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Jeffrey P Wallman

Other Faculty, Marketing
Last Updated: December 18, 2020
about me

Education

Education

    • 2005 PhD in Business - Marketing
      Univ Wisc Madison, 2005
    • 2005 PhD in Business - Marketing
      Univ Wisc Madison, 2005
    • 2005 PhD in Marketing
      University of Wisconsin, 2005
    • 1987 MA in Management
      Northwestern University, 1987
    • 1987 MA in Management
      Northwestern University, 1987
    • 1976 BBA in History & Political Science
      Cornell College, 1976
    • 1976 BBA in History & Political Science
      Cornell College, 1976

Awards and Honors

    • May  2018 Professor of the Year sponsored by Beta Gamma Sigma
    • May  2017 Lecturer of the Year sponsored by College of Business

Other Activities

Other Activities

      • May 2016
        Consulting on message strategy issues. (Washington DC)
        Democracy Corps

Publications


      In Process
      • Journal Article
        Fields of Opportunity: How Marketers Design the Transaction Game With Transaction Field Maps
        [Wallman, JeffreyP]. Industrial Marketing Management. 43(5), 726-736. Accepted.

      2013
      • Journal Article
        Clinging to Slim Chances: The Dynamics of Anticipating Regret When Developing New Products
        [Wallman, JeffreyP, Sarangee, Kumar, Schmidt, Jeffery]. Journal of Product Innovation Management. 30(5), 980-993.

      2012
      • Journal Article
        Explicating Hearing the Voice of the Customer as a Manifestation of Customer Focus and Assessing its Outcomes
        [Wallman, JeffreyP, Bharadwai, Neeraj, Nevin, JohnR. ]. Journal of Product Innovation Management. 29(6), 1012-1030.

      2010
      • Journal Article
        Strategic Transactions and Managing the Future: A Druckerian Perspective
        [Wallman, JeffreyP]. Management Decision. 48(4), 485-499.

Presentations

    • October  2013
      Wallman, JeffreyP, Allen, B.J., Schmidt, Jeffery, "Anticipating Regret When Making Investments", Chicago, IL. (October , 2013).

Courses

      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2021
      • MARK 4322-003 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2021
      • MARK 5340-001 MARKETING STRATEGY
        (Course Id: 100845)
        Spring - Regular Academic Session - 2021
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2021
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2020
      • MARK 4322-003 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2020
      • MARK 4322-900 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2020
      • MARK 3321-005 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020
      • MARK 3321-009 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020
      • MARK 5311-501 MARKETING
        (Course Id: 100825)
        Summer - Dynamic Dated Session - 2020 Download Syllabus
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2020
      • MARK 4322-003 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2020
      • MARK 5340-001 MARKETING STRATEGY
        (Course Id: 100845)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 4322-003 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2019
      • MARK 3321-005 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-014 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2019
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2019
      • MARK 4322-003 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2019
      • MARK 5340-001 MARKETING STRATEGY
        (Course Id: 100845)
        Spring - Regular Academic Session - 2019
      • MARK 3321-002 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2019
      • MARK 3321-013 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2019
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2018
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2018
      • MARK 5311-011 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2018
      • MARK 5311-501 MARKETING
        (Course Id: 100825)
        Fall - Dynamic Dated Session - 2018
      • MARK 3321-014 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2018
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Summer - Five Week - Second - 2018 Download Syllabus
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 5382-114 INDEPENDENT STDY MARKETING
        (Course Id: 100849)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 5340-001 MARKETING STRATEGY
        (Course Id: 100845)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 3321-003 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 3321-005 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 5311-002 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 3321-012 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 4303-001 RETAIL AND SERVICE MARKETING
        (Course Id: 100801)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Summer - Five Week - Second - 2017
      • MARK 5382-114 INDEPENDENT STDY MARKETING
        (Course Id: 100849)
        Spring - Regular Academic Session - 2017
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Spring - Regular Academic Session - 2017
      • MARK 5340-001 MARKETING STRATEGY
        (Course Id: 100845)
        Spring - Regular Academic Session - 2017
      • MARK 3321-003 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2017
      • MARK 3321-010 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2017
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2016
      • MARK 4325-001 INTERNATIONAL MARKETING
        (Course Id: 100809)
        Fall - Regular Academic Session - 2016
      • MARK 5311-002 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2016
      • MARK 4303-001 RETAIL AND SERVICE MARKETING
        (Course Id: 100801)
        Fall - Regular Academic Session - 2016
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Summer - Eleven Week - 2016
      • MARK 5382-114 INDEPENDENT STDY MARKETING
        (Course Id: 100849)
        Spring - Regular Academic Session - 2016
      • MARK 5340-001 MARKETING STRATEGY
        (Course Id: 100845)
        Spring - Regular Academic Session - 2016
      • MARK 3321-001 PRINCIPLES OF MARKETING
        Spring - 2016
      • MARK 3321-003 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2016
      • MARK 3321-010 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2016
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2015
      • MARK 5311-002 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2015
      • MARK 4393-002 MARKETING INTERNSHIP
        (Course Id: 110005)
        Fall - Regular Academic Session - 2015
      • MARK 4303-001 RETAIL AND SERVICE MARKETING
        (Course Id: 100801)
        Fall - Regular Academic Session - 2015
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Summer - Eleven Week - 2015
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Summer - Eleven Week - 2015
      • MARK 5331-001 INTERNATIONAL MARKETING
        (Course Id: 100837)
        Spring - Regular Academic Session - 2015
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Spring - Regular Academic Session - 2015
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Spring - Regular Academic Session - 2015
      • MARK 5340-001 MARKETING STRATEGY
        (Course Id: 100845)
        Spring - Regular Academic Session - 2015
      • MARK 3321-008 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2015
      • MARK 5311-002 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2014
      • MARK 4393-002 MARKETING INTERNSHIP
        (Course Id: 110005)
        Fall - Regular Academic Session - 2014
      • MARK 3321-005 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2014
      • MARK 4303-001 RETAIL AND SERVICE MARKETING
        (Course Id: 100801)
        Fall - Regular Academic Session - 2014
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Summer - Eleven Week - 2014

Service to the University

    • Oct 2016 to  Present Committee Chair
      MBA Assessment Committee
      Develop an assessment program for the MBA program.
    • Aug 2016 to  Present Faculty Advisor
      AMA Student Club
      Advise AMA student club.
    • Aug 2015 to  Present Faculty Advisor
      Pi Kappa Phi
      Advisor to Pi Kappa Phi.
    • Aug 2015 to  Sept 2017 Faculty Advisor
      Internship program
      Tutoring for the marketing department.