INTRODUCTION TO E-COMMERCE
(Course Id: 101003 | Aacsb Assess: true | Aacsb Goals: At the successful completion of this course students should be able to:
•Describe the major types of e-commerce.
•Identify the key components of e-commerce business models.
•Describe the major B2B & B2C business models.
•Describe how Internet and web features and services support e-commerce.
•Explain the process that should be followed in building an e-commerce presence
•Identify the key security threats in the e-commerce environment.
•Identify and describe the basic digital commerce marketing and advertising strategies and tools.
•Understand the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile and local marketing.
•Understand why e-commerce raises ethical, social and political issues.
•Understand the environment in which the online retail sector operates today.
•Understand the business models of on-demand service companies.
•Describe different types of social networks and online communities
•Understand the basics of HTML programming and Web Development
•Use Google Analytics to evaluate different measures of e-commerce success