about me

Research Interests

Research Interests
Collaborative Consumption, E-commerce, Relationship Marketing, Professional Selling and Persuasion, Networks, Gamification, Motivation, Sustainable Materialism, Methodology (Mixed Methods, Grounded Theory)

Teaching Interests

Teaching Interests
Consumer Buyer Behavior, Principles of Marketing, Social Media Marketing, Business Communication, Principles of Marketing, Retailing, International Marketing Management, Marketing Research

Biography

Biography

Heather E. Philip (PhD, University of Canterbury) is an assistant clinical professor of marketing in the College of Business at the University of Texas at Arlington. She teaches a variety of undergraduate marketing courses with previous teaching experience including consumer behavior, principles of marketing, marketing research, retailing, relationship marketing, and international marketing management. Her research interests include collaborative consumption, transformative consumer research, and sustainability. Her research has been published in outlets such as the Journal of Marketing Management.

Education

Education

    • 2016 PhD in Marketing
      University of Canterbury, New Zealand, 2016

Licensure and Certifications

Licensure and Certifications

    • 2020 Advanced Social Advertising Certification, Hootsuite Academy
    • 2020 Social Media ROI and Value Analysis, Hootsuite Academy
    • 2020 Social Selling Certification, Hootsuite Academy
    • 2020 Hootsuite Social Marketing Certification, Hootsuite Academy
    • 2020 Certificate of Completion - Focus on Planning: Evaluating Your Course Design, The University of Texas at Arlington
    • 2020 Social Media Marketing Certification, HubSpot Academy
    • 2020 Content Marketing Certification, HubSpot Academy
    • 2020 Email Marketing Certification, HubSpot Academy
    • 2020 Inbound Marketing Certification, HubSpot Academy
    • 2020 Twitter Flight School Video Badge, Twitter
    • 2019 Certified Peer Observer, UTA Division of Faculty Affairs
    • 2018 The Fundamentals of Digital Marketing, Google Digital Garage
    • 2018 Hootsuite Platform Certification, Hootsuite Academy
    • 2018 Social Media Marketing Certification, HubSpot Academy

Awards and Honors

    • May  2020 Distinguished Clinical Faculty Publication Award sponsored by University of Texas at Arlington

Presentations

    • October  2015
      Philip, HeatherE., "Sustainable materialism: How the new environmentalism is expressed through collaborative consumption", Phoenix Arizona. (October , 2015).

Courses

      • UNIV-BU 1101-013 CAREER PREP & STUDENT SUCCESS
        (Course Id: 113583)
        Spring - Regular Academic Session - 2021
      • UNIV-BU 1101-014 CAREER PREP & STUDENT SUCCESS
        (Course Id: 113583)
        Spring - Regular Academic Session - 2021
      • MARK 3324-031 CONSUMER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2021
      • BCOM 3360-006 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2021
      • BCOM 3360-007 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2021
      • MARK 3370-032 SOCIAL MEDIA MARKETING
        (Course Id: 112554)
        Spring - Regular Academic Session - 2021
      • UNIV-BU 1101-006 CAREER PREP & STUDENT SUCCESS
        (Course Id: 113583)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • UNIV-BU 1101-015 CAREER PREP & STUDENT SUCCESS
        (Course Id: 113583)
        Fall - Regular Academic Session - 2020
      • MARK 3324-031 CONSUMER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • BCOM 3360-006 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • BCOM 3360-007 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2020
      • BCOM 3360-037 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2020
      • BCOM 3360-900 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2020
      • MARK 3370-031 SOCIAL MEDIA MARKETING
        (Course Id: 112554)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • MARK 3324-031 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Five Week - First - 2020 Download Syllabus
      • MARK 3324-031 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • BCOM 3360-006 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • BCOM 3360-007 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 3370-031 SOCIAL MEDIA MARKETING
        (Course Id: 112554)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-006 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-007 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 3370-005 SOCIAL MEDIA MARKETING
        (Course Id: 112554)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • UNIV-BU 1131-009 STUDENT SUCCESS
        (Course Id: 101210)
        Fall - Regular Academic Session - 2019
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Five Week - Second - 2019 Download Syllabus
      • MARK 3324-003 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-006 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • BCOM 3360-007 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-010 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • MARK 3324-005 BUYER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2018
      • BCOM 3360-003 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2018
      • BCOM 3360-005 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2018
      • BCOM 3360-008 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2018
      • BCOM 3360-010 EFFECTIVE BUSINESS COMMUNICATI
        (Course Id: 100777)
        Fall - Regular Academic Session - 2018
      • MARK 3370-001 SOCIAL MEDIA MARKETING
        (Course Id: 112554)
        Fall - Regular Academic Session - 2018
      • MARK 3370-003 SOCIAL MEDIA MARKETING
        (Course Id: 112554)
        Fall - Regular Academic Session - 2018
      • MARK 3324-3
        Summer - 2018
      • MARK 3324-003 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Five Week - Second - 2018 Download Syllabus
      • MARK 3370-001 SOCIAL MEDIA MARKETING
        (Course Id: 112554)
        Summer - Five Week - Second - 2018 Download Syllabus
      • MARK 3370-002 SOCIAL MEDIA MARKETING
        (Course Id: 112554)
        Spring - Regular Academic Session - 2018 Download Syllabus

Service to the Profession

    • 2011 to  2011
      Reviewer, Journal Article
      Journal of Consumer Research