Dr Heather E. Philip

Other Faculty, Marketing

Last Updated: January 6, 2021

about me

Research Interests

Collaborative Consumption, E-commerce, Relationship Marketing, Professional Selling and Persuasion, Networks, Gamification, Motivation, Sustainable Materialism, Methodology (Mixed Methods, Grounded Theory)

Teaching Interests

Consumer Buyer Behavior, Principles of Marketing, Social Media Marketing, Business Communication, Principles of Marketing, Retailing, International Marketing Management, Marketing Research

Biography

Heather E. Philip (PhD, University of Canterbury) is an assistant clinical professor of marketing in the College of Business at the University of Texas at Arlington. She teaches a variety of undergraduate marketing courses with previous teaching experience including consumer behavior, principles of marketing, marketing research, retailing, relationship marketing, and international marketing management. Her research interests include collaborative consumption, transformative consumer research, and sustainability. Her research has been published in outlets such as the Journal of Marketing Management.

Education

- 2016 PhD in Marketing
  University of Canterbury, New Zealand, 2016

Licensure and Certifications

- 2020 Advanced Social Advertising Certification, Hootsuite Academy
- 2020 Social Media ROI and Value Analysis, Hootsuite Academy
- 2020 Social Selling Certification, Hootsuite Academy
- 2020 Hootsuite Social Marketing Certification, Hootsuite Academy
- 2020 Certificate of Completion - Focus on Planning: Evaluating Your Course Design, The University of Texas at Arlington
- 2020 Social Media Marketing Certification, HubSpot Academy
- 2020 Content Marketing Certification, HubSpot Academy
- 2020 Email Marketing Certification, HubSpot Academy
- 2020 Inbound Marketing Certification, HubSpot Academy
- 2020 Twitter Flight School Video Badge, Twitter
- 2019 Certified Peer Observer, UTA Division of Faculty Affairs
- 2018 The Fundamentals of Digital Marketing, Google Digital Garage
- 2018 Hootsuite Platform Certification, Hootsuite Academy
- 2018 Social Media Marketing Certification, HubSpot Academy

Awards and Honors

- May 2020 Distinguished Clinical Faculty Publication Award sponsored by University of Texas at Arlington

Presentations

- October 2015
  Philip, HeatherE., "Sustainable materialism: How the new environmentalism is expressed through collaborative consumption", Phoenix Arizona. (October , 2015).

Courses

Service to the Profession

- 2011 to 2011
  Reviewer, Journal Article
  Journal of Consumer Research

Faculty & Staff Resources