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Michael T Richarme

Other Faculty, Marketing
Last Updated: September 29, 2020
about me

Research Interests

Research Interests
Choice modeling, structural equation modeling, qualitative research, 13 years as part-owner of a medium full service marketing research firm, international research

Teaching Interests

Teaching Interests
Consumer behavior, decision-making, marketing strategy, international marketing

Biography

Biography

Following 32 years of corporate marketing, primarily at executive levels, Dr. Richarme retired, obtained his Doctorate in Marketing, and began a second career as a Marketing Professor. He and his wife Kathleen own three small businesses, and have jointly authored their first book about the Native American culture in the United States Southwest. Subsequently, they have jointly authored several more books.

Education

Education

    • 2006 PhD
      2006
    • 2006 PhD in Business Administration - Marketing
      The University of Texas at Arlington, 2006
    • 1979 MBA in Marketing
      The University of Texas at Austin, 1979
    • 1979 MBA in Marketing
      The University of Texas at Austin, Austin, Texas, 1979
    • 1977 BBA in Business Administration - Marketing
      The University of Texas at Austin, 1977
    • 1977 BBA in Marketing
      The University of Texas at Austin, Austin, Texas, 1977

Appointments

Appointments

    • Aug 2012 to Present Chief Operating Officer
      The Dancing Rabbit Gallery, LLC
      Currently umbrella for three business units - Dancing Rabbit Gallery, a Native American art gallery; Dancing Rabbit Studio, a pottery art studio; Dancing Rabbit Publications, a book publishing organization with one current title published.
    • June 2006 to Present Clinical Assistant Professor
      The University of Texas at Arlington
      Marketing department instructor for undergraduate, masters, and doctoral sections.
    • Jan 1998 to July 2010 Senior Vice President
      Decision Analyst
      Medium sized international full-service marketing research company headquartered in Arlington, Texas. Responsible for all aspects of Relationship Marketing, both domestic and international. Part owner of the firm until departure.
    • Jan 1998 to Nov 1998 Vice President, Research
      Tangram, Inc.
      Small international site location modeling firm that restructured in 1999. Responsible for all aspects of primary data collection and analysis.
    • Jan 1995 to Dec 1997 Vice President of Marketing
      National Truckers Service
      Trucking logistics firm, subsidiary of Peterson, Howell, and Heather (PHH). Domestic logistics coordinating long-haul truck fleet logistics for owner-operated and corporate fleet operations.
    • June 1979 to June 1994 Assistant Vice President and General Manager
      GTE
      Progressive advancement from Marketing Associate (entry level management) to Assistant Vice President, moving through seven geographic locations and business units in the 14 year career. Primarily engaged in product management, marketing analysis, marketing strategy.

Memberships

    • Mar 2010 to Present The University of Texas System Chancellor's Council
      Member
      The UT System Chancellor's Council participates through several annual meeting in providing feedback and guidance to the UT System Chancellor and UT System staff regarding the mission, objectives, and direction of the UT System.
    • Sept 2008 to Present Academy of Marketing Science
      Conference section chair
      A premier association of marketing educators and professionals, with annual conferences both domestically and internationally. Session chair and discussant and also presentation at World Congress (Oslo, Norway).
    • May 2006 to Present Beta Gamma Sigma
      Member
      International business honor society that supports academic excellence in the various business disciplines.
    • Aug 2008 to Aug 2015 European Society of Marketing Research
      Conference section chair
      International association of professionals and academics engaged in marketing research practices.
    • Aug 1975 to Aug 2015 American Marketing Association
      Conference section chair
      Association of marketing professionals, with an academic section. Primarily for practitioners. Session chair at annual conference in January 2009.
    • Aug 2007 to July 2011 Society of Marketing Advances
      Conference session chair
      Organization of marketing academics engaged in promoting excellence in academic theories and practices across the United States.
    • May 2009 to May 2010 Academy of Management
      Member
      Organization of management professionals engaged in theory and practice of various management disciplines. Session chair at their annual conference in July 2009.
    • Mar 2004 to Mar 2007 Society of Judgment and Decision Making
      Member
      Organization of (primarily) academicians focusing on the psychological aspects of decision-making. Presented at annual conference in 2004.

Awards and Honors

    • May  2008 Outstanding Adjunct Instructor sponsored by The College of Business Administration, UTA

News Articles

News Articles

    • Oct 2018
      UTA Shorthorn
      Interviewed for an article on the sharing economy. Discussed social media influence, TaskRabbit, Firefox, AirBnB, Uber, safety and monetization aspects.

Other Activities

Other Activities

      • Mar 2016
        Conduct an annual membership survey and generate a report of findings. Conduct event satisfaction surveys two times per year and generate a report of findings. Conduct annual workshop on professional trade show exhibitions. Conduct annual workshop on creating and giving an elevator speech. (Grapevine, Texas)
        Grapevine Art Project

Publications


      2009
      • Book Chapter
        Eleven Multivariate Analysis Techniques - Key Tools in Your Marketing Research Survival Kit
        The New Manager's Tool Kit
        [Grimme, Don, Grimme, Sheryl, Richarme, MichaelT]. 1(1), 256. Saranac Lake: "Amazon".
        http://replace-me/ebraryid=10271829

      2018
      • Book Review
        Padgett Applied Marketing textbook review
        Applied Marketing
        [Richarme, MichaelT]. "Wiley".
      • Book Review
        Hunt, Dietz, Mello Principles of Marketing textbook review
        Hunt, Dietz, Mello Principles of Marketing textbook
        [Richarme, MichaelT]. "McGraw Hill".

      2010
      • Journal Article
        Linking Marketing Activities to Shareholder Value: Philosophical and Methodological Issues
        [Kim, Jin-Woo, Richarme, MichaelT]. Journal of Management and Marketing Research. May, 1-10.

      2009
      2007
      2005
      • Journal Article
        Consumer Decision-Making Models, Strategies, and Theories, Oh My!
        [Richarme, MichaelT]. Quirks Marketing Research. New York, New York: "Quirks".

      2007
      • Conference Proceeding
        Perceptual Mapping: What Do Restaurant Brands Really Mean?
        [Richarme, Michael, Colias, John]. National Restaurant Association annual conference. 1(2007), 8. Chicago, IL: "National Restaurant Association".
        http://decisionanalyst.com/whitepapers/restaurantbrands/

      In Process
      • Manuscript
        Using a Personality Inventory to Predict Student Levels of Motivation
        [Richarme, MichaelT]. ????. London: "Taylor & Francis".
        www.taylorandfrancis.com Submitted.
      • Manuscript
        Using a Personality Inventory to Predict Student Levels of Motivation
        [Richarme, MichaelT]. Journal of Marketing Education. Los Angeles, CA: "Sage Publishing". Not Accepted.

      2006
      • Magazine/Trade Publication
        Incorporating an Economic Index as a Guide to Developing a BRIC Strategy
        [Richarme, MichaelT, Leyla, Namiranian]. www.decisionanalyst.com. Arlington, Texas: "Decision Analyst, Inc.".
        www.decisionanalyst.com

      2004
      • Other
        Emerging Approaches To More Meaningful Clusters
        [Richarme, MichaelT].

      2002
      • Other
        Of Green Energy
        [Richarme, MichaelT].

      2000

Presentations

    • March  2019
      Richarme, MichaelT (Author & Presenter), "Using a Personality Inventory to Predict Levels of Motivation", Academy of Business Research, New Orleans, LA. (March 27, 2019).

Students Supervised

    • May 2019
      Dissertation Committee Member
      Sandy Harris, Fine Arts department at UTA - MFA degree specializing in software applications design.
      Under development
    • May 2012
      Dissertation Committee Member
      Lynne Carpenter, Architecture department, UTA
      The influence of a marketing plan on the professional practice of small landscape architecture firms
    • May 2012
      Dissertation Committee Member
      David Catlett, (Marketing)
      Transforming Potential Into Performance: Essays on Optimizing Organization Success Through The
    • May 2011
      Dissertation Committee Member
      jin-woo Kim, (Marketing)
      When are Super Bowl advertisings super? An empirical analysis of te economic impact of Super Bowl Advertising

Courses

      • MARK 3324-032 CONSUMER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • MARK 3324-900 CONSUMER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2020
      • MARK 3321-031 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • MARK 3321-032 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • MARK 3324-032 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 4325-002 INTERNATIONAL MARKETING
        (Course Id: 100809)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 3321-032 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 3321-033 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2020
      • MARK 4325-003 INTERNATIONAL MARKETING
        (Course Id: 100809)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-008 PRINCIPLES OF MARKETING
        (Course Id: 100795 | Aacsb Assess: true | Aacsb Goals: Questions and objectives assigned by Department Chair.)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-012 PRINCIPLES OF MARKETING
        (Course Id: 100795 | Aacsb Assess: true | Aacsb Goals: Questions and objectives provided by Department Chair.)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-031 PRINCIPLES OF MARKETING
        (Course Id: 100795 | Aacsb Assess: true | Aacsb Goals: Objectives and questions provided by Department Chair.)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-032 PRINCIPLES OF MARKETING
        (Course Id: 100795 | Aacsb Assess: true | Aacsb Goals: Objectives and questions provided by Department Chair.)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • HCAD 5330-001 Services Marketing Management
        (Course Id: 5330)
        Summer - 2019 Download Syllabus
      • HCAD 5330-050 SERVICES MARKETING MANAGEMENT
        (Course Id: 112917)
        Summer - Five Week - First - 2019
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • MARK 3324-002 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-004 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • HCAD 5330-040 SERVICES MARKETING MANAGEMENT
        (Course Id: 112917 | Xlist Coursepre: MARK | Xlist Coursenum: 5330)
        Spring - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795 | Aacsb Assess: true | Aacsb Goals: AOL goals 1-8)
        Fall - Regular Academic Session - 2018 Download Syllabus
      • MARK 3321-008 PRINCIPLES OF MARKETING
        (Course Id: 100795 | Aacsb Assess: true | Aacsb Goals: AOL objectives 1-8)
        Fall - Regular Academic Session - 2018 Download Syllabus
      • MARK 3321-010 PRINCIPLES OF MARKETING
        (Course Id: 100795 | Aacsb Goals: AOL objectives 1-8)
        Fall - Regular Academic Session - 2018 Download Syllabus
      • MARK 3321-011 PRINCIPLES OF MARKETING
        (Course Id: 100795 | Aacsb Assess: true | Aacsb Goals: AOL Objectives 1-8)
        Fall - Regular Academic Session - 2018 Download Syllabus
      • MARK 3321-013 PRINCIPLES OF MARKETING
        (Course Id: 100795 | Aacsb Assess: true | Aacsb Goals: AOL Objectives 1-8)
        Fall - Regular Academic Session - 2018 Download Syllabus
      • HCAD 5330-050 SERVICES MARKETING MANAGEMENT
        (Course Id: 112917)
        Summer - Five Week - First - 2018 Download Syllabus
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 4325-002 INTERNATIONAL MARKETING
        (Course Id: 100809)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • HCAD 5330-040 SERVICES MARKETING MANAGEMENT
        (Course Id: 112917)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 3321-010 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 5330-050 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Summer - Five Week - First - 2017 Download Syllabus
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2017
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2017
      • MARK 3321-002 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2017
      • MARK 5328-002 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2017 Download Syllabus
      • MARK 5330-040 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Spring - Regular Academic Session - 2017 Download Syllabus
      • MARK 5330-041 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Spring - Regular Academic Session - 2017
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2016 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2016 Download Syllabus
      • MARK 3321-010 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2016 Download Syllabus
      • MARK 5330-050 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Summer - Five Week - First - 2016 Download Syllabus
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2016 Download Syllabus
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Spring - Regular Academic Session - 2016 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2016 Download Syllabus
      • MARK 5328-002 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2016 Download Syllabus
      • MARK 5330-040 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Spring - Regular Academic Session - 2016
      • MARK 5330-050 SERVICES MARKETING MANAGEMENT
        Spring - 2016
      • MARK 5320-001 BUYER BEHAVIOR
        (Course Id: 100826)
        Fall - Regular Academic Session - 2015 Download Syllabus
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2015 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2015 Download Syllabus
      • MARK 3321-002 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2015 Download Syllabus
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Fall - Regular Academic Session - 2015 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Eleven Week - 2015
      • MARK 5330-050 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Summer - Five Week - First - 2015
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2015 Download Syllabus
      • MARK 3324-002 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2015 Download Syllabus
      • MARK 5320-001 BUYER BEHAVIOR
        (Course Id: 100826)
        Spring - Regular Academic Session - 2015 Download Syllabus
      • MARK 5311-002 MARKETING
        (Course Id: 100825)
        Spring - Regular Academic Session - 2015 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2015 Download Syllabus
      • MARK 3321-002 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2015 Download Syllabus
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2015 Download Syllabus
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2014 Download Syllabus
      • MARK 5320-001 BUYER BEHAVIOR
        (Course Id: 100826)
        Fall - Regular Academic Session - 2014 Download Syllabus
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2014 Download Syllabus
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Fall - Regular Academic Session - 2014
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2014 Download Syllabus
      • MARK 5338-001 QUALITATIVE RESEARCH
        (Course Id: 100844)
        Fall - Regular Academic Session - 2014 Download Syllabus
      • MARK 5399-001 GRADUATE MARKETING INTERNSHIP
        (Course Id: 101023)
        Summer - Five Week - Second - 2014
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Summer - Eleven Week - 2014
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Eleven Week - 2014
      • MARK 5330-050 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Summer - Five Week - First - 2014
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2014
      • MARK 5331-004 INTERNATIONAL MARKETING
        (Course Id: 100837)
        Spring - Regular Academic Session - 2014
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Spring - Regular Academic Session - 2014
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2014
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2014
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2013
      • MARK 5399-001 GRADUATE MARKETING INTERNSHIP
        (Course Id: 101023)
        Fall - Regular Academic Session - 2013
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Fall - Regular Academic Session - 2013
      • MARK 4311-002 MARKETING RESEARCH
        (Course Id: 100804)
        Fall - Regular Academic Session - 2013
      • MARK 5338-001 QUALITATIVE RESEARCH
        (Course Id: 100844)
        Fall - Regular Academic Session - 2013
      • MARK 5399-001 GRADUATE MARKETING INTERNSHIP
        (Course Id: 101023)
        Summer - Eleven Week - 2013
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Summer - Eleven Week - 2013
      • MARK 4311-001 MARKETING RESEARCH
        (Course Id: 100804)
        Summer - Eleven Week - 2013
      • MARK 5330-050 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Summer - Five Week - First - 2013
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2013
      • MARK 5399-001 GRADUATE MARKETING INTERNSHIP
        (Course Id: 101023)
        Spring - Regular Academic Session - 2013
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Spring - Regular Academic Session - 2013
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2013
      • MARK 5330-050 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Spring - Regular Academic Session - 2013
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2012
      • BSAD 6310-001 FOUND OF SCIENTIFIC INQUIRY
        (Course Id: 100870)
        Fall - Regular Academic Session - 2012
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Fall - Regular Academic Session - 2012
      • MARK 3321-005 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2012
      • MARK 5338-001 QUALITATIVE RESEARCH
        (Course Id: 100844)
        Fall - Regular Academic Session - 2012
      • MARK 5399-001 GRADUATE MARKETING INTERNSHIP
        (Course Id: 101023)
        Summer - Eleven Week - 2012
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Summer - Eleven Week - 2012
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Summer - Eleven Week - 2012
      • MARK 4311-001 MARKETING RESEARCH
        (Course Id: 100804)
        Summer - Eleven Week - 2012
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Summer - Five Week - First - 2012
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2012
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Spring - Regular Academic Session - 2012
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2012
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2012
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Spring - Regular Academic Session - 2012
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2011
      • MARK 3324-003 BUYER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2011
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Fall - Regular Academic Session - 2011
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2011
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2011
      • MARK 5338-001 QUALITATIVE RESEARCH
        (Course Id: 100844)
        Fall - Regular Academic Session - 2011
      • MARK 5399-001 GRADUATE MARKETING INTERNSHIP
        (Course Id: 101023)
        Summer - Eleven Week - 2011
      • MARK 5311-001 MARKETING
        (Course Id: 100825)
        Summer - Eleven Week - 2011
      • MARK 4393-001 MARKETING INTERNSHIP
        (Course Id: 110005)
        Summer - Eleven Week - 2011
      • MARK 4311-001 MARKETING RESEARCH
        (Course Id: 100804)
        Summer - Eleven Week - 2011
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Summer - Five Week - First - 2011
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2011
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2011
      • MARK 3321-004 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2011
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2011
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Spring - Regular Academic Session - 2011
      • BSAD 6310-001 FOUND OF SCIENTIFIC INQUIRY
        (Course Id: 100870)
        Fall - Regular Academic Session - 2010
      • MARK 5338-001 QUALITATIVE RESEARCH
        (Course Id: 100844)
        Fall - Regular Academic Session - 2010
      • MARK 5330-001 SERV MARK MANA
        (Course Id: 100836)
        Summer - Five Week - First - 2010
      • MARK 5334-001 STRATEGIC INTERNET MARKETING
        (Course Id: 100840)
        Summer - Eleven Week - 2010
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2010
      • MARK 5330-001 SERV MARK MANA
        (Course Id: 100836)
        Spring - Regular Academic Session - 2010
      • MARK 5338-001 QUALITATIVE RESEARCH
        (Course Id: 100844)
        Fall - Regular Academic Session - 2009

Service to the University

    • Sept 2010 to  Present Committee Member
      UT System Chancellor's Council
      Three meetings annually of the UT System Chancellor's Council, where policy and new strategies are discussed for the entire UT System.
    • Sept 2019 to  May 2020 Faculty Senate member
      Faculty Senate
      Develop and evaluate University policies impacting administration, faculty, staff, and students. Evaluated the Honors College program. Evaluated the University Studies program. Updated the Faculty Senate Vision Statement.
    • Oct 2019 to  Dec 2019 Attendee, Meeting
      Online Standards Procedures and Best Practices
      This small team was responsible for developing procedures and best practices for the Marketing department's online course offerings.
    • Mar 2019 to  Sept 2019 Committee Member
      College of Business Workload Policy Committee
      Assisted in developing a Workload Policy for the College of Business. This policy is in conjunction with the UTA policy, but tailored to the specific and unique needs of faculty in the College of Business
    • Jan 2012 to  Aug 2019 Committee Member
      Master of Science in Marketing Research Program
      Assist the MSMR Program Director in conference and advisory board organization, board membership expansion, and internship solicitation.
    • Aug 2011 to  Aug 2019 Task Force Member
      Research Experience Program Policy Committee
      Steering and policy committee for the Research Experience Program, meeting (nominally) each semester to coordinate strategy and direction for the REP program. Committee chair while administering program, member subsequent to handing program over to another faculty member.
    • Apr 2019 to  Apr 2019 Committee Member
      Honors College Research Symposium competition
      Participated as a judge in the Honors College Research Symposium. All day presentations from across the University were evaluated.
    • Mar 2014 to  Mar 2016 Session Chair
      ACES
      Perform as a judge for competitive presentations of graduate student works. Compile session results and represent session participants in conference judging evaluations.
    • Aug 2011 to  Aug 2014 Program Coordinator
      Research Experience Program
      Coordination of the Marketing department's Research Experience Program, involving approximately 25 surveys conducted by Marketing department faculty per semester, and about 4000 surveys completed by all MARK 3321 students (about 700 per semester).
    • May 2011 to  Aug 2014 Program Coordinator
      Internship Programs (BBA and MBA)
      Coordinate the MBA and BBA internships for the Marketing department, including soliciting internship opportunities from DFW Metroplex businesses and advising and coordinating student internship applications and evaluations.

Service to the Profession

    • Apr 2012 to  Present
      Reviewer, Journal Article (London, United Kingdom)
      British Journal of Economics
      Review approximately one article per month, typically international marketing settings.
    • 2010 to  Present
      Member
      Academcy of Marketing Science
    • 2004 to  2013
      Member
      ESOMAR
    • 1989 to  2013
      Member
      American Marketing Association

Service to the Community

Service to the Community

    • May 2018 to  Present
      Principal Researcher (Grapevine, Texas, United States)
      The Grapevine Art Project
      Prepare and conduct an annual membership survey, and analyze and report the data collected. Approximately 80 members in 2018.
    • Jan 2017 to  Present
      Handle all public relations activities (Grapevine, TX, United States)
      The Grapevine Art Project
      Prepare and distribute a monthly press release for the Grapevine Art Project. Approximately 80 local and regional media outlets are utilized.
    • June 2012 to  Present
      Board Member (Southlake, Texas, United States)
      The Dancing Rabbit Gallery
      One of four Board of Directors members for The Dancing Rabbit Gallery, LLC. Serve as Chief Operating Officer, responsible for marketing and operations functions.
    • Mar 2018 to  Apr 2018
      (Impact: The primary vehicle of communication for this non-profit organization of artists to the external community | Innovation: Utilized state-of-the-art website development tools to construct the design specification and evaluate proposals)
      Consultant (Grapevine, Texas, United States)
      Grapevine Art Project
      Created a site map and website redesign specification for the Grapevine Art Project
    • Mar 2018 to  Mar 2018
      (Impact: Participants were more professionally accomplished at the end of the workshop than before the workshop. | Engagement: Participants engaged in development of their own personal branding statements and vehicles to deliver those statements in a variety of situations.)
      Guest Speaker (Arlington, Texas, United States)
      Marketing Research Graduate Student Association
      Conducted a two hour weekend workshop with presentation and hands-on activities for UTA MSMR students
    • Mar 2018 to  Mar 2018
      Judge in State Finals competition (Dallas, Texas, United STates)
      Future Business Leaders of America State Competition
      Served as a judge for the Business Presentation preliminary competition and the Emerging Business Issues State Final competition.
    • Apr 2017 to  Dec 2017
      (Impact: Specific improvements that the Grapevine Art Project could take to improve exhibition performance (signage, booth training, layout, etc.) that were adopted by the Board of Directors. Specific changes to publicity efforts (creation of a monthly Public Relations press announcement) that were adopted by the Board of Directors. | Engagement: Creation of research analysis and reports for the Board of Directors. Creation of a Public Relations campaign and the first three months of press releases for the Board of Directors.)
      Primary Researcher (Grapevine, Texas, United States)
      Grapevine Art Project
      Conduct a membership satisfaction survey of approximately 70 artists during Grapevine MainStreet Days exhibition; conduct an attendees survey during Grapevine GrapeFest exhibition; present reports to Grapevine Art Project Board of Directors
    • June 2017 to  June 2017
      Guest Speaker (Grapevine, Texas, United States)
      Grapevine Art Project
      Created and gave a presentation to this group of small business owners/artists about the fundamentals of marketing a small business, with particular emphasis on branding and communications. Also described UTA Marketing resources and US Small Business Administration resources.
    • Apr 2017 to  Apr 2017
      Guest Speaker (Arlington, Texas, United States)
      Arlington Small Business Association
      Gave a presentation to this group of small business owners about promoting their small businesses and being effective in communicating individually with prospects, customers, and employees. Also gave information about UTA Marketing, sales certificate, and small business entrepreneurship program.
    • Apr 2017 to  Apr 2017
      Guest Speaker (Arlington, Texas, United States)
      Marketing Research Graduate Students Association
      Developed and gave a presentation to the MSMR graduate students association members about elevator speeches, and how to establish a conversation with potential hiring managers, clients, or colleagues.

Other Creative Activities

Other Creative Activities

  • 2019
    • Exhibition
      • Mar 2019
        Contemporary Traditions in Native American Jewelry
        An online exhibition featuring contemporary Native American jewelry that carries forward the traditions and storytelling of prior forms of jewelry. A careful examination of different mediums and design approaches. The exhibition is accompanied by a small book (36 pages) containing additional relevant information about the topic, and is available for purchase globally on Amazon.
        www.thedancingrabbitgalleryexhibitions.com
        [Non-refereed/non-juried]
      • Feb 2019
        Celebrating Native American Culture and Art
        A two month exhibition showcasing Native American culture and art at the historic Lancaster Art Center in Grapevine, Texas. The show features two dozen original paintings, jewelry, pottery, weavings, baskets, and Zuni carvings and fetishes., Grapevine Convention and Visitors Bureau
        www.thedancingrabbitgallery.com
        [Non-refereed/non-juried]
  • 2018
    • Composition
      • Oct 2018
        Contemporary Traditions in Native American Pottery
        In conjunction with the Contemporary Traditions in Native American Pottery exhibition at www.thedancingrabbitgalleryexhibition.com, a companion book of the same title has been released on Amazon and is now available worldwide. This 28 page book is also available with personalization directly from The Dancing Rabbit Gallery at www.thedancingrabbitgallery.com., The Dancing Rabbit Gallery
        www.thedancingrabbitgallery.com
        [Non-refereed/non-juried]