINAR IN MARKETING
        (Topic: Mobile Marketing & Technology | Course Id: 100812)
        Spring - Regular Academic Session - 2013
      • MARK 4311-002 MARKETING RESEARCH
        (Course Id: 100804)
        Fall - Regular Academic Session - 2012
      • MARK 4311-002 MARKETING RESEARCH
        (Course Id: 100804)
        Spring - Regular Academic Session - 2012
      • MARK 4311-002 MARKETING RESEARCH
        (Course Id: 100804)
        Spring - Regular Academic Session - 2010

Service to the University

    • Sept 2020 to  Present Work with the Student Affairs staff and Health Clinic to manage issues relating to Internship Students testing positive for COVID.
      UTA College of Business
      Work with the University Student Affairs staff and Health Clinic to manage issues relating to Internship Students testing positive for COVID.


    • Aug 2020 to  Present Reviewer (for manuscript submitted to International Journal of Bank Marketing)
      UTA College of Business
    • Jan 2020 to  Present Task Force Chair
      UTA College of Business Internship Task Force
    • Aug 2019 to  Present Committee Member
      BCOM Committee
      Examine/evaluate: Standards of BCOM course instruction Instructional materials being used across BCOM courses Process for coordinating lab and course credit The best approach for integrating Vmock in BCOM and college Appropriate BCOM course sizes Developing a pool of potential adjunct instructors for BCOM 3360 and Labs
    • Oct 2018 to  Present Program Coordinator
      The University of Texas - Arlington
      Marketing Internship Coordinator
    • Oct 2018 to  Present Committee Member
      (Innovation: Collaboration: 1) Business Communications (Learning Modules) 2) Lockheed Career Development Center 3) MSMR Program)
      MSMR Professional Development & Placement Advisory Board
      Workshop Organizer Resume/Cover Letter Interviewing Strategies
    • Sept 2018 to  Present MSMR Faculty Board Member
      MSMR Program
    • Past to  Nov 2019 Volunteer Sales Buyer & Judge
      Marketing Department
      Participation as a Sales Buyer and Judge for role-play presentations in Professional Selling class.
    • Past to  Sept 2019 Guest Speaker
      The University of Texas - Arlington
      Topic - Resume & Job Search Perspective Class - Heather Philip's BCOM Classes
    • Jan 2019 to  May 2019 Committee Member
      BCOM Faculty Search Committee
      Participation as a member of the search committee for selecting a clinical faculty focusing on Business Communications.
    • Aug 2018 to  Apr 2019 Committee Member
      Sales Faculty Search Committee
      Participation as a member of the search committee for selecting a clinical faculty focusing on sales and sales management.
    • Past to  Apr 2019 Cover Letter Reviewer & Judge
      UTA College of Business
      Participation Resume & Cover Letter reviewer and judge for College of Business Assessment research study.
    • Sept 2018 to  Mar 2019 Marketing Analytics Curriculum/Course Developer
      The University of Texas - Arlington
    • Past to  Mar 2019 Conference-Related
      Lockheed Martin Career Development Center
      Served as panelist for Career Readiness Workshop. 1) Speak on skills used in the workplace and share examples with our student attendees about how those skills are applied. 2) Provide tips for identifying and talking about relevant skills during the job search process.
    • Past to  Jan 2019 Guest Speaker
      The University of Texas - Arlington
      Topic - Technology & Innovation Class - Heather Philip's MARK 3321
    • July 2018 to  Nov 2018 Faculty Advisor, Team Coach, & Travel Coordinator (UTA Sales Team)
      The University of Texas - Arlington
      Volunteer: Served as a faculty advisor/coach traveling with students to William Patterson University for National Sales Competition.
    • Past to  Oct 2018 Volunteer Sales Buyer & Judge
      Marketing Department
      Participation as a Sales Buyer and Judge for role-play presentations in Professional Selling class.
    • Sept 2018 to  Sept 2018 Guest Speaker
      Society of Asian Scientists and Engineers (SASE)
      Job Search & Resume Workshop
    • May 2018 to  June 2018 Faculty Advisor
      UTA Housing/Auxiliary Services
      Targeted Marketing - Slipper Campaign
    • Past to  Apr 2018 Volunteer Sales Buyer & Judge
      Marketing Department
      Participation as a Sales Buyer and Judge for role-play presentations in Professional Selling class.
    • Mar 2018 to  Apr 2018 Faculty Advisor, Team Coach, & Travel Coordinator (UTA Social Media Marketing Team)
      The University of Texas - Arlington
      Volunteer: Served as a faculty advisor/coach travelling with students to Ball State for National Social Media Marketing Competition.
    • Jan 2018 to  Mar 2018 Committee Member
      BCOM Faculty Search Committee
      Participation as a member of the search committee for selecting a clinical faculty focusing on Business Communications.
    • Past to  Mar 2018 Volunteer Sales Buyer & Judge
      Marketing Department
      Participation as a Sales Buyer and Judge for role-play presentations in Professional Selling class.
    • Feb 2018 to  Feb 2018 Resume/Cover Letter Reviewer & Judge
      UTA College of Business
      Participation Resume & Cover Letter reviewer and judge for College of Business Assessment research study.