Michael T Richarme

Other Faculty, Marketing

Last Updated: January 24, 2021

richarme@exchange.uta.edu

about me

Research Interests

Choice modeling, structural equation modeling, qualitative research, 13 years as part-owner of a medium full service marketing research firm, international research

Teaching Interests

Consumer behavior, decision-making, marketing strategy, international marketing

Biography

Following 32 years of corporate marketing, primarily at executive levels, Dr. Richarme retired, obtained his Doctorate in Marketing, and began a second career as a Marketing Professor. He and his wife Kathleen own three small businesses, and have jointly authored their first book about the Native American culture in the United States Southwest. Subsequently, they have jointly authored several more books.

Education

- 2006 PhD
  2006
- 2006 PhD in Business Administration - Marketing
  The University of Texas at Arlington, 2006
- 1979 MBA in Marketing
  The University of Texas at Austin, 1979
- 1979 MBA in Marketing
  The University of Texas at Austin, Austin, Texas, 1979
- 1977 BBA in Business Administration - Marketing
  The University of Texas at Austin, 1977
- 1977 BBA in Marketing
  The University of Texas at Austin, Austin, Texas, 1977

Appointments

- Aug 2012 to Present Chief Operating Officer
  The Dancing Rabbit Gallery, LLC
  Currently umbrella for three business units - Dancing Rabbit Gallery, a Native American art gallery; Dancing Rabbit Studio, a pottery art studio; Dancing Rabbit Publications, a book publishing organization with one current title published.
- June 2006 to Present Clinical Assistant Professor
  The University of Texas at Arlington
  Marketing department instructor for undergraduate, masters, and doctoral sections.
- Jan 1998 to July 2010 Senior Vice President
  Decision Analyst
  Medium sized international full-service marketing research company headquartered in Arlington, Texas. Responsible for all aspects of Relationship Marketing, both domestic and international. Part owner of the firm until departure.
- Jan 1998 to Nov 1998 Vice President, Research
  Tangram, Inc.
  Small international site location modeling firm that restructured in 1999. Responsible for all aspects of primary data collection and analysis.
- Jan 1995 to Dec 1997 Vice President of Marketing
  National Truckers Service
  Trucking logistics firm, subsidiary of Peterson, Howell, and Heather (PHH). Domestic logistics coordinating long-haul truck fleet logistics for owner-operated and corporate fleet operations.
- June 1979 to June 1994 Assistant Vice President and General Manager
  GTE
  Progressive advancement from Marketing Associate (entry level management) to Assistant Vice President, moving through seven geographic locations and business units in the 14 year career. Primarily engaged in product management, marketing analysis, marketing strategy.

Memberships

- Mar 2010 to Present The University of Texas System Chancellor's Council
  Member
  
  The UT System Chancellor's Council participates through several annual meeting in providing feedback and guidance to the UT System Chancellor and UT System staff regarding the mission, objectives, and direction of the UT System.
- Sept 2008 to Present Academy of Marketing Science
  Conference section chair
  
  A premier association of marketing educators and professionals, with annual conferences both domestically and internationally. Session chair and discussant and also presentation at World Congress (Oslo, Norway).
- May 2006 to Present Beta Gamma Sigma
  Member
  
  International business honor society that supports academic excellence in the various business disciplines.
- Aug 2008 to Aug 2015 European Society of Marketing Research
  Conference section chair
  
  International association of professionals and academics engaged in marketing research practices.
- Aug 1975 to Aug 2015 American Marketing Association
  Conference section chair
  
  Association of marketing professionals, with an academic section. Primarily for practitioners. Session chair at annual conference in January 2009.
- Aug 2007 to July 2011 Society of Marketing Advances
  Conference session chair
  
  Organization of marketing academics engaged in promoting excellence in academic theories and practices across the United States.
- May 2009 to May 2010 Academy of Management
  Member
  
  Organization of management professionals engaged in theory and practice of various management disciplines. Session chair at their annual conference in July 2009.
- Mar 2004 to Mar 2007 Society of Judgment and Decision Making
  Member
  
  Organization of (primarily) academicians focusing on the psychological aspects of decision-making. Presented at annual conference in 2004.

Awards and Honors

- May 2008 Outstanding Adjunct Instructor sponsored by The College of Business Administration, UTA

News Articles

- Oct 2018
  UTA Shorthorn
  
  Interviewed for an article on the sharing economy. Discussed social media influence, TaskRabbit, Firefox, AirBnB, Uber, safety and monetization aspects.

Other Activities

Publications

2009

Book Chapter
Eleven Multivariate Analysis Techniques - Key Tools in Your Marketing Research Survival Kit
The New Manager's Tool Kit
[Grimme, Don, Grimme, Sheryl, Richarme, MichaelT]. 1(1), 256. Saranac Lake: "Amazon".
http://replace-me/ebraryid=10271829

2018

Book Review
Padgett Applied Marketing textbook review
Applied Marketing
[Richarme, MichaelT]. "Wiley".

Book Review
Hunt, Dietz, Mello Principles of Marketing textbook review
Hunt, Dietz, Mello Principles of Marketing textbook
[Richarme, MichaelT]. "McGraw Hill".

2010

Journal Article
Linking Marketing Activities to Shareholder Value: Philosophical and Methodological Issues
[Kim, Jin-Woo, Richarme, MichaelT]. Journal of Management and Marketing Research. May, 1-10.

2009

Journal Article
Applying the Service-Profit Chain to Internet Service Businesses
[Kim, Jin-Woo, Richarme, MichaelT]. 02(02), 96. DOI: http://dx.doi.org/10.4236/jssm.2009.22013

2007

Journal Article
Incorporating An Affective Component To A Cognitive Model Of Brand Switching Barriers
[Richarme, MichaelT].
https://uta-ir.tdl.org/uta-ir/handle/10106/421

2005

Journal Article
Consumer Decision-Making Models, Strategies, and Theories, Oh My!
[Richarme, MichaelT]. Quirks Marketing Research. New York, New York: "Quirks".

2007

Conference Proceeding
Perceptual Mapping: What Do Restaurant Brands Really Mean?
[Richarme, Michael, Colias, John]. National Restaurant Association annual conference. 1(2007), 8. Chicago, IL: "National Restaurant Association".
http://decisionanalyst.com/whitepapers/restaurantbrands/

In Process

Manuscript
Using a Personality Inventory to Predict Student Levels of Motivation
[Richarme, MichaelT]. ????. London: "Taylor & Francis".
www.taylorandfrancis.com Submitted.

Manuscript
Using a Personality Inventory to Predict Student Levels of Motivation
[Richarme, MichaelT]. Journal of Marketing Education. Los Angeles, CA: "Sage Publishing". Not Accepted.

2006

Magazine/Trade Publication
Incorporating an Economic Index as a Guide to Developing a BRIC Strategy
[Richarme, MichaelT, Leyla, Namiranian]. www.decisionanalyst.com. Arlington, Texas: "Decision Analyst, Inc.".
www.decisionanalyst.com

2004

Other
Emerging Approaches To More Meaningful Clusters
[Richarme, MichaelT].

2002

Other
Of Green Energy
[Richarme, MichaelT].

2000

Other
Financial Service Consumption Habits of American Consumer
[Richarme, MichaelT]. 2017(Mar 6,),
http://decisionanalyst.com/whitepapers/banking/

Presentations

- March 2019
  Richarme, MichaelT (Author & Presenter), "Using a Personality Inventory to Predict Levels of Motivation", Academy of Business Research, New Orleans, LA. (March 27, 2019).

Students Supervised

- May 2019
  Dissertation Committee Member
  Sandy Harris, Fine Arts department at UTA - MFA degree specializing in software applications design.
  Under development
- May 2012
  Dissertation Committee Member
  Lynne Carpenter, Architecture department, UTA
  The influence of a marketing plan on the professional practice of small landscape architecture firms
- May 2012
  Dissertation Committee Member
  David Catlett, (Marketing)
  Transforming Potential Into Performance: Essays on Optimizing Organization Success Through The
- May 2011
  Dissertation Committee Member
  jin-woo Kim, (Marketing)
  When are Super Bowl advertisings super? An empirical analysis of te economic impact of Super Bowl Advertising

Courses

Service to the University

- Sept 2010 to Present Committee Member
  
  UT System Chancellor's Council
  Three meetings annually of the UT System Chancellor's Council, where policy and new strategies are discussed for the entire UT System.
- Sept 2019 to May 2020 Faculty Senate member
  
  Faculty Senate
  Develop and evaluate University policies impacting administration, faculty, staff, and students. Evaluated the Honors College program. Evaluated the University Studies program. Updated the Faculty Senate Vision Statement.
- Oct 2019 to Dec 2019 Attendee, Meeting
  
  Online Standards Procedures and Best Practices
  This small team was responsible for developing procedures and best practices for the Marketing department's online course offerings.
- Mar 2019 to Sept 2019 Committee Member
  
  College of Business Workload Policy Committee
  Assisted in developing a Workload Policy for the College of Business. This policy is in conjunction with the UTA policy, but tailored to the specific and unique needs of faculty in the College of Business
- Jan 2012 to Aug 2019 Committee Member
  
  Master of Science in Marketing Research Program
  Assist the MSMR Program Director in conference and advisory board organization, board membership expansion, and internship solicitation.
- Aug 2011 to Aug 2019 Task Force Member
  
  Research Experience Program Policy Committee
  Steering and policy committee for the Research Experience Program, meeting (nominally) each semester to coordinate strategy and direction for the REP program. Committee chair while administering program, member subsequent to handing program over to another faculty member.
- Apr 2019 to Apr 2019 Committee Member
  
  Honors College Research Symposium competition
  Participated as a judge in the Honors College Research Symposium. All day presentations from across the University were evaluated.
- Mar 2014 to Mar 2016 Session Chair
  
  ACES
  Perform as a judge for competitive presentations of graduate student works. Compile session results and represent session participants in conference judging evaluations.
- Aug 2011 to Aug 2014 Program Coordinator
  
  Research Experience Program
  Coordination of the Marketing department's Research Experience Program, involving approximately 25 surveys conducted by Marketing department faculty per semester, and about 4000 surveys completed by all MARK 3321 students (about 700 per semester).
- May 2011 to Aug 2014 Program Coordinator
  
  Internship Programs (BBA and MBA)
  Coordinate the MBA and BBA internships for the Marketing department, including soliciting internship opportunities from DFW Metroplex businesses and advising and coordinating student internship applications and evaluations.

Service to the Profession

- Apr 2012 to Present
  Reviewer, Journal Article (London, United Kingdom)
  British Journal of Economics
  Review approximately one article per month, typically international marketing settings.
- 2010 to Present
  Member
  Academcy of Marketing Science
- 2004 to 2013
  Member
  ESOMAR
- 1989 to 2013
  Member
  American Marketing Association

Service to the Community

- May 2018 to Present
  Principal Researcher (Grapevine, Texas, United States)
  The Grapevine Art Project
  Prepare and conduct an annual membership survey, and analyze and report the data collected. Approximately 80 members in 2018.
- Jan 2017 to Present
  Handle all public relations activities (Grapevine, TX, United States)
  The Grapevine Art Project
  Prepare and distribute a monthly press release for the Grapevine Art Project. Approximately 80 local and regional media outlets are utilized.
- June 2012 to Present
  Board Member (Southlake, Texas, United States)
  The Dancing Rabbit Gallery
  One of four Board of Directors members for The Dancing Rabbit Gallery, LLC. Serve as Chief Operating Officer, responsible for marketing and operations functions.
- Mar 2018 to Apr 2018
  (Impact: The primary vehicle of communication for this non-profit organization of artists to the external community | Innovation: Utilized state-of-the-art website development tools to construct the design specification and evaluate proposals)
  Consultant (Grapevine, Texas, United States)
  Grapevine Art Project
  Created a site map and website redesign specification for the Grapevine Art Project
- Mar 2018 to Mar 2018
  (Impact: Participants were more professionally accomplished at the end of the workshop than before the workshop. | Engagement: Participants engaged in development of their own personal branding statements and vehicles to deliver those statements in a variety of situations.)
  Guest Speaker (Arlington, Texas, United States)
  Marketing Research Graduate Student Association
  Conducted a two hour weekend workshop with presentation and hands-on activities for UTA MSMR students
- Mar 2018 to Mar 2018
  Judge in State Finals competition (Dallas, Texas, United STates)
  Future Business Leaders of America State Competition
  Served as a judge for the Business Presentation preliminary competition and the Emerging Business Issues State Final competition.
- Apr 2017 to Dec 2017
  (Impact: Specific improvements that the Grapevine Art Project could take to improve exhibition performance (signage, booth training, layout, etc.) that were adopted by the Board of Directors. Specific changes to publicity efforts (creation of a monthly Public Relations press announcement) that were adopted by the Board of Directors. | Engagement: Creation of research analysis and reports for the Board of Directors. Creation of a Public Relations campaign and the first three months of press releases for the Board of Directors.)
  Primary Researcher (Grapevine, Texas, United States)
  Grapevine Art Project
  Conduct a membership satisfaction survey of approximately 70 artists during Grapevine MainStreet Days exhibition; conduct an attendees survey during Grapevine GrapeFest exhibition; present reports to Grapevine Art Project Board of Directors
- June 2017 to June 2017
  Guest Speaker (Grapevine, Texas, United States)
  Grapevine Art Project
  Created and gave a presentation to this group of small business owners/artists about the fundamentals of marketing a small business, with particular emphasis on branding and communications. Also described UTA Marketing resources and US Small Business Administration resources.
- Apr 2017 to Apr 2017
  Guest Speaker (Arlington, Texas, United States)
  Arlington Small Business Association
  Gave a presentation to this group of small business owners about promoting their small businesses and being effective in communicating individually with prospects, customers, and employees. Also gave information about UTA Marketing, sales certificate, and small business entrepreneurship program.
- Apr 2017 to Apr 2017
  Guest Speaker (Arlington, Texas, United States)
  Marketing Research Graduate Students Association
  Developed and gave a presentation to the MSMR graduate students association members about elevator speeches, and how to establish a conversation with potential hiring managers, clients, or colleagues.

Other Creative Activities

2019
- Exhibition
  - Mar 2019
    Contemporary Traditions in Native American Jewelry
    
    An online exhibition featuring contemporary Native American jewelry that carries forward the traditions and storytelling of prior forms of jewelry. A careful examination of different mediums and design approaches. The exhibition is accompanied by a small book (36 pages) containing additional relevant information about the topic, and is available for purchase globally on Amazon.
    www.thedancingrabbitgalleryexhibitions.com
    [Non-refereed/non-juried]
  - Feb 2019
    Celebrating Native American Culture and Art
    
    A two month exhibition showcasing Native American culture and art at the historic Lancaster Art Center in Grapevine, Texas. The show features two dozen original paintings, jewelry, pottery, weavings, baskets, and Zuni carvings and fetishes., Grapevine Convention and Visitors Bureau
    www.thedancingrabbitgallery.com
    [Non-refereed/non-juried]
2018
- Composition
  - Oct 2018
    Contemporary Traditions in Native American Pottery
    
    In conjunction with the Contemporary Traditions in Native American Pottery exhibition at www.thedancingrabbitgalleryexhibition.com, a companion book of the same title has been released on Amazon and is now available worldwide. This 28 page book is also available with personalization directly from The Dancing Rabbit Gallery at www.thedancingrabbitgallery.com., The Dancing Rabbit Gallery
    www.thedancingrabbitgallery.com
    [Non-refereed/non-juried]

Faculty & Staff Resources