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Dr Fred C Miao

Associate Professor, Marketing
Last Updated: January 19, 2021
about me

Research Interests

Research Interests
Professional Selling, Salesforce Management, Interfirm Relationships, New Technologies in Marketing.

Teaching Interests

Teaching Interests
Professional Selling, Marketing Management, B2B Marketing, Retailing, Marketing Channels.

Biography

Biography

Dr. Miao is the Faculty Fellow of John Merrill Endowed Professorship in Consultative Sales. Dr. Miao’s research interests include retail and business-to-business sales force management issues as well as inter-firm marketing relationships and strategies. His work has been published in top and leading marketing journals such as Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Personal Selling & Sales Management, and Journal of Business Research, among others. Dr. Miao currently serves on the Editorial Review Boards of Journal of the Academy of Marketing Science and Journal of Personal Selling & Sales Management.

Education

Education

    • 2007 PhD in Marketing
      University of Missouri , 2007

Publications

Courses

      • MARK 3321-034 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2021 Download Syllabus
      • MARK 3322-001 PROFESSIONAL SELLING
        (Course Id: 100796)
        Spring - Regular Academic Session - 2021 Download Syllabus
      • MARK 6392-119 INDP STUDY MKT
        (Course Id: 100866)
        Fall - Regular Academic Session - 2020
      • MARK 3321-014 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • MARK 3322-004 PROFESSIONAL SELLING
        (Course Id: 100796)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • MARK 6392-119 INDP STUDY MKT
        (Course Id: 100866)
        Spring - Regular Academic Session - 2020
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 3322-002 PROFESSIONAL SELLING
        (Course Id: 100796)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 6392-119 INDP STUDY MKT
        (Course Id: 100866)
        Fall - Regular Academic Session - 2019
      • MARK 3322-001 PROFESSIONAL SELLING
        (Course Id: 100796)
        Fall - Regular Academic Session - 2019
      • MARK 3322-002 PROFESSIONAL SELLING
        (Course Id: 100796)
        Fall - Regular Academic Session - 2019

Service to the University

    • Sept 2019 to  May 2020 Committee Member
      Professional Selling Program Committee
      Discuss, propose, review sales program needs and necessary change to curriculum.
    • Sept 2019 to  May 2020 Committee Member
      Undergrad Curriculum Committee
      Review, discuss, and approve undergrad curriculum issues at College of Busines

Service to the Profession

    • June 2017 to  Present
      (Classification: Basic or Discovery Scholarship)
      Editorial Review Board MemberUSA)
      Journal of the Academy of Marketing Science
      Review and critique journal papers and write detailed review reports for editor to make decisions with.
    • Jan 2017 to  Present
      (Classification: Basic or Discovery Scholarship)
      Editorial Review Board MemberUnited Kingdom)
      Journal of Personal Selling and Sales Management
      Review and critique papers submitted to the journal and write reports for editor to make decisions with