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Douglas B Grisaffe

[Douglas Blair Grisaffe]

Associate Professor, Marketing
Last Updated: January 6, 2021
about me

Research Interests

Research Interests
Customer experience outcomes (e.g., word-of-mouth, social media recommendation) Front line employee influences on customer experience Manager influences on frontline employees (e.g., sales representatives) Customer and Employee acquisition and retention Customer Retention, attachment, commitment and loyalty Methodological developments / enhancements Psychometric measurement

Education

Education

    • 1989 PhD in Social Psychology with concentration on consumer research
      Vanderbilt University, Nashville, TN, 1989
    • 1989 PhD in Social Psychology with Doctoral concentration in Consumer Research, Statistics & research methods minor
      Vanderbilt University, 1989
    • 1987 MS in Social Psychology
      Vanderbilt University, 1987
    • 1987 MS in Social psychology
      Vanderbilt University, Nashville, TN, 1987
    • 1984 BS in Psychology with Science Minor
      Bowling Green State University, 1984
    • 1984 BS in Psychology
      Vanderbilt University, Nashville, TN, 1984

Awards and Honors

    • Dec  2013 College of Business Outstanding Graduate Teaching Award sponsored by University of Texas at Arlington, College of Business
    • Dec  2011 University of Texas System Regents’ Outstanding Teaching Award sponsored by University of Texas System
    • Dec  2009 Outstanding Undergraduate Teaching Award sponsored by College of Business

Support & Funding

Support & Funding

Publications

Presentations

    • August  2020
      Grisaffe, DouglasB (Author & Presenter), Nerur, SridharP (Author & Presenter), Colias, John (Author & Presenter), "Modeling Approaches for Customer Recommendation Metrics", SMA, Fort Worth, Texas. (August 15, 2020).
    • August  2020
      Grisaffe, DouglasB, Olajuwon Ige, Olamide Temitope (Author & Presenter), "An Empirical Test of Brand Attachment Antecedents", SMA, Fort Worth, Texas. (August 14, 2020).
    • April  2020
      Grisaffe, DouglasB (Author & Presenter), Nerur, SridharP (Author & Presenter), Colias, John (Author & Presenter), "What Can I do to Move the Metric? Recommendations about Customer Recommendations", MSMR Alumni Association, Arlington Texas - Cancelled Due to Covid. (April 2, 2020).
    • September  2017
      Yang, Zhiyong, Janakiraman , Narayan, Grisaffe, DouglasBlair, Hossain , Mehdi, "Differential Effects of Pay-It-Forward and Direct-Reciprocity on Prosocial Behavior". (September 21, 2017).
    • March  2017
      Richardson-Greenfield, Pam, Rhiney, Eric, Grisaffe, DouglasBlair, "Why Consumers Like to Shop at their Favorite Retail Store? A Scale for Measuring Retailers' Likeability". (March 29, 2017).
    • July  2015
      Gremler, Dwayne (Author & Presenter), Meyer, Jeffrey (Author), Grisaffe, DouglasBlair (Author), Ghahghaei, Azam (Author), "The Effect of Service Recovery Strategies on Social Media Buzz and Financial Performance". (July 9, 2015).
    •  2014
      Grisaffe, DouglasBlair, VanMeter, Rebecca A., "Of “Likes” and Pins: Measuring Consumers’ Emotional Attachment to Social Media", Society for Marketing Advances. ( , 2014).
    • November  2014
      Grisaffe, DouglasBlair, Syrdal, Holly A, VanMeter, Rebecca A, "Does Emotional Attachment Drive Meaningful Social Media Interactions? Which Retail Customers are Talking and Are You Listening?", Society for Marketing Advances, New Orleans, LA, USA.. (November , 2014).
    •  2011
      Chonko, Larry, Rebecca Vanmeter, Grisaffe, Doug, "Are Generation Yers Likely to be Servant Leaders?", Eighteenth Annual International Conference Promoting Business Ethics, Oct. 26-28, New York. ( , 2011).

Students Supervised

    • Present
      Doctoral Comprehensive Exam Committee Member
      Abigail Torres, (Marketing)
    • Present
      Doctoral Comprehensive Exam Committee Member
      Olamide Temitope Olajuwon Ige, (Marketing)
    • Present
      Dissertation Committee Member
      Sara Lee, (Psychology)
    • Present
      Dissertation Committee Member
      Mike McDaniel, (Management)
    • Present
      Dissertation Committee Member
      Jian-Ren Hou, (Info Sys and Oper Mgmnt)
    • May 2018
      Dissertation Committee Member
      Azam Ghahghaei , (Marketing)
    • July 2016
      Dissertation Committee Member
      Holly Syrdal,
    • May 2016
      Dissertation Committee Member
      Ryan Terry, (Management)
    • Nov 2015
      Dissertation Committee Member
      Kris Floyd,
    • May 2015
      Dissertation Committee Member
      Saad Alhoqail, (Marketing)
    • May 2014
      Dissertation Committee Co-Chair
      Rebecca Vanmeter , (Marketing)

Courses

      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Spring - Regular Academic Session - 2021
      • EMBA 5308-001 MARKETING AND CUSTOMER VALUE
        (Course Id: 110760)
        Spring - Regular Academic Session - 2021
      • MARK 4311-001 MARKETING RESEARCH
        (Course Id: 100804)
        Spring - Regular Academic Session - 2021
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Fall - Regular Academic Session - 2020
      • BSAD 6314-001 MULTIVARIATE STATISTICS
        (Course Id: 100874)
        Fall - Regular Academic Session - 2020
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Spring - Regular Academic Session - 2020
      • EMBA 5308-001 MARKETING AND CUSTOMER VALUE
        (Course Id: 110760)
        Spring - Regular Academic Session - 2020
      • MARK 3321-012 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2020
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • BSAD 6314-001 MULTIVARIATE STATISTICS
        (Course Id: 100874)
        Fall - Regular Academic Session - 2019
      • EMBA 5308-001 CREATING CUSTOMER VALUE
        (Course Id: 110760)
        Summer - Summer Intersession - 2019
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Summer - Eleven Week - 2019
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Spring - Regular Academic Session - 2019
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2019
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Fall - Regular Academic Session - 2018
      • BSAD 6314-001 MULTIVARIATE STATISTICS
        (Course Id: 100874)
        Fall - Regular Academic Session - 2018
      • EMBA 5308-001 CREATING CUSTOMER VALUE
        (Course Id: 110760)
        Summer - Summer Intersession - 2018 Download Syllabus
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Summer - Eleven Week - 2018 Download Syllabus
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • BSAD 6314-001 MULTIVARIATE STATISTICS
        (Course Id: 100874)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • BSAD 6321-001 FD STRUCTUAL EQUATION MODELING
        (Course Id: 112760)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • EMBA 5308-001 CREATING CUSTOMER VALUE
        (Course Id: 110760)
        Summer - Summer Intersession - 2017 Download Syllabus
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Spring - Regular Academic Session - 2017 Download Syllabus
      • BSAD 6314-001 MULTIVARIATE STATISTICS
        (Course Id: 100874)
        Spring - Regular Academic Session - 2017 Download Syllabus
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Fall - Regular Academic Session - 2016
      • MARK 6390-002 TOPICS IN MARK
        (Course Id: 100865)
        Fall - Regular Academic Session - 2016
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - First - 2016
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Spring - Regular Academic Session - 2016
      • BSAD 6314-001 MULTIVARIATE STATISTICS
        (Course Id: 100874)
        Spring - Regular Academic Session - 2016
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Fall - Regular Academic Session - 2015
      • MARK 5327-001 RES MARKETING DECISIONS
        (Course Id: 100833)
        Fall - Regular Academic Session - 2015
      • MARK 6390-002 TOPICS IN MARK
        (Topic: ANOVA and Regression | Course Id: 100865)
        Fall - Regular Academic Session - 2015
      • EMBA 5308-001 CREATING CUSTOMER VALUE
        (Course Id: 110760)
        Summer - Summer Intersession - 2015
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - First - 2015
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Spring - Regular Academic Session - 2015
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Fall - Regular Academic Session - 2014
      • MARK 5327-001 RES MARKETING DECISIONS
        (Course Id: 100833)
        Fall - Regular Academic Session - 2014
      • MARK 6327-001 ADV MARKETING RESEARCH MTH
        (Course Id: 100863)
        Spring - Regular Academic Session - 2014
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Spring - Regular Academic Session - 2014
      • EMBA 5308-001 CREATING CUSTOMER VALUE
        (Course Id: 110760)
        Spring - Regular Academic Session - 2014
      • BSAD 6314-001 MULTIVARIATE STATISTICS
        (Course Id: 100874)
        Spring - Regular Academic Session - 2014
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Fall - Regular Academic Session - 2013
      • MARK 5327-001 RES MARKETING DECISIONS
        (Course Id: 100833)
        Fall - Regular Academic Session - 2013
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Spring - Regular Academic Session - 2013
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Spring - Regular Academic Session - 2013
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Winter Intersession - 2013
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Fall - Regular Academic Session - 2012
      • MARK 5327-001 RES MARKETING DECISIONS
        (Course Id: 100833)
        Fall - Regular Academic Session - 2012
      • MARK 6327-001 ADV MARKETING RESEARCH MTH
        (Course Id: 100863)
        Spring - Regular Academic Session - 2012
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Spring - Regular Academic Session - 2012
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Fall - Regular Academic Session - 2011
      • BSAD 6314-001 MULTIVARIATE STATISTICS
        (Course Id: 100874)
        Fall - Regular Academic Session - 2011
      • MARK 5327-001 RES MARKETING DECISIONS
        (Course Id: 100833)
        Fall - Regular Academic Session - 2011
      • MARK 5344-001 ADVANCED RESEARCH ANALYSIS II
        (Course Id: 111583)
        Spring - Regular Academic Session - 2011
      • MARK 5327-001 RES MARKETING DECISIONS
        (Course Id: 100833)
        Spring - Regular Academic Session - 2011
      • MARK 5343-001 ADVANCED RESEARCH ANALYSIS I
        (Course Id: 111503)
        Fall - Regular Academic Session - 2010
      • MARK 5327-001 RES MARKETING DECISIONS
        (Course Id: 100833)
        Fall - Regular Academic Session - 2010
      • MARK 5336-001 ADV RESEARCH ANALYSIS
        (Course Id: 100842)
        Spring - Regular Academic Session - 2010
      • MARK 5327-001 RES MARKETING DECISIONS
        (Course Id: 100833)
        Spring - Regular Academic Session - 2010
      • MARK 6305-001 MARKETING MODELS I
        (Course Id: 100860)
        Fall - Regular Academic Session - 2009
      • MARK 5327-001 RES MARKETING DECISIONS
        (Course Id: 100833)
        Fall - Regular Academic Session - 2009

Service to the University

    • Sept 2019 to  Present Committee Member
      Equity and Ethics Committee of Faculty Senate
    • Sept 2019 to  Present Committee Member
      Marketing Department journal list evaluation committee
    • Sept 2019 to  Present Committee Member
      MSMR Curriculum Reassessment Committee
    • Sept 2019 to  Present Committee Member
      Out of Discipline Journal Quality Assessment
    • Sept 2019 to  Present Committee Member
      Post-tenure Comprehensive Periodic Evaluation review committee
    • Sept 2018 to  Present University Senate Service
      Faculty Senate
    • Sept 2015 to  Present Committee Member
      Graduate Studies Committee INSY Business Analytics
    • Sept 2006 to  Present Committee Member
      COB Grade Appeals
    • June 2018 to  Aug 2018 Faculty Advisor
      Course-related Project: UTA Library Website Design
    • Mar 2016 to  Apr 2016 Special Institutional Assignment
      Management Department Journal List Modeling
      Develop a model that predicts appropriate journal category using subjective and objective ratings of journals and
    • Sept 2015 to  Feb 2016 Committee Member
      AACSB reaccreditation committee
    • Oct 2015 to  Oct 2015 Special presenter on UTA COB Ph.D. Bootcamp
      Special Conference on Regional Ph.D. Programs
    • Dec 2014 to  Sept 2015 Committee Member
      INSY Masters Business Analytics Development
    • May 2015 to  Aug 2015 Special Institutional Assignment
      Journal list modeling exercise
      Predict category of journal based on objective and subjective inputs

Service to the Profession

    • July 2020 to  Aug 2020
      (Classification: Basic or Discovery Scholarship)
      Reviewer, Ad Hoc Reviewer
      Journal of Business Research
    • June 2020 to  June 2020
      Reviewer, Ad Hoc Reviewer
      Journal of the Academy of Marketing Science
    • June 2019 to  Sept 2019
      Reviewer, Ad Hoc Reviewer
      Handbook of Sales Research
    • July 2018 to  Aug 2018
      Reviewer, Ad Hoc Reviewer
      Journal of Marketing Theory and Practice
    • Dec 2016 to  Jan 2017
      Reviewer, Ad Hoc Reviewer
      Journal of Business Research
    • Nov 2016 to  Dec 2016
      Reviewer, Journal Article
      Journal of Service Research
    • Sept 2016 to  Oct 2016
      Reviewer, Journal Article
      Information and Management
    • June 2016 to  July 2016
      Reviewer, Journal Article
      Journal of Service Research
    • Feb 2016 to  Mar 2016
      Reviewer, Journal Article
      Journal of Marketing Education
    • Nov 2015 to  Dec 2015
      Reviewer, Journal Article
      Journal of the Academy of Marketing Science
    • Nov 2015 to  Nov 2015
      Attendee, Meeting
      SMU Marketing Association
      Career overview for students regarding marketing research industry
    • Jan 2006 to  Jan 2014
      Editorial Review Board Member
      Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior

Service to the Community

Service to the Community

    • Mar 2019 to  May 2019
      Volunteer
      American Heart Association
      Used Advanced Research Analysis Class to conduct analysis and create report for American Heart Association ... volunteer / unpaid work
    • June 2018 to  Aug 2018
      Volunteer
      UTA Library
      Used Summer MBA Marketing Class to help provide analysis, interpretation, advice regarding UTA Library Website Revision
    • Sept 2014 to  May 2015
      Volunteer
      Lutheran School
      Served on committee to provided strategic marketing advice/direction for growth of school in community
    • Sept 2014 to  May 2015
      Volunteer
      Online for Life
      Provided research and analysis advice/consultation to not-for-profit organization