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Dr Elten D Briggs

Academic Staff, Marketing
Last Updated: September 29, 2020
about me

Research Interests

Research Interests
Services Marketing (Especially Business-to-Business, Volunteer, and Retail Services); Ethnic Marketing/Advertising; Applications of Social Identity Theory.

Education

Education

    • 2006 PhD in Business Administration - Marketing
      University of Oklahoma, 2006
    • 2006 PhD in Business Administration/Marketing
      The University of Oklahoma; Norman, OK, 2006
    • 1997 BA in Marketing & Math
      Ouachita Baptist University, 1997
    • 1997 BS in Marketing and Math
      Ouachita Baptist University, Arkadelphia, AR, 1997

Memberships

    • Sept 2015 to Present Society for Marketing Advances
      none
    • Sept 2002 to Aug 2019 American Marketing Association
      none
    • Mar 2016 to Mar 2017 Academy of Marketing Science
      none
    • Dec 2013 to Dec 2014 Marketing Management Association
      none

Awards and Honors

    • Sep  2018 Outstanding Reviewer Status sponsored by Journal of Business Research
    • May  2018 Outstanding Undergraduate Teaching Award sponsored by University of Texas at Arlington College of Business
    • Apr  2018 Beta Gamma Sigma Inductee sponsored by University of Texas at Arlington
    • Jan  2018 Nominee for Excellence in Doctoral Student Mentoring Award sponsored by UTA office of Graduate Studies
    • Nov  2016 Best Track Paper - Social Media sponsored by Society for Marketing Advances
    • Jan  2013 Access to Company Archival Data sponsored by Wharton Consumer Analytics Intitiative / Hertz
    • Aug  2009 Best Track Paper - Retailing and Pricing sponsored by American Marketing Association
    • Feb  2009 Outstanding Service Recognition sponsored by UTA Chapter of the Black Student Association
    • Nov  2007 Best Conference Paper sponsored by Society for Marketing Advances
    • Nov  2005 Winner - Outstanding Dissertation Proposal sponsored by Society for Marketing Advances

News Articles

News Articles

    • Oct 2019
      KRLD / 1080 AM (CBS Radio)
      Regarding Walmart and Best Buy releasing Black Friday deals before Halloween
    • Sept 2019
      KRLD / 1080 AM (CBS Radio)
      Regarding Walmart and Dick's changing ammo policies after recent shootings
    • June 2018
      KRLD / 1080 AM (CBS Radio)
      Regarding IHOp claiming to change name to IHOb
    • Apr 2017
      WBAP 820 AM
      Regarding United Passenger Dragged off Plane
    • Sept 2016
      KRLD / 1080 AM (CBS Radio)
      Regarding 9/11 Promotion in San Antonio making fun of buildings falling down
    • Aug 2016
      KRLD/1080 AM (CBS Radio)
      Interviewed about the Ryan Lochte controversy and his loss of sponsorship. Briggs said, "If you have someone associated with the brand that is untruthful, it makes it hard to believe in the brand and its promise".
    • Jan 2016
      WBAP 820 AM
      Elten Briggs, an associate marketing professor in the UTA College of Business, spoke with WBAP 820 AM about Macy’s recent decision to close 40 stores, including the one at Ridgemar Mall. “You don’t think about online shopping a lot, for example, when you think about Macy’s,” said Briggs. “So I think some of those things are starting to affect those retailers, especially those that aren’t located in the most prestigious areas.”
    • Oct 2015
      KRLD/1080 AM (CBS Radio)
      KRLD/1080 AM (CBS Radio) interviewed Elten Briggs, UT Arlington associate professor of marketing, about Dallas’s image amid its Ebola crisis. Asked how he would handle marketing the city, Briggs said: “I would try to get someone from the CDC to issue a statement similar to what the mayor put out confirming that this is a safe place to be.” Briggs added that his next step would include advertising and social media so that people with no vested interest in Dallas could get a positive conversation going about the city.
    • Aug 2015
      CBS Radio
      Elten Briggs was on CBS radio regarding the scandal at Subway (http://beta.criticalmention.com/app/#clip/view?15521184/token/3ae50797-0fc6-4144-9088-7211aa0fb735)
    • Aug 2015
      KRLD 1080 AM
      Elten Briggs, an associate professor of marketing in the UT Arlington College of Business, was interviewed by KRLD 1080 AM about Blue Bell’s return to stores and their tactics to engage fans. “Putting very limited messages out there amongst people that are very motivated to go see them – that’s a pretty decent strategy in this case," said Briggs.
    • Aug 2015
      KRLD/1080 AM
      KRLD/1080 AM (CBS Radio) interviewed Elten Briggs, an associate professor of marketing in the UT Arlington College of Business, about former Subway pitchman Jared Fogle, who pleaded guilty Wednesday to child pornography charges. The trouble comes as Subway faces declining sales. “I think the best thing, but it’s not going to be an easy thing, would be to find a way to replace Jared as the face of Subway, whether it be a person or a new campaign,” Briggs said.
    • July 2015 KRLD/1080 AM
      KXAS/NBC 5 and KRLD/1080 AM interviewed Elten Briggs, a UT Arlington associate professor of marketing, about the move by Fort Worth billionaire Sid Bass to partner with Blue Bell Ice Cream to help the Brenham-based company return to the market. “This will perhaps provide some relief for them, operationally, as well as the image benefits,” Briggs said. Blue Bell stopped production after its ice cream was linked to Listeria. It’s estimated that the company has lost more than $100 million since April.
    • July 2015 KXAS/NBC 5
      KXAS/NBC 5 and KRLD/1080 AM interviewed Elten Briggs, a UT Arlington associate professor of marketing, about the move by Fort Worth billionaire Sid Bass to partner with Blue Bell Ice Cream to help the Brenham-based company return to the market. “This will perhaps provide some relief for them, operationally, as well as the image benefits,” Briggs said. Blue Bell stopped production after its ice cream was linked to Listeria. It’s estimated that the company has lost more than $100 million since April.
    • May 2015
      KVVU/FOX 5 (Las Vegas)
      An apology, promotions and quality reassurance are just a few of thing one UT Arlington expert says Blue Bell needs to get back on track, KVVU/FOX 5 (Las Vegas), WGCL/CBS 46 (Atlanta), WVUE/FOX 8 (New Orleans) and many other outlets reported. Elten Briggs, UT Arlington associate professor of marketing in the College of Business, is quoted saying, “People have an emotional reaction when they consume ice cream, so it's almost like an emotional hurt when Blue Bell dropped the ball”.
    • May 2015
      WGCL/CBS 46 (Atlanta)
      An apology, promotions and quality reassurance are just a few of thing one UT Arlington expert says Blue Bell needs to get back on track, KVVU/FOX 5 (Las Vegas), WGCL/CBS 46 (Atlanta), WVUE/FOX 8 (New Orleans) and many other outlets reported. Elten Briggs, UT Arlington associate professor of marketing in the College of Business, is quoted saying, “People have an emotional reaction when they consume ice cream, so it's almost like an emotional hurt when Blue Bell dropped the ball”.
    • May 2015
      WVUE/FOX 8 (New Orleans)
      An apology, promotions and quality reassurance are just a few of thing one UT Arlington expert says Blue Bell needs to get back on track, KVVU/FOX 5 (Las Vegas), WGCL/CBS 46 (Atlanta), WVUE/FOX 8 (New Orleans) and many other outlets reported. Elten Briggs, UT Arlington associate professor of marketing in the College of Business, is quoted saying, “People have an emotional reaction when they consume ice cream, so it's almost like an emotional hurt when Blue Bell dropped the ball”.
    • May 2015
      KRLD 1080 AM
      Elten Briggs, a UT Arlington associate professor of marketing in the College of Business, was interviewed by KRLD 1080 AM about KFC’s recent decision to bring back Colonel Sanders for its latest campaign. “When you have an icon that really makes an imprint on a generation, that feeling doesn’t go away,” Briggs said
    • May 2015
      RetailWire
      Whether J.C. Penney is successful in trying to make itself relevant as a retailer through Apple Watch sales remains to be seen, RetailWire reported. The story quoted Elten Briggs, a UT Arlington associate professor of marketing in the College of Business. "I think this is a poor fit, honestly. I can see where they may receive some image benefits. ... But as far as it leading to a lot of new sales? I don't see it happening with the Apple Watch app," said Briggs, in a story that originally aired on WFAA Channel 8.
    • May 2015
      WFAA/Channel 8
      WFAA/Channel 8 interviewed Elten Briggs, a UT Arlington associate professor of marketing, about JCPenney’s decision to sell the Apple watch in its stores. Briggs isn't convinced that a partnership with a higher end brand is the right move for a retailer known to attract bargain shoppers. “I thought that this was a poor fit,” he said. “I can see where they may receive some image benefits - but as far as leading to a lot of new sales – I don’t really see it happening.”
    • Dec 2014
      TMCNet.com
      A recent UT Arlington study contends that service-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, TMCNet.com reported. Elten Briggs, associate professor of marketing, co-authored the paper that was recently published in the Journal of Business Research.
    • Sept 2014
      KRLD/1080 AM (CBS)
      KRLD/1080 AM (CBS) interviewed Elten Briggs, associate professor of marketing at UT Arlington, about the NFL brand following recent player drug use and domestic abuse cases. Some major sponsors have warned the league to clean up its act or risk losing their partnership. “What they’re trying to do is effect change by speaking with their dollars,” Briggs said. “But I don’t believe they really desire to break the relationships.”
    • May 2014
      KRLD/1080 AM (CBS Radio)
      KRLD/1080 AM (CBS Radio) interviewed Elten Briggs, UT Arlington associate professor of marketing, about Facebook’s new plan to introduce video ads. Specific brands were invited to submit concepts. The ads will be shown to viewers who have the option of clicking on them. “Advertisers have to pay a flat fee up front, so no matter if you click on them or not, Facebook still gets their money,” Briggs said. “It’s estimated that these ads will cost $1 million a day, so it will be a big revenue opportunity for them.”
    • Apr 2014
      KRLD 1080 Radio
      Elten Briggs, UT Arlington associate professor of marketing in the College of Business, said in a KRLD 1080 Radio interview that companies will continue to drop advertising with the Los Angeles Clippers in association with the racist comments the team's owner has allegedly said recently. Briggs said companies won't continue to advertise if they're not getting their money's worth.
    • Apr 2014
      Dallas Morning News
      A Dallas Morning News story on upgrades to the wireless network at AT&T Stadium in anticipation of this week’s Final Four festivities – and all the social networking it brings with it – featured Elten Briggs, an associate marketing professor for UT Arlington. Brigg said that “when things happen, there’s that sense of, ‘I want to share about it.’”
    • Jan 2014 KLRD/1080 AM
      Elten Briggs, UT Arlington associate professor of marketing, offered reasons why Amazon tops a recent list of the most popular brands among consumers on KLRD/1080 AM. Briggs said the company is “doing things that customers love” and provides “tremendous customer service.”
    • Jan 2014
      KLRD/1080 AM
      Elten Briggs, associate professor of marketing in the UT Arlington College of Business, told KRLD/1080 AM that Johnny Manziel, Texas A&M's electric quarterback, could turn around a NFL team's marketability overnight if he signs with that team. Manziel announced Wednesday that he would enter the 2014 NFL draft and forgo his remaining eligibility with the Aggies. Briggs said Manziel will have to walk the line and stay out of any negative spotlight.
    • Dec 2013
      KDFW/Fox 4
      Elten Briggs, a UT Arlington associate professor of marketing in the College of Business, said Target needs to ensure that customers feel safe in light of the massive security breach the giant retailer recently experienced, KDFW Fox 4 News reported in a story about the security problem.
    • Dec 2013
      Science Daily
      A recent UT Arlington study contends that service-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, Science Daily reported. Elten Briggs, associate professor of marketing, co-authored the paper that was recently published in the Journal of Business Research.
    • Dec 2013
      Science Codex
      A recent UT Arlington study contends that service-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, Science Codex reported. Elten Briggs, associate professor of marketing, co-authored the paper that was recently published in the Journal of Business Research.
    • Sept 2013
      Business News Daily
      A new study revealed that getting immersed in the community and fostering a community atmosphere among customers aids a retailer's bottom line, Business News Daily reported. Elten Briggs, a UT Arlington associate professor of marketing in the College of Business, was a co-author on the study.
    • Nov 2012 KTVT/ CBS 11
      KTVT/CBS 11 interviewed Elten Briggs, UT Arlington associate professor of marketing, for a story about Giving Tuesday, an effort to inspire a day of giving to charities. It hopes to follow in Cyber Monday’s footsteps and cash in on the fact that 65 percent of people have made donations online. “In a way I think competing a little bit more directly may be even more helpful than actually waiting for the leftovers,” Briggs explained. “Now I have people making the decision actively, before they’ve allocated all their resources for other things.” The story also appeared on CBSDFW.com.
    • Nov 2012
      WFAA
      WFAA/ABC 8 interviewed Elten Briggs, UT Arlington associate professor of marketing, for a story about the strategy behind the many ‘one day only’ sales targeting holiday shoppers. “Sometimes stores will make a little bit of money off those [Black Friday and Cyber Monday deals], sometimes break even or even have a little loss on some of those items, but the retailer is in your mind for the rest of the entire season,” Briggs said. The story is also posted online at WFAA.com.
    • Nov 2012 Fort Worth Star-Telegram
      Elten Briggs, a UT Arlington associate professor of marketing, said the earlier sales times that holiday shoppers are experiencing feel more like a permanent change than a passing fad. “I tend to think it is more the new normal,” Briggs told the Fort Worth Star-Telegram. “It’s kind of like airline bag fees. When the first airline started it, there was a little uncertainty about it. Then you get used to them and realize this is going to be a new way of life.” The article was carried by the Miami Herald, Bloomberg Businessweek and several other media outlets. Terry Witt (Faculty)
    • Apr 2012
      KTVT/CBS 11
      A KTVT/CBS 11 story about Nancy Brinker, the founder and CEO of Susan G. Komen for the Cure, stepping down from her position featured Elten Briggs, UT Arlington associate professor of marketing. Briggs said controversies, such as the one Komen has been involved in concerning funding to Planned Parenthood, sometimes require bold changes to assure supporters that the organization is committed to their core values.
    • Oct 2011
      KTVT/CBS 11
      Elten Briggs, assistant professor of marketing at UT Arlington, was interviewed as part of a KTVT/CBS 11 report about Texas Christian University's possible move to the Big 12 athletic conference. Briggs said the move would bring prestige to TCU and makes sense economically.
    • Sept 2010 Houston Business Journal
      Elten Briggs, Assistant Professor of Marketing, commented on retailer strategies to counter slow sales during the holiday shopping season in a story published in the Houston Business Journal.

Publications


      2020
      • Book Chapter
        Providing Service in Multicultural Environments
        The Routledge Handbook of Service Research Insights and Ideas
        [Briggs, Elten, Montoya, Detra].(1), 480-500. New York, NY: "Routledge".

      In Process
      • Journal Article
        Frontline employee’s competitive intelligence and customer engagement: The role of social capital as an enabler
        [Kalra, Ashish, Agnihotri, Raj, Briggs, Elten]. Journal of Service Research. Accepted.
      • Journal Article
        Group Interactions and Emotions (Under 1st Review)
        [Ghahghaei, Ghazal, Briggs, Elten]. Journal of Service Research. Submitted.
      • Journal Article
        Tell Me a Story: The Role of Narrative Transportation and the C-Suite in B2B Advertising
        [Anaza, Nwamaka, Kemp, Elyria, Briggs, EltenD, Borders, AberdeenLeila]. Industrial Marketing Management. Accepted.

      2020
      • Journal Article
        The Emotional Side of Organizational Decision Making: Examining the Influence of Messaging in Fostering Positive Outcomes for the Brand
        [Kemp, Elyria, Briggs, Elten, Anaza, Nwamaka]. European Journal of Marketing. 54(7), 1609-1640.
      • Journal Article
        Linking organizational service orientation to retailer profitability: Insights from the service-profit chain
        [Briggs, Elten, Deretti, Sandro, Kato, Heitor]. Journal of Business Research.(2), 271-278.

      2019
      • Journal Article
        Salesperson time perspectives and customer willingness to pay more: roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate
        [Agnihotri, Raj, Yang, Zhiyong, Briggs, EltenD]. Journal of Personal Selling and Sales. 39(2), 138-158.

      2018
      • Journal Article
        Engagement with Social Media Content: A Qualitative Exploration
        [Syrdal, Holly, Briggs, EltenD]. Journal of Marketing Theory & Practice. 26(1/2), 4 - 22.
      • Journal Article
        Contrasting effects of salespeople’s emotion appraisal ability in a sales-oriented environment
        [Briggs, EltenD, Kalra, Ashish, Agnihotri, Raj Shekhar]. Journal of Business & Industrial Marketing. 33(1), 84 - 94.

      2017
      • Journal Article
        Slogan Recall Effects on Marketplace Behaviors: The Roles of External Search and Brand Assessment
        [Briggs, EltenD, Janakiraman, Narayanan]. Journal of Business Research. 80(11), 98 - 105.

      2016
      • Journal Article
        How Do Differing Community Engagement Strategies Affect Consumer Responses to a Retailer?
        [Briggs, EltenD, Yang, Zhiyong, Harmon, TracyR, Arnold, ToddJ]. Journal of Marketing Theory & Practice. 24(1), 109-127. DOI: http://dx.doi.org/10.1080/10696679.2016.1089767

      2015
      • Journal Article
        Explicating Customer Orientation's Influence on Frontline Employee Satisfaction
        [Briggs, EltenD, Jaramillo, JorgeF, Naboa, Fabrizio]. The Service Industries Journal. 35(3-4), 133-151.

      2013
      • Journal Article
        Shared Ethnicity Effects on Service Encounters: A Study across Three U.S. Subcultures
        [Briggs, EltenD, Montoya, Detra ]. Journal of Business Research. 66(3), 314-320.

      2012
      • Journal Article
        Perceived Barriers to Career Advancement and Organizational Commitment in Sales
        [Briggs, EltenD, Jaramillo, JorgeF, William A. Weeks ]. Journal of Business Research. 65(7), 937-943.
      • Journal Article
        The Influences of Ethical Climate and Organization Identity Comparisons on Salespeople and Their Job Performances
        [Briggs, EltenD, Jaramillo, JorgeF, William A. Weeks ]. Journal of Personal Selling and Sales Management. 32(4), 421-436. DOI: http://dx.doi.org/10.2753/PSS0885-3134320402

      2010
      • Journal Article
        Investigating the Influence of Velocity Performance on Satisfaction with Third Party Logistics Service
        [Briggs, EltenD, Landry, Timothy, Daugherty, Patricia]. Industrial Marketing Management. 39(4), 640-649.
      • Journal Article
        Service Performance–Loyalty Intentions Link in a Business-to- Business Context: The Role of Relational Exchange Outcomes and Customer Characteristics
        [Grisaffe, Doug, Briggs, Elten]. Journal of Service Research. 13(1), 37-51. DOI: http://dx.doi.org/10.1177/1094670509345683
      • Journal Article
        Services Influence on Minority Portrayals in Magazine Advertising
        [Briggs, EltenD, Landry, Timothy, Torres, Ivonne]. Journal of Services Marketing. 24(3), 209-218.
      • Journal Article
        Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers' Pro-Social Attitudes
        [Briggs, EltenD, Peterson, Mark, Gregory, Gary]. Journal of Macromarketing. 30(1), 61-76.

      2007
      • Journal Article
        Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers
        [Briggs, EltenD, Landry, Tim, Wood, Charles]. 18(2), 27-45. DOI: http://dx.doi.org/10.1300/J054v18n02-02

      2005
      2002

      2016
      • Conference Proceeding
        Developing a Positive Organizational Image: The Role of Engagement with Social Media Content
        [Syrdal, Holly, Briggs, EltenD]. Full Paper. "Society for Marketing Advances".

Presentations

    • August  2020
      Briggs, EltenD (Author & Presenter), Olajuwon Ige, Olamide Temitope (Presenter), "Storytelling in Marketing Strategy", Greater Arlington Chamber Women's Alliance. (August 25, 2020).
    • February  2019
      Torres, Abigail (Author & Presenter), Briggs, EltenD (Author), "Controllability Attribution Effects Following the Misbehavior of Cause Representatives", Austin, Texas. (February 22, 2019).
    • November  2018
      Briggs, EltenD (Author & Presenter), Montoya, Detra (Author), "Providing Services in Multicultural Environments", West Palm Beach, Florida. (November 2, 2018).
    • November  2018
      Adao, Alyson (Author), Kato, Heitor (Author), Deretti, Sandro (Author & Presenter), Briggs, EltenD (Author), "Examining the Effects of Functional and Relational Customer Orientation on Creativity and Performance in a Retail Sales Context", West Palm Beach, Florida. (November 1, 2018).
    • September  2018
      Briggs, EltenD (Author & Presenter), Janakiraman, Narayanan (Author), "Customer prior experience and delay expectations", Austin, Texas. (September 7, 2018).
    • November  2017
      Briggs, EltenD, Deretti, Sandro , Kato, Heitor, "Linking Organizational Service Orientation to Retailer Profitability: Insisghts from the Service-Profit Chain", Louisville, Kentucky. (November 11, 2017).
    • August  2017
      Briggs, EltenD, "How to Create Rigorous Research: From Idea to Publication!", San Francisco, CA. (August 3, 2017).
    • June  2017
      Briggs, EltenD, "Higher Education Perspectives From a Marketing Professor", Dallas, Texas. (June 23, 2017).
    • December  2016
      Agnihotri, Raj Shekhar, Yang, Zhiyong, Briggs, EltenD, "The Effect of Time-Based Predispositions on Customer Willingness-to-Pay-More: Role of Firm Innovation Climate". (December 7, 2016).
    • November  2016
      Briggs, EltenD, Janakiraman, Narayanan, "I Remember...So What? The Moderating Role of Information Search on the Effectiveness of Slogan Recall", Atlanta, GA. (November 4, 2016).
    • May  2016
      Briggs, EltenD (Author & Presenter), Hsu, Liwu (Author & Presenter), Landry, TimothyD (Author), "The Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences", Orlando, Florida. (May 20, 2016).
    • February  2016
      Briggs, EltenD, "Critical Issues in the Black Community - Wealth". (February 13, 2016).
    • November  2015
      Briggs, EltenD (Author & Presenter), Ghahghaei, Azam (Author & Presenter), "Conceptualizing Overall Firm Satisfaction in a Business Services Context", San Antonio, Texas. (November 06, 2015).
    • November  2015
      Briggs, EltenD (Author), Syrdal, Holly (Author & Presenter), "Social Media Engagement: It’s a State of Mind", San Antonio, Texas. (November 06, 2015).
    • November  2014
      Briggs, EltenD, "The Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences". (November 5, 2014).
    • July  2014
      Briggs, EltenD, "The Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences", Hertz, Virtual Presentation. (July 3, 2014).
    • March  2014
      Briggs, EltenD, Price, Destiny , "An Analysis of Sports Industry Career Preparation with a Focus on Sports Marketing Undergraduate Education", Once Retro Now Novel Again (MMA Spring Conference). (March , 2014).
    • February  2011
      Yang, Zhiyong, Harmon, Tracy, Briggs, Elten, "How Retailers Can Leverage Existing Organizational Identification through Partnership and Philanthropic Effort: A Field Study", Austin, TX. (February , 2011).
    • August  2009
      Briggs, EltenD, "Macromarketing Implications of the Current Economic Crisis", Chicago, IL. (August 9, 2009).
    • June  2007
      Briggs, EltenD, "Social Entrepreneurship and Macromarketing", Washington, D.C.. (June 4, 2007).
    • July  2005
      Briggs, EltenD, "Preparing for Comps", San Francisco, CA. (July 28, 2005).

Students Supervised

    • Present
      Other
      Abibail Torres,
      Pre Dissertation Committee Member (Phd)
    • Present
      Other
      Ola Olajuwon-Ige,
      Pre Dissertation Committee Member (Phd)
    • May 2019
      Dissertation Committee Member
      Hayam Alnakhli, (Marketing)
    • May 2018
      Dissertation Committee Co-Chair
      Ashish Kalra, Co chairing this dissertation with Dr. Raj Agnihotri (Marketing)
      Three Essays on Extended Relationship Marketing
    • Dec 2017
      Other
      Amin Rostami,
      Pre Dissertation Committee Member (Phd)
    • Dec 2017
      Other
      Hayam Alnakhli,
      Pre Dissertation Committee Member (Phd)
    • Dec 2017
      Dissertation Committee Chair
      Azam Ghahghaei, (Marketing)
      The Role of Emotions and Collective Satisfaction in the Customer Journey from Service Experience to Customer Engagement
    • July 2017
      Dissertation Committee Member
      Jeremy Morgan, (Marketing)
      Maximizers
    • July 2017
      Dissertation Committee Co-Chair
      Ryan Abualsamh, Co-chairing this dissertation with Dr. Larry Chonko (Marketing)
      When Your Experience Depends on Others: The Effects of Group Services on Customer Satisfaction
    • Mar 2017
      Dissertation Committee Co-Chair
      Sandro Deretti, Co-chairing this dissertation with Heitor Kato from PONTIFICIA UNIVERSIDADE CATOLICA DO PARANA, a university in Brazil.
      Effect of Competitive Intensity and Product Type on the Relationship between Service Orientation and Performance
    • Dec 2016
      Other
      Ashish Kalra,
      Pre Dissertation Committee Member (Phd)
    • July 2016
      Dissertation Committee Member
      Shahriar Gias, (Marketing)
      Salesperson Agility - Scale Development
    • July 2016
      Dissertation Committee Chair
      Holly Syrdal, (Marketing)
      Exploring Engagement with Social Media Content
    • Nov 2015
      Other
      Azam Ghahghaei,
      Pre Dissertation Committee Member (Phd)
    • Nov 2015
      Other
      Elaf (Ryan) Abu Alsamh,
      Pre Dissertation Committee Member (Phd)

Courses

      • BSAD 6999-106 DISSERTATION
        (Course Id: 100882)
        Fall - Regular Academic Session - 2020
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • MARK 6392-106 INDP STUDY MKT
        (Course Id: 100866)
        Spring - Regular Academic Session - 2020
      • MARK 4335-001 MULTICULTURAL MARKETING
        (Course Id: 112329)
        Spring - Regular Academic Session - 2020
      • MARK 4335-002 MULTICULTURAL MARKETING
        (Course Id: 112329)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 6310-001 MARKETING STRATEGY & MGMT
        (Course Id: 100862)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 6311-001 MARKETING STRATEGY & MGMT II
        (Course Id: 111585)
        Fall - Regular Academic Session - 2019
      • MARK 4335-001 MULTICULTURAL MARKETING
        (Course Id: 112329)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2018
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2018
      • MARK 5382-106 INDEPENDENT STDY MARKETING
        (Course Id: 100849)
        Summer - Eleven Week - 2018
      • MARK 4335-001 MULTICULTURAL MARKETING
        (Course Id: 112329)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • BSAD 7399-106 DOCTORAL DEGREE COMPLETION
        (Course Id: 111647)
        Fall - Regular Academic Session - 2017
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 3321-011 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • BSAD 6699-106 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2017
      • MARK 6392-106 INDP STUDY MKT
        (Course Id: 100866)
        Spring - Regular Academic Session - 2017
      • MARK 4335-001 MULTICULTURAL MARKETING
        (Course Id: 112329)
        Spring - Regular Academic Session - 2017
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2017
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2017
      • BSAD 6699-106 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2016
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2016
      • BSAD 6699-106 DISSERTATION
        (Course Id: 100881)
        Summer - Eleven Week - 2016
      • BSAD 6699-106 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2016
      • BSAD 6999-106 DISSERTATION
        (Course Id: 100882)
        Spring - Regular Academic Session - 2016
      • BSAD 7399-106 DOCTORAL DEGREE COMPLETION
        (Course Id: 111647)
        Spring - Regular Academic Session - 2016
      • MARK 6392-106 INDP STUDY MKT
        (Course Id: 100866)
        Spring - Regular Academic Session - 2016
      • MARK 4335-001 MULTICULTURAL MARKETING
        (Course Id: 112329)
        Spring - Regular Academic Session - 2016
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2016
      • BSAD 6399-106 DISSERTATION
        (Course Id: 100880)
        Fall - Regular Academic Session - 2015
      • BSAD 6699-106 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2015
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2015
      • MARK 6390-001 TOPICS IN MARK
        (Topic: Marketing Services | Course Id: 100865)
        Fall - Regular Academic Session - 2015
      • MARK 4303-001 RETAIL AND SERVICE MARKETING
        (Course Id: 100801)
        Summer - Five Week - Second - 2015
      • BSAD 6699-106 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2015
      • MARK 6392-006 INDP STUDY MKT
        (Course Id: 100866)
        Spring - Regular Academic Session - 2015
      • MARK 6311-001 MARKETING STRATEGY & MGMT II
        (Course Id: 111585)
        Spring - Regular Academic Session - 2015
      • MARK 4335-001 MULTICULTURAL MARKETING
        (Course Id: 112329)
        Spring - Regular Academic Session - 2015
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2015
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2015
      • BSAD 6699-106 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2014
      • MARK 6390-001 TOPICS IN MARK
        (Topic: Marketing Services | Course Id: 100865)
        Fall - Regular Academic Session - 2014
      • MARK 4303-001 RETAIL AND SERVICE MARKETING
        (Course Id: 100801)
        Summer - Five Week - Second - 2014
      • BSAD 6999-103 DISSERTATION
        (Course Id: 100882)
        Spring - Regular Academic Session - 2014
      • MARK 6310-001 MARKETING STRATEGY & MGMT
        (Course Id: 100862)
        Spring - Regular Academic Session - 2014
      • MARK 6311-001 MARKETING STRATEGY & MGMT II
        (Course Id: 111585)
        Spring - Regular Academic Session - 2014
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2014
      • MARK 3321-008 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2014
      • MARK 3321-005 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2013
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Fall - Regular Academic Session - 2013
      • MARK 4303-001 RETAIL AND SERVICE MARKETING
        (Course Id: 100801)
        Summer - Five Week - Second - 2013
      • MARK 4391-001 STUDIES IN MARKETING
        (Course Id: 109957)
        Summer - Eleven Week - 2013
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Spring - Regular Academic Session - 2013
      • MARK 3321-008 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2013
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Fall - Regular Academic Session - 2012
      • MARK 6390-002 TOPICS IN MARK
        (Course Id: 100865)
        Fall - Regular Academic Session - 2012
      • MARK 5311-002 MARKETING
        (Course Id: 100825)
        Spring - Regular Academic Session - 2012
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2012
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2011
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Fall - Regular Academic Session - 2011
      • MARK 6392-106 INDP STUDY MKT
        (Course Id: 100866)
        Summer - Eleven Week - 2011
      • MARK 5311-002 MARKETING
        (Course Id: 100825)
        Spring - Regular Academic Session - 2011
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2011
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2010
      • MARK 5330-001 SERV MARK MANA
        (Course Id: 100836)
        Fall - Regular Academic Session - 2010
      • MARK 3321-009 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2010
      • MARK 3321-010 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2010
      • MARK 3321-009 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2009
      • MARK 5330-001 SERV MARK MANA
        (Course Id: 100836)
        Fall - Regular Academic Session - 2009

Service to the University

    • Aug 2020 to  Present Committee Member
      Chief Human Research Officer Search Committee
    • Jan 2019 to  Present Committee Member
      College of Business Strategic Planning Steering Committee
    • Mar 2019 to  Aug 2019 Committee Member
      Assistant Vice Provost for Academic Personnel Search Committee
    • 2013 to  Aug 2018 Back-up Signer
      Marketing Department
      Approve expenses when the department chair is unable due to absence or conflict of interest
    • Sept 2012 to  Aug 2018 Coordinator
      MARK 3321 - Principles of Marketing
      Ensure continuity between the various sections taught by different instructors, coordinate accreditation reporting,
    • Sept 2012 to  Aug 2018 Committee Member
      Marketing Department Promotion and Tenure Committee
    • Sept 2012 to  Aug 2018 Committee Chair
      Marketing Department Scholarship Committee
    • 2011 to  Aug 2018 Committee Member
      Marketing Research Experience Program (REP) Committee
    • Nov 2010 to  Aug 2018 Faculty Advisor
      UTA American Marketing Association collegiate chapter
    • Past to  Aug 2018 Quiz-a-Prof Panel Member
      UTA "Success U" Program
    • Sept 2017 to  Apr 2018 Committee Member
      College of Business Dean Search Committee
    • Feb 2017 to  Feb 2018 Committee Member
      Community that Cares
    • Past to  Nov 2017 Student Recruiter
      PhD Project Annual Conference Representative
      Attend 2 day conference in Chicago for doctoral student recruiting purposes
    • Past to  Nov 2016 Student Recruiter
      PhD Project Annual Conference Representative
      Attend 2 day conference in Chicago for doctoral student recruiting purposes
    • Mar 2013 to  Dec 2015 Committee Member
      College of Business Strategic Planning Steering Committee
    • Past to  Nov 2015 Student Recruiter
      PhD Project Annual Conference Representative
      Attend 2 day conference in Chicago for doctoral student recruiting purposes
    • Sept 2013 to  Dec 2014 Committee Member
      HCAD Director Search Committee
    • Past to  Nov 2014 Student Recruiter
      PhD Project Annual Conference Representative
      Attend 2 day conference in Chicago for doctoral student recruiting purposes
    • Past to  Nov 2013 Student Recruiter
      PhD Project Annual Conference Representative
      Attend 2 day conference in Chicago for doctoral student recruiting purposes
    • Past to  Aug 2013 Quiz-a-Prof Panel Member
      UTA "Success U" Program
    • Apr 2012 to  Dec 2012 Committee Member
      College of Business Dean Search Committee
    • Past to  Nov 2012 Student Recruiter
      PhD Project Annual Conference Representative
      Attend 2 day conference in Chicago for doctoral student recruiting purposes
    • Past to  Nov 2011 Student Recruiter
      PhD Project Annual Conference Representative
      Attend 2 day conference in Chicago for doctoral student recruiting purposes
    • Past to  Aug 2011 Quiz-a-Prof Panel Member
      UTA "Success U" Program

Service to the Profession

    • Aug 2020 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Business Research
    • Jan 2020 to  Present
      Doctoral Consortium Co-Chair
      Society for Marketing Advances
    • Mar 2013 to  Present
      Officer, Vice President
      UTA African American Faculty and Staff Association
    • Nov 2012 to  Present
      Affiliate Faculty Member
      UTA Center for African American Studies
    • Mar 2012 to  Present
      Abstract Review Board Member
      Journal of Personal Selling and Sales Management
    • 2012 to  Present
      Editorial Review Board Member
      Service Industries Journal
    • Feb 2020 to  Apr 2020
      Reviewer, Ad Hoc Reviewer
      Journal of Business Research
    • Jan 2019 to  Nov 2019
      Doctoral Consortium Co-Chair (New Orleans, LA,
      Society for Marketing Advances
    • Sept 2019 to  Oct 2019
      Reviewer, Journal Article
      Journal of the Academy of Marketing Science
    • July 2019 to  Aug 2019
      Reviewer, Ad Hoc Reviewer
      Journal of Business Research
    • Apr 2019 to  Apr 2019
      Reviewer, Journal Article
      Journal of Consumer Behaviour
    • Mar 2019 to  Apr 2019
      Reviewer, Ad Hoc Reviewer
      Journal of Business Research
    • Feb 2019 to  Mar 2019
      Reviewer, Ad Hoc Reviewer
      Journal of Business Research
    • Nov 2018 to  Dec 2018
      Reviewer, Ad Hoc Reviewer
      Journal of Business Research
    • May 2018 to  Sept 2018
      Reviewer, Journal Article
      Journal of Business Research
    • Apr 2018 to  Sept 2018
      Reviewer, Journal Article
      Journal of Marketing Communications
    • Feb 2018 to  Feb 2018
      Reviewer, Conference Paper
      Academy of Marketing Science (Mary Kay Dissertation Competition)
    • Nov 2017 to  Feb 2018
      Reviewer, Journal Article
      Journal of Marketing Theory and Practice
    • Aug 2017 to  Aug 2017
      Reviewer, Conference Paper
      Society for Marketing Advances Retail Symposium
    • Feb 2017 to  Feb 2017
      Reviewer, Conference Paper
      Academy of Marketing Science (Mary Kay Dissertation Competition)
    • Jan 2017 to  Feb 2017
      Reviewer, Journal Article
      Journal of Macromarketing
    • Jan 2013 to  Dec 2016
      Editorial Review Board Member
      Journal of Business Research
    • June 2016 to  Aug 2016
      Reviewer, Ad Hoc Reviewer
      Journal of the Academy of Marketing Science
    • June 2016 to  July 2016
      Reviewer, Ad Hoc Reviewer
      Journal of Service Research
    • June 2015 to  Aug 2015
      Reviewer, Ad Hoc Reviewer
      Journal of Service Research
    • Feb 2014 to  Aug 2014
      Reviewer, Journal Article
      International Journal of Hospitality Management
    • Apr 2014 to  May 2014
      Reviewer, Journal Article
      Transportation Research Part E
    • Sept 2012 to  Nov 2012
      Reviewer, Journal Article
      Journal of Advertising
    • June 2012 to  July 2012
      Reviewer, Ad Hoc Reviewer
      Journal of Service Research
    • Apr 2012 to  July 2012
      Reviewer, Journal Article
      Journal of Public Policy and Marketing
    • Oct 2011 to  Dec 2011
      Reviewer, Ad Hoc Reviewer
      Journal of Service Research
    • Mar 2007 to  Mar 2010
      Officer, Treasurer
      UTA African American Faculty and Staff Association
    • Jan 2009 to  Nov 2009
      Track Co-Chair (Services Marketing)
      Society for Marketing Advances

Service to the Community

Service to the Community

    • Dec 2014 to  Aug 2018
      Head Basketball Coach
      YMCA of Arlington
    • July 2018 to  July 2018
      Volunteer
      Upward Basketball Camp
    • Mar 2015 to  June 2018
      Baseball Team Manager
      North Arlington Little League
    • July 2017 to  July 2017
      Volunteer
      Upward Basketball Camp
    • Dec 2016 to  Mar 2017
      Head Basketball Coach
      Upward