Faculty & Staff Resources

Regarding Walmart and Best Buy releasing Black Friday deals before Halloween

Regarding Walmart and Dick's changing ammo policies after recent shootings

Regarding IHOp claiming to change name to IHOb

Regarding United Passenger Dragged off Plane

Regarding 9/11 Promotion in San Antonio making fun of buildings falling down

Interviewed about the Ryan Lochte controversy and his loss of sponsorship. Briggs said, "If you have someone associated with the brand that is untruthful, it makes it hard to believe in the brand and its promise".

Elten Briggs, an associate marketing professor in the UTA College of Business, spoke with WBAP 820 AM about Macy’s recent decision to close 40 stores, including the one at Ridgemar Mall. “You don’t think about online shopping a lot, for example, when you think about Macy’s,” said Briggs. “So I think some of those things are starting to affect those retailers, especially those that aren’t located in the most prestigious areas.”

KRLD/1080 AM (CBS Radio) interviewed Elten Briggs, UT Arlington associate professor of marketing, about Dallas’s image amid its Ebola crisis. Asked how he would handle marketing the city, Briggs said: “I would try to get someone from the CDC to issue a statement similar to what the mayor put out confirming that this is a safe place to be.” Briggs added that his next step would include advertising and social media so that people with no vested interest in Dallas could get a positive conversation going about the city.

Elten Briggs was on CBS radio regarding the scandal at Subway (http://beta.criticalmention.com/app/#clip/view?15521184/token/3ae50797-0fc6-4144-9088-7211aa0fb735)

Elten Briggs, an associate professor of marketing in the UT Arlington College of Business, was interviewed by KRLD 1080 AM about Blue Bell’s return to stores and their tactics to engage fans. “Putting very limited messages out there amongst people that are very motivated to go see them – that’s a pretty decent strategy in this case," said Briggs.

KRLD/1080 AM (CBS Radio) interviewed Elten Briggs, an associate professor of marketing in the UT Arlington College of Business, about former Subway pitchman Jared Fogle, who pleaded guilty Wednesday to child pornography charges. The trouble comes as Subway faces declining sales. “I think the best thing, but it’s not going to be an easy thing, would be to find a way to replace Jared as the face of Subway, whether it be a person or a new campaign,” Briggs said.

KXAS/NBC 5 and KRLD/1080 AM interviewed Elten Briggs, a UT Arlington associate professor of marketing, about the move by Fort Worth billionaire Sid Bass to partner with Blue Bell Ice Cream to help the Brenham-based company return to the market. “This will perhaps provide some relief for them, operationally, as well as the image benefits,” Briggs said. Blue Bell stopped production after its ice cream was linked to Listeria. It’s estimated that the company has lost more than $100 million since April.

KXAS/NBC 5 and KRLD/1080 AM interviewed Elten Briggs, a UT Arlington associate professor of marketing, about the move by Fort Worth billionaire Sid Bass to partner with Blue Bell Ice Cream to help the Brenham-based company return to the market. “This will perhaps provide some relief for them, operationally, as well as the image benefits,” Briggs said. Blue Bell stopped production after its ice cream was linked to Listeria. It’s estimated that the company has lost more than $100 million since April.

An apology, promotions and quality reassurance are just a few of thing one UT Arlington expert says Blue Bell needs to get back on track, KVVU/FOX 5 (Las Vegas), WGCL/CBS 46 (Atlanta), WVUE/FOX 8 (New Orleans) and many other outlets reported. Elten Briggs, UT Arlington associate professor of marketing in the College of Business, is quoted saying, “People have an emotional reaction when they consume ice cream, so it's almost like an emotional hurt when Blue Bell dropped the ball”.

An apology, promotions and quality reassurance are just a few of thing one UT Arlington expert says Blue Bell needs to get back on track, KVVU/FOX 5 (Las Vegas), WGCL/CBS 46 (Atlanta), WVUE/FOX 8 (New Orleans) and many other outlets reported. Elten Briggs, UT Arlington associate professor of marketing in the College of Business, is quoted saying, “People have an emotional reaction when they consume ice cream, so it's almost like an emotional hurt when Blue Bell dropped the ball”.

An apology, promotions and quality reassurance are just a few of thing one UT Arlington expert says Blue Bell needs to get back on track, KVVU/FOX 5 (Las Vegas), WGCL/CBS 46 (Atlanta), WVUE/FOX 8 (New Orleans) and many other outlets reported. Elten Briggs, UT Arlington associate professor of marketing in the College of Business, is quoted saying, “People have an emotional reaction when they consume ice cream, so it's almost like an emotional hurt when Blue Bell dropped the ball”.

Elten Briggs, a UT Arlington associate professor of marketing in the College of Business, was interviewed by KRLD 1080 AM about KFC’s recent decision to bring back Colonel Sanders for its latest campaign. “When you have an icon that really makes an imprint on a generation, that feeling doesn’t go away,” Briggs said

Whether J.C. Penney is successful in trying to make itself relevant as a retailer through Apple Watch sales remains to be seen, RetailWire reported. The story quoted Elten Briggs, a UT Arlington associate professor of marketing in the College of Business. "I think this is a poor fit, honestly. I can see where they may receive some image benefits. ... But as far as it leading to a lot of new sales? I don't see it happening with the Apple Watch app," said Briggs, in a story that originally aired on WFAA Channel 8.

WFAA/Channel 8 interviewed Elten Briggs, a UT Arlington associate professor of marketing, about JCPenney’s decision to sell the Apple watch in its stores. Briggs isn't convinced that a partnership with a higher end brand is the right move for a retailer known to attract bargain shoppers. “I thought that this was a poor fit,” he said. “I can see where they may receive some image benefits - but as far as leading to a lot of new sales – I don’t really see it happening.”

A recent UT Arlington study contends that service-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, TMCNet.com reported. Elten Briggs, associate professor of marketing, co-authored the paper that was recently published in the Journal of Business Research.

KRLD/1080 AM (CBS) interviewed Elten Briggs, associate professor of marketing at UT Arlington, about the NFL brand following recent player drug use and domestic abuse cases. Some major sponsors have warned the league to clean up its act or risk losing their partnership. “What they’re trying to do is effect change by speaking with their dollars,” Briggs said. “But I don’t believe they really desire to break the relationships.”

KRLD/1080 AM (CBS Radio) interviewed Elten Briggs, UT Arlington associate professor of marketing, about Facebook’s new plan to introduce video ads. Specific brands were invited to submit concepts. The ads will be shown to viewers who have the option of clicking on them. “Advertisers have to pay a flat fee up front, so no matter if you click on them or not, Facebook still gets their money,” Briggs said. “It’s estimated that these ads will cost $1 million a day, so it will be a big revenue opportunity for them.”

Elten Briggs, UT Arlington associate professor of marketing in the College of Business, said in a KRLD 1080 Radio interview that companies will continue to drop advertising with the Los Angeles Clippers in association with the racist comments the team's owner has allegedly said recently. Briggs said companies won't continue to advertise if they're not getting their money's worth.

A Dallas Morning News story on upgrades to the wireless network at AT&T Stadium in anticipation of this week’s Final Four festivities – and all the social networking it brings with it – featured Elten Briggs, an associate marketing professor for UT Arlington. Brigg said that “when things happen, there’s that sense of, ‘I want to share about it.’”

Elten Briggs, UT Arlington associate professor of marketing, offered reasons why Amazon tops a recent list of the most popular brands among consumers on KLRD/1080 AM. Briggs said the company is “doing things that customers love” and provides “tremendous customer service.”

Elten Briggs, associate professor of marketing in the UT Arlington College of Business, told KRLD/1080 AM that Johnny Manziel, Texas A&M's electric quarterback, could turn around a NFL team's marketability overnight if he signs with that team. Manziel announced Wednesday that he would enter the 2014 NFL draft and forgo his remaining eligibility with the Aggies. Briggs said Manziel will have to walk the line and stay out of any negative spotlight.

Elten Briggs, a UT Arlington associate professor of marketing in the College of Business, said Target needs to ensure that customers feel safe in light of the massive security breach the giant retailer recently experienced, KDFW Fox 4 News reported in a story about the security problem.

A recent UT Arlington study contends that service-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, Science Daily reported. Elten Briggs, associate professor of marketing, co-authored the paper that was recently published in the Journal of Business Research.

A recent UT Arlington study contends that service-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, Science Codex reported. Elten Briggs, associate professor of marketing, co-authored the paper that was recently published in the Journal of Business Research.

A new study revealed that getting immersed in the community and fostering a community atmosphere among customers aids a retailer's bottom line, Business News Daily reported. Elten Briggs, a UT Arlington associate professor of marketing in the College of Business, was a co-author on the study.

KTVT/CBS 11 interviewed Elten Briggs, UT Arlington associate professor of marketing, for a story about Giving Tuesday, an effort to inspire a day of giving to charities. It hopes to follow in Cyber Monday’s footsteps and cash in on the fact that 65 percent of people have made donations online. “In a way I think competing a little bit more directly may be even more helpful than actually waiting for the leftovers,” Briggs explained. “Now I have people making the decision actively, before they’ve allocated all their resources for other things.” The story also appeared on CBSDFW.com.

WFAA/ABC 8 interviewed Elten Briggs, UT Arlington associate professor of marketing, for a story about the strategy behind the many ‘one day only’ sales targeting holiday shoppers. “Sometimes stores will make a little bit of money off those [Black Friday and Cyber Monday deals], sometimes break even or even have a little loss on some of those items, but the retailer is in your mind for the rest of the entire season,” Briggs said. The story is also posted online at WFAA.com.

Elten Briggs, a UT Arlington associate professor of marketing, said the earlier sales times that holiday shoppers are experiencing feel more like a permanent change than a passing fad. “I tend to think it is more the new normal,” Briggs told the Fort Worth Star-Telegram. “It’s kind of like airline bag fees. When the first airline started it, there was a little uncertainty about it. Then you get used to them and realize this is going to be a new way of life.” The article was carried by the Miami Herald, Bloomberg Businessweek and several other media outlets. Terry Witt (Faculty)

A KTVT/CBS 11 story about Nancy Brinker, the founder and CEO of Susan G. Komen for the Cure, stepping down from her position featured Elten Briggs, UT Arlington associate professor of marketing. Briggs said controversies, such as the one Komen has been involved in concerning funding to Planned Parenthood, sometimes require bold changes to assure supporters that the organization is committed to their core values.

Elten Briggs, assistant professor of marketing at UT Arlington, was interviewed as part of a KTVT/CBS 11 report about Texas Christian University's possible move to the Big 12 athletic conference. Briggs said the move would bring prestige to TCU and makes sense economically.

Elten Briggs, Assistant Professor of Marketing, commented on retailer strategies to counter slow sales during the holiday shopping season in a story published in the Houston Business Journal.