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Narayanan Janakiraman

[Narayanan Janakiraman]

Associate Professor, Marketing
Last Updated: February 12, 2020
about me

Research Interests

Research Interests
Time Perception, Donations, Unexpected Shocks

Biography

Biography

Prof. Narayanan Janakiraman is an of in the College of Business at the University of Texas at Arlington (UTA). He received his Ph.D degree in marketing from The Wharton School, University of Pennsylvania, USA, in 2004 and joined UTA later in 2012. Prof. Janakiraman’s research focuses on three substantive areas: Time Perception, Donations, Unexpected Shocks. His work has appeared in the Journal of Marketing Research,Journal of Consumer Psychology, Journal of Marketing Research, Journal of Retailing and several peer-reviewed proceedings. Prof. Janakiraman serves as a reviewer for a number of journals including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Marketing, OBHD, Psychological Science, Journal of Consumer Marketing, Journal of Marketing Research, Association for Consumer Research, Society for Consumer Psychology At UTA, Prof. Janakiraman primarily teaches Marketing at the undergraduate and graduate levels.

Education

Education

    • 2003 PhD in Marketing
      University of Pennsylvania, 2003
    • 1995 MBA in Business
      Pondicherry University, 1995
    • 1993 BA in Electronics & Instrumentation Engineering
      Govt. College of Technology, 1993

Memberships

    • 2004 to Present Society for Consumer Psychology
      Member
    • 2003 to Present Association for Consumer Research
      Member
    • 2011 to 2013 Society for Consumer Psychology
      Ethics Committee Member
    • 2011 to 2011 Society for Consumer Psychology
      Winter Conference Program Committee
    • 2007 to 2007 Association for Consumer Research
      Working Paper Session Chair

News Articles

News Articles

    • Dec 2016 Denver Post
      In this article, the author wished to convey how consumers could manage their gift returns from holiday gifts, given the various return policies that retailers offered them
      (Type: Newspaper)
    • Dec 2016 Toronto Star
      The newspaper article tried to inform its readers about how lenient return policies could be risky for them
      (Type: Newspaper)
    • Oct 2016 Harvard Business Review
      The October 2016 print edition of HBR featured a short write up off the results of the return policy paper published in the Journal of Retailing. In the supplemental files, a pdf of the same has been presented.
      (Type: Magazine)
    • June 2016 Science Daily, Phys.org, Scienmag.com, eScienceNews, Science Newsline, Science Codex
      A new meta-analysis by Narayanan Janakiraman, UTA assistant professor of marketing, shows that return policies that offer consumers more monetary rewards are likely to increase their consumer purchases, Science Daily, Phys.org, Scienmag.com, eScienceNews, Science Newsline, Science Codex reported.
      (Type: Magazine)
    • June 2016 Science Codex; Science Newsline
      A recently published study in the Journal of Retailing shows that lenient return policies can boost consumer demand, Science Codex and Science Newsline reported. Narayan Janakiraman, a UTA assistant professor of marketing, led the study.
      (Type: Magazine)
    • Jan 2016 New York Magazine
      Research by Narayan Janakiraman, UTA assistant professor of marketing, was cited in a New York Magazine article and in a Huffington Post article on the psychology of store returns. He discovered that the longer a store allows its customers to return something after purchasing, the less likely they are to ever actually return it.
      (Type: Magazine)
    • Jan 2016 Washington Post
      In this article the author wanted to use the results of the JR article to inform readers about how return policies can affect their behavior
      (Type: Newspaper)
    • Jan 2016 Entrepreneur
      Narayan Janakiraman, assistant professor of marketing in the UTA College of Business, was quoted in an Entrepreneur article on how companies are using speed as a competitive advantage. “The need for instant gratification is not new, but our expectation of ‘instant’ has become faster, and as a result, our patience is thinner,” Janakiraman said. The article also appeared on RealWise.com.
      (Type: Magazine)
    • Nov 2015 The American Genius
      Narayan Janakiraman, a UTA assistant marketing professor, was quoted in an editorial by Gary Picariello in The American Genius about our culture of instant gratification and last-minute deals. Picariello quoted Janakiraman’s 2011 study “The Psychology of Decisions to Abandon Waits for Service,” which pointed out that the need for instant gratification is not new, but our expectation of what constitutes “instant” has become faster, and as a result, our patience is thinner.
      (Type: Other)
    • July 2015 Hopes & Fears
      A study co-written by UT Arlington marketing professor Narayan Janakiraman was mentioned in an article addressing money-back guarantees on return policies, Hopes & Fears reported. Janakiraman’s study showed consumers had a higher rate of return when a smaller window for those returns was given. Janakiraman teamed with Lisa Ordóñez of the University of Arizona
      (Type: Magazine)
    • May 2015 WFOR/CBS (Miami)
      WFOR/CBS Miami broadcast a report that included an interview with UT Arlington assistant business professor Narayanan Janakiraman. He discussed how stores spend millions of dollars to analyze consumer behaviors, which is why Janakiraman said consumers should make sure that they are "in the know."
      (Type: Television)
    • May 2015 KTVT CBS 11
      Narayanan Janakiraman, UT Arlington assistant professor of marketing in the College of Business, was featured on a KTVT CBS 11 story showing how consumers are baited into buying too much or the wrong things at a supermarket. Janakiraman has done research on consumer behavior
      (Type: Television)
    • Jan 2015 Detroit Free Press
      Holiday returns can come with minimal stress, the Detroit Free Press reported. Narayan Janakiraman, a UT Arlington associate professor of marketing, who writes about return policies, said if a more flexible return policy is offered, it increases the perceived quality of the product and decreases perceived risk. "Return policies increase the likelihood of a purchase." Stadium Impact (Faculty) Study shows businesses' synchronization with AT&T Stadium events fare much better than those that panic.
      (Type: Internet)
    • Dec 2014 Wonkblog
      The Washington Post blog, Wonkblog, interviewed Narayan Janakiraman, an assistant marketing professor at UT Arlington, for a story about fast shipping service and how it is making Americans more impatient.
      (Type: Internet)
    • May 2013 Boston Globe
      The growing culture of impatience makes people crave more and more instant gratification, the Boston Globe reported. “The need for instant gratification is not new, but our expectation of ‘instant’ has become faster, and as a result, our patience is thinner,” said Narayan Janakiraman, an assistant professor of marketing at The University of Texas at Arlington.
      (Type: Newspaper)
    • Dec 2011 WYNC Public Radio
      In a 30 minute radio segment we [the Leonard Lapate the host of WYNC, Ray Smith of WSJ and I discussed how consumers wait in line, and how the science of waiting in line can be used to better inform them of waiting in line.
      (Type: Radio)
    • Dec 2011 Wall Street Journal
      Based on my JMR publication on bailing from waits, the author interviewed me and asked me how it would affect holiday sales and what it meant for shoppers.
      (Type: Newspaper)
    • Nov 2006 CNBC - Street Signs with Erin Burnett
      This was an interview on CNBC Street Signs - Erin Burnett on how retailers benefit from offering large discounts on a few products
      (Type: Television)

Publications

      Journal Article (In Process)
      • Published
        Spending as Protection: The Need for Safety Increases Preference for Luxury Products
        [Ma, Han, Bradshaw, HannahK., Janakiraman, Narayanan, Hill, SarahE.]. Marketing Letters.
      • Submitted
        Determinants of Product-Form Strategy Decisions in Early-Stage Ventures: An Experimental Investigation
        Entrepreneurship, New Product Venture
        [Frias, Kellilynn, Janakiraman, Narayanan, Ghosh, Mrinal, Duhan, DaleF.]. Journal of Marketing.
      • Published
        How Does Consumers’ Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance
        Culture, Quality Perceptions
        [Yang, Zhiyong, Sun, Sijie, Lalwani, Ashok, Janakiraman, Narayanan]. Journal of Marketing.
      • Submitted
        Differential Effects of Pay-It-Forward and Direct-Reciprocity on Prosocial Behavior
        [Yang, Zhiyong, Janakiraman, Narayanan, Hossain, MehdiT., Grisaffe, DouglasBlair]. Journal of Business Research.
      • Submitted
        The Interactive Effect of Cultural Orientation and Social Distance on Pay-It-Forward: A Meta-Analysis
        [Janakiraman, Narayanan, Velasco, Franklin, Yang, Zhiyong, Ma, Han]. Psychology & Marketing.
      • Submitted
        Should Starbucks discount prices and give free products to help initiate and support pay-it-forward chains in its stores?
        [Janakiraman, Narayanan, Chen, Kay Yut, Yang, Zhiyong]. Decision Sciences.
      • Accepted
        Dyadic model comparing the differential effect of salesperson listening vs. talking, on customer perceptions of Service Quality
        [Janakiraman, Narayanan, Bullemore, Jorge, Valenzuela, Leslier, Jaramillo, JorgeF]. Journal of Consumer Marketing.
      2017
      • Journal Article
        Slogan Recall Effects on Marketplace Behaviors: The Roles of External Search and Brand Assessment
        [Briggs, Elten, Janakiraman, Narayanan]. Journal of Business Research. 80, 98-105.
      2016
      • Journal Article
        The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-Analytic Review
        [Janakiraman, Narayanan, Syrdal, HollyA, Freling, RyanE]. Journal of Retailing. 92(2), 226-235.
      2012
      • Journal Article
        Effect of Effort and Deadlines on Consumer Product Returns
        [Janakiraman, Narayanan, Ordonez, Lisa]. Journal of Consumer Psychology. 22(2), 260-271.
      2011
      • Journal Article
        The Psychology of Decisions to Abandon Waits for Service
        [Janakiraman, Narayanan, Meyer, RobertJ, Hoch, StephenJ]. Journal of Marketing Research. 48(6), 970-984.
      2006
      • Journal Article
        Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality
        [Janakiraman, Narayanan, Meyer, RobertJ., Morales, AndreaC.]. Journal of Consumer Research. 33(3), 361-369.

Presentations

    • October  2018
      Sun, Sijie, Yang, Zhiyong, Lalwani, Ashok, Janakiraman, Narayanan, "Consumer’s Local-Global Identity and Price-Quality Associations", Dallas, Texas. (October , 2018).
    • August  2018
      Janakiraman, Narayanan, Briggs, EltenD, "Consumer Prior Experience and Delay Expectations", Dallas, Texas. (August 1, 2018).
    • October  2017
      Yang, Zhiyong, Janakiraman, Narayanan, Sun, Sijie, Saini, Ritesh, "Regulatory Focus and Donation to Proactive and Reactive Causes", San Diego, California. (October , 2017).
    • July  2017
      Yang, Zhiyong, Janakiraman, Narayanan, Grisaffe, DouglasBlair, Hossain, MehdiT., "“Differential Effects of Pay-It-Forward and Direct-Reciprocity on Prosocial Behavior", Montreal, Canada. (July , 2017).
    • June  2016
      Janakiraman, Narayanan (Author & Presenter), Chen, Kay Yut (Author), Yang, Zhiyong (Author), ""Starbucks and Discounts? Pricing Analysis"", Hawaii. (June 12, 2016).
    • November  2015
      Janakiraman, Narayanan (Author & Presenter), Chen, Kay-Yut (Author), Yang, Zhiyong (Author), "Pay-it-forward: Theory, Experiments, and Managerial Implications", Philadelphia, PA. (November 1, 2015).
    • October  2015
      Briggs, Elten (Author & Presenter), Janakiraman, Narayanan (Author), "I Remember…So What? The Moderating Role of Information Search on the Effectiveness of Slogan Recall”", Atlanta, Georgia. (October , 2015).
    • October  2015
      Janakiraman, Narayanan, Yang, Zhiyong, Winterich, Karen, "I won’t Pay-it-Forward if it has no impact: Role of Communal Orientation,” ", New Orleans, Louisiana. (October , 2015).
    • October  2015
      Janakiraman, Narayanan, Yang, Zhiyong, Ward, Morgan, "Moral Responsibility and Paying It Forward: the Effects of Social Distance and Queue Length on Paying Forward Generosity", New Orleans, Louisiana. (October , 2015).
    • October  2015
      Janakiraman, Narayanan (Author & Presenter), Yang, Zhiyong (Author), Winterich, Karen Page (Author), "Looking Forward, Looking Back: How Communal Orientation and Perceived Impact Influence Paying it Forward", New Orleans, LA. (October 2, 2015).
    • October  2015
      Janakiraman, Narayanan (Author & Presenter), Yang, Zhiyong (Author), Ward, Morgan K. (Author), "Moral Responsibility and Paying it Forward: The Effects of Social Distance and Queue Length on Paying Forward Generosity", New Orleans, LA. (October 2, 2015).
    • May  2015
      Janakiraman, Narayanan (Author & Presenter), Chen, Kay Yut (Author), Yang, Zhiyong (Author), "Should Starbucks price differently for pay it forward as compared to paying for self? Theoretical and Empirical Analysis", Philadelphia, PA. (May 1, 2015).
    • October  2013
      Yang, Zhiyong, Janakiraman, Narayanan, Saini, Ritesh, Ma, Zhenfeng, "Me’ Likes Expert Reviews and ‘We’ Like Consumer Reviews: Moderating of Product Newness", Chicago, IL. (October , 2013).
    • October  2013
      Janakiraman, Narayanan, Yang, Zhiyong, Ma, Zhenfeng, Saini, Ritesh, "““Me” Likes Expert Reviews and “We” Like Consumer Reviews: Moderating Role of Product Newness", Chicago, Illinois. (October , 2013).
    • February  2013
      Janakiraman, Narayanan, "Preference for Staff Choice Recommendations in Specialty Stores and Bestseller Lists in General Stores: Role of Consumer Need for Uniqueness and Introjection". (February , 2013).
    • February  2013
      Janakiraman, Narayanan, Sinha, Jayati, "“Preference for Staff Choice Recommendations in Specialty Stores and Bestseller Lists in General Stores: Role of Consumer Need for Uniqueness and Introjection", San Antonio, Texas. (February , 2013).
    • October  2012
      Janakiraman, Narayanan, Sinha, Jayati, Lu, Fang-Chi, "When Do Consumers Forgive? a Causal Attribution Model of Marketer Transgression and the Moderating Effects of Self-Construal", San Antonio, Texas. (October , 2012).
    • February  2011
      Janakiraman, Narayanan, "2+2 is greater than 4: The effect of matching donations on compliance and donation amounts", Atlanta. (February , 2011).
    • February  2011
      Janakiraman, Narayanan, Bradlow, Eric, "“2+2 is greater than 4: The effect of matching donations on compliance and donation amounts", Atlanta, Georgia. (February , 2011).
    • October  2008
      Janakiraman, Narayanan, Benson, Lehman, "Effect of service time on perceived wait in queue: The role of fairness and expectations", San Fransisco, California. (October , 2008).
    • February  2008
      Janakiraman, Narayanan, Benson, Lehman, "Effect of service time on perceived wait in queue: The role of fairness and expectations", New Orleans, Louisiana. (February , 2008).
    • October  2007
      Janakiraman, Narayanan, Ordonez, Lisa, "Stricter return policies: The effect of time to return an item and product returns", St Pete Beach, Florida. (October , 2007).
    • October  2005
      Janakiraman, Narayanan, Erickson, Lance-Michael, "The effect of unexpected delays on consumer’s time/money tradeoff decisions", San Antonio, Texas. (October , 2005).
    • October  2005
      Janakiraman, Narayanan, Erickson, Lance-Michael, "The effect of unexpected delays on consumer’s time/money tradeoff decisions", St Pete Beach, Florida. (October , 2005).
    • May  2003
      Janakiraman, Narayanan, Meyer, RobertJ., Hoch, StephenJ., "The Psychology of Consumer Time Budgeting", College Park, Maryland. (May , 2003).
    • October  2002
      Janakiraman, Narayanan, Meyer, RobertJ., Morales, Andrea, "The Psychology of Price Shocks and Rational Fairness of Prices", Austin, Texas. (October , 2002).

Students Supervised

    • Present
      Hsin-Yi Liao,
    • Present
      Xiadong Nie,
    • Present
      Han Ma,
    • Present
      Sijie Sun,
    • 2018
      Franklin Velasco,
    • 2015
      Holly Syrdal,
      Oral Comprehensive Exam Committee Member
    • 2014
      Kristopher Floyd,
    • 2014
      Mehdi Hossain,
    • 2013
      Rebecca Vanmeter,
      Oral Comprehensive Exam Committee Member
    • 2012
      Wilson Neto,
    • 2011
      Kelli Frias,
    • 2010
      Rebecca Trump,
    • 2009
      James Carver,
    • 2005
      Ruoh-Nan Yan,

Courses

      • MARK 6302-001 CONSUMER BEHAVIOR I
        (Course Id: 100859)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 6303-001 CONSUMER BEHAVIOR II
        (Course Id: 111584)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • BSAD 6699-108 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2020
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • BSAD 6699-108 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2019
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Fall - Regular Academic Session - 2019
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2019
      • BSAD 6699-108 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2019
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Spring - Regular Academic Session - 2019
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2019
      • MARK 4322-003 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2018
      • BSAD 6699-108 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2018
      • BSAD 6999-108 DISSERTATION
        (Course Id: 100882)
        Fall - Regular Academic Session - 2018
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Fall - Regular Academic Session - 2018
      • BSAD 6699-109 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 6392-108 INDP STUDY MKT
        (Course Id: 100866)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • BSAD 6699-108 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • BSAD 6699-109 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • BSAD 6699-108 DISSERTATION
        (Course Id: 100881)
        Summer - Eleven Week - 2017
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Spring - Regular Academic Session - 2017 Download Syllabus
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2017 Download Syllabus
      • BSAD 6699-109 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2016
      • BSAD 6999-109 DISSERTATION
        (Course Id: 100882)
        Fall - Regular Academic Session - 2016
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Fall - Regular Academic Session - 2016 Download Syllabus
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Fall - Regular Academic Session - 2016 Download Syllabus
      • BSAD 6399-108 DISSERTATION
        (Course Id: 100880)
        Spring - Regular Academic Session - 2016
      • MARK 6392-108 INDP STUDY MKT
        (Course Id: 100866)
        Spring - Regular Academic Session - 2016
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Spring - Regular Academic Session - 2016 Download Syllabus
      • MARK 5328-001 PRODUCT MANAGMENT
        (Course Id: 100834)
        Spring - Regular Academic Session - 2016 Download Syllabus
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2015 Download Syllabus
      • BSAD 6399-108 DISSERTATION
        (Course Id: 100880)
        Fall - Regular Academic Session - 2015
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Fall - Regular Academic Session - 2015 Download Syllabus
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2015 Download Syllabus
      • BSAD 6999-108 DISSERTATION
        (Course Id: 100882)
        Spring - Regular Academic Session - 2015
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Spring - Regular Academic Session - 2015 Download Syllabus
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2014 Download Syllabus
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2014 Download Syllabus
      • BSAD 6999-108 DISSERTATION
        (Course Id: 100882)
        Fall - Regular Academic Session - 2014
      • MARK 4320-001 PRODUCT AND BRAND STRATEGY
        (Course Id: 112328)
        Fall - Regular Academic Session - 2014 Download Syllabus
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2014 Download Syllabus
      • BSAD 6999-107 DISSERTATION
        (Course Id: 100882)
        Spring - Regular Academic Session - 2014
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2013 Download Syllabus
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2013 Download Syllabus
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Spring - Regular Academic Session - 2013 Download Syllabus
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)Aacsb Goals:
        (0: )
        Student Performance:
        (0: )
        (0: )
        Spring - Regular Academic Session - 2013 Download Syllabus
      • MARK 4322-001 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2012 Download Syllabus
      • MARK 4322-002 AD MARKETING MGMT & STRATEGY
        (Course Id: 100808)
        Fall - Regular Academic Session - 2012 Download Syllabus

Service to the University

    • 2018 to  Present Program Coordinator
      (Impact: ABout 8 faculty members and 6 Ph.D. students use the subject pool to run their studies | Engagement: At the beginning of the semester along with a PhD student we explain the working of the subject pool to all the introductory marketing courses. After students sign up for the same we ensure that researchers are able to collect data for their research projects.)
      REP - Subject Pool Co-ordinator
      One of the most important requirements for researchers is having access to data. The subject pool helps manager researcher studies with student participants
    • 2018 to  Present Committee Chair
      Scholarship Chair
      Help identify how the different marketing scholarships can be given to deserving students
    • 2015 to  Present Chairperson
      College Wide - Subject Pool Co-ordinator
      Across the college of business, various researchers are interested in behavioral experiments that involve recruiting student participants for participating in studies for which they are paid compensation based on performance. The subject pool helps create and manage a database of around 1500 participants that researchers can access for their behavioral experiments.
    • Aug 2014 to  Present Committee Member
      Help access scholarships for MSMR students
      Assess which of the students among the applicants are eligible for the scholarship
    • Aug 2013 to  Present Behavioral Lab Commitee
      (Impact: The behavioral lab is now used by about 10-15 faculty and Ph.D. students | Engagement: The physical behavioral lab space and scheduling it is now done online, but every year I work with the researchers to better use the behavioral lab | Innovation: We designed the space such that one on one interviews, focus groups or large lab type data collection was possible.)
      University of Texas at Arlington
    • 2013 to  Present Part of Technology committee
      University of Texas at Arlington
    • 2013 to  2017 Committee Member
      Recruitment Committee
      Any staff and faculty positions that get opened requires an advertisement to be scripted, incoming applicants to be screened, and finally interviews to be scheduled and done in order to select the right person for the job.
    • Mar 2016 to  Mar 2016 Program Organizer
      50th Year Celebration Texas Marketing Conference
      Was in charge of organizing a conference that would showcase the marketing department and also UTA to the rest of the marketing world. Helped bring five journal editors, about 50 researchers from across the state, to have a 2 day event
    • Mar 2016 to  Mar 2016 Program Coordinator
      Texas PhD student Marketing Conference
      Helped organize a Texas PhD conference, the proceedings for which was part of a journal publication

Service to the Profession

    • Apr 2016 to  Present
      Editorial Review Board Member
      Journal of Business Research
      Help review atleast 5 to 10 papers each year
    • Jan 2015 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Retailing
      Reviewed about 7 papers for JR last year
    • Jan 2015 to  Present
      Reviewer, Ad Hoc Reviewer
      Psychological Science
      Reviewed about 2 papers for PS last year
    • Mar 2014 to  Present
      Editor, Associate Editor
      Journal of Consumer Marketing
    • Jan 2014 to  Present
      Reviewer, Ad Hoc Reviewer
      Management Science
    • 2013 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Marketing Research
    • 2012 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Consumer Marketing
    • Jan 2009 to  Present
      Reviewer, Ad Hoc Reviewer
      OBHDP
      Reviewed about 1 paper for OBHDP last year
    • Jan 2007 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Marketing
      Reviewed about 2 papers for JM last year
    • Jan 2005 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Consumer Psychology
      Reviewed about 2 papers for JR last year
    • Jan 2004 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Consumer Researcher
      Reviewed about 1 papers for JCR last year
    • 2016 to  2016
      Chairperson
      Texas Marketing Conference
    • 2011 to  2013
      Committee Member
      SCP Ethics Committee
    • 2011 to  2011
      Committee Member
      SCP Winter Conference
    • Past to  2011
      Committee Member (Atlanta,
      Society for Consumer Psychology Winter Conference
    • Past to  2007
      (Memphis,
      Association for Consumer Research Conference