Ritesh Saini

[Ritesh Saini]

Associate Professor, Marketing

Last Updated: January 24, 2021

about me

Biography

Ritesh Saini is an Associate Professor(Marketing) in the College of Business at the University of Texas at Arlington. He is also the PhD program coordinator. He received his MBA from IIM-Ahmedabad and PhD (Marketing) from The Wharton School (University of Pennsylvania). His research examines consumer psychology, primarily from the lens of Judgement & Decision making. His research projects investigate Time-Money differences, Behavioral Issues in Pricing and Retailing, and Risk communication. His work has appeared in the Journal of Marketing, Journal of Consumer Research, Management Science, Organizational Behavior & Human Decision Processes, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, Risk Analysis, Marketing Letters. He is an Associate Editor at the Journal of Consumer Marketing. He has taught courses in Marketing, Buyer Behavior, International Marketing, and Research Methods in the undergraduate, MBA and doctoral programs.

Education

- 2008 PhD in Marketing
  The Wharton School, University of Pennsylvania, Philadelphia, PA, 2008
- 2008 PhD in Marketing
  University of Pennsylvania, 2008
- 2001 MA in Managerial Sciences & Applied Economics
  The Wharton School, University of Pennsylvania, Philadelphia, PA, 2001
- 2001 MA in Managerial Sciences and Applied Economics
  University of Pennsylvania, 2001
- 1997 MBA in Business - Management
  Indian Institute Of Management, 1997
- 1997 MBA in Post Graduate Diploma in Management
  Indian Institute of Management, Ahmedabad, India, 1997
- 1995 Bachelor of Engineering in Bachelor of Engineering (Mechanical)
  MN Regional Engineering College (now MNNIT), India, 1995
- 1995 BE in Engineering - Mechanical
  Motilal Nehru National Inst T, 1995

Memberships

- 2006 to Present Society of Consumer Psychology
- 2004 to Present Association of Consumer Research

Awards and Honors

- Dec 2018 Outstanding Graduate Teaching Award sponsored by College of Business, UT-Arlington
- Dec 2013 Recognized Professor sponsored by Phi Kappa Phi UT-Arlington
- Dec 2013 Research Paper Award sponsored by Harvard School of Public Health’s Centre for Risk Analysis
- Dec 2012 Summer Research Award sponsored by UTA College of Business
- Dec 2011 Distinguished Research Publication Award sponsored by UTA College of Business

News Articles

- Apr 2015
  KTVT CBS 11
  
  Ritesh Saini, an assistant professor of marketing in the UT Arlington College of Business, said that consumers undergo a moral licensing behavior when shopping with reusable grocery bags, KTVT CBS 11 reported. The story quoted a university study that showed consumers sometimes get grocery store items that aren't necessarily good for them when shopping with their own bags. "We keep a mental clock ticking in our mind and give ourselves positive or negative brownie points," Saini said.
- Nov 2012
  Fort Worth Star-Telegram
  
  Ritesh Saini, a UT Arlington assistant marketing professor, is quoted in a Fort Worth Star-Telegram story about Black Friday sales. He said when shoppers hit on an unexpectedly low price they don’t necessarily pocket the savings. “Typically, people make it up by buying more. Their budgets do not change,” Saini said.
- June 2012
  KDAF/CW 33
  
  KDAF/CW 33 interviewed Ritesh Saini, assistant professor of marketing at UT Arlington, about the new chain of grocery stores popping up in Dallas-Fort Worth. On Friday, California-based Trader Joe’s will open in Fort Worth and add its name to the long list of established stores already in the area. What makes D/FW so competitive is “this area is one growth engine which has continued to show economic growth in the past few years,” Saini said. “Some of the other larger cities, one million plus, have stagnated.”
- Oct 2010
  Fort Worth Star-Telegram
  
  Ritesh Saini, Assistant Professor of Marketing, commented to the Fort Worth Star-Telegram those corporations that make flat donations or contribute a portion of their retail sales to a cause like breast cancer research hope for a payoff in more ways than one

Support & Funding

This data is entered manually by the author of the profile and may duplicate data in the Sponsored Projects section.

- Past to 2014 Honorarium sponsored by Harvard Center for Risk Analysis - $3000
  (Funded)

Publications

2020

Journal Article
When Poignant Stories Outweigh Cold Hard Facts: A Meta-analysis of the Anecdotal Bias
[Freling, TraciLannette, Yang, Zhiyong, Saini, Ritesh, Itani, Omar, Abu Alsamh, Elaf]. Organizational Behavior Human Decision Processes.

2015

Journal Article
Free Indulgences: Enhanced Zero-Price Effect for Hedonic Options
[Hossain, Mehdi, Saini, Ritesh]. International Journal of Research in Marketing. DOI: http://dx.doi.org/10.1016/j.ijresmar.2015.10.001

Journal Article
How Anxiety Leads to Suboptimal Decisions under Risky Choice Situations
[Yang, Zhiyong, Saini, Ritesh, Freling, Traci]. 35(10), 1789-1800.

2014

Journal Article
Suckers in the Morning, Skeptics in the Evening: Time-of-Day Effects on Consumers' Vigilance Against Manipulation
[Houssain, TanzeebM, Saini, Ritesh]. Marketing Letters. 25(2), 109-121. DOI: http://dx.doi.org/10.1007/s11002-013-9247-0

2010

Journal Article
Is that Deal Worth My Time? The Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
[Saini, Ritesh, Rao, R.S. , Monga, A. ]. Journal of Marketing. 74(1), 34-48. DOI: http://dx.doi.org/10.1509/jmkg.74.1.34

Journal Article
The psychological underpinnings of relative thinking in price comparisons
[Saini, Ritesh, Thota, SwetaC.]. Journal of Consumer Psychology. 20(2), 185-192. DOI: http://dx.doi.org/10.1016/j.jcps.2010.02.003
http://www.sciencedirect.com/science/article/pii/S1057740810000240

2009

Journal Article
Currency of Search: How Spending Time on Search is Not the Same as Spending Money
[Monga, Ashwani, Saini, Ritesh]. Journal of Retailing. 85(3), 245-257. DOI: http://dx.doi.org/10.1016/j.jretai.2009.04.005

2008

Journal Article
Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
[Saini, Ritesh]. 35, 703-704.
http://www.acrwebsite.org/volumes/13489/volumes/v35/NA-35

Journal Article
How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money
[Saini, Ritesh, Monga, Ashwani]. Journal of Consumer Research. 34(6), 914-922. DOI: http://dx.doi.org/10.1086/525503

Journal Article
Time versus Money: Differential Use of Heuristics
[Monga, Ashwani, Saini, Ritesh]. 35, 746-747.
http://www.acrwebsite.org/volumes/v35/naacr_vol35_460.pdf

2006

Journal Article
Affective Underpinnings of Decision Heuristics
[Saini, Ritesh]. 33(1), 628-629.
http://www.acrwebsite.org/volumes/12366/volumes/v33/NA-33

2005

Journal Article
Emotional Bidders–An Analytical and Experimental Examination of Consumers’ Behavior in a Priceline-Like Reverse Auction
[Ding, Min, Eliashberg, Jehoshua, Huber, Joel, Saini, Ritesh]. Management Science. 51(3), 352-364. DOI: http://dx.doi.org/10.1287/mnsc.1040.0331

2015

Conference Proceeding
Inequality Aversion: The Self-Other Perspective
[Saini, Ritesh, Yang, Zhiyong].
http://www.acrwebsite.org/volumes/ap11/apacr_vol11_1018969.pdf

Conference Proceeding
The Effect of Anxiety on Risky Decisions
[Yang, Zhiyong, Saini, Ritesh, Freling, Trai].
http://www.acrwebsite.org/assets/PDFs/60340%20ACR%20Asia-Pacific%20Vol%2010_hires.pdf#page=311

2014

Conference Proceeding
Involved but Inaccurate: When High-Stakes Lead To Anecdotal Bias
[Freling, Traci, Saini, Ritesh, Yang, Zhiyong].
https://cdn1.sph.harvard.edu/wp-content/uploads/sites/1273/2014/02/Risk-Perception-Freling-et-al.1.pdf

2013

Conference Proceeding
‘Me’ Likes Expert Reviews and ‘We’ Like Consumer Reviews: Moderating of Product Newness
[Yang, Zhiyong, Janakiraman, Narayanan, Ma, Zhenfeng, Saini, Ritesh].

2007

Other
Currency of Search: Time Versus Money
[Saini, Ritesh, Monga, Ashwani]. 34, 492-493.
http://www.acrwebsite.org/volumes/12554/volumes/v34/NA-34

Presentations

- October 2019
  Dong, Meichen (Author & Presenter), Saini, Ritesh (Author), "Steer Away from Joneses-The Role of In-group versus Out-group Sources on Conspicuous Consumption", Atlanta, GA. (October , 2019).
- May 2019
  Chung, Myungjin, Saini, Ritesh, "Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip". (May , 2019).
- January 2019
  Chung, Myungjin, Saini, Ritesh, "Buying Time: How Social Power influences Time-Money Exchanges", Ahmedabad, India. (January , 2019).
- October 2018
  Chung, Myungjin, Saini, Ritesh, "Powerful Buy Time: Why Social Power Leads to Prioritizing Time over Money", Dallas, TX. (October , 2018).
- February 2018
  Chung, Myungjin (Author & Presenter), Saini, Ritesh (Author), "Color Lightness Shapes Hierarchy: When Darker Comes First", Dallas, TX. (February 24, 2018).
- October 2017
  Chung, Myungjin (Author & Presenter), Saini, Ritesh (Author), "Color Lightness Shapes Hierarchy: When Darker Comes First", San Diego, CA. (October 20, 2017).
- October 2017
  Yang, Zhiyong (Author), Sun, Sijie (Author & Presenter), Saini, Ritesh (Author), Janakiraman, Narayanan (Author), "Regulatory Focus and Donation to Proactive and Reactive Causes", San Diego, CA. (October 20, 2017).
- June 2016
  Freling, Traci (Author), Saini, Ritesh (Author), Yang, Zhiyong (Author & Presenter), "Involved but Inaccurate: When High Involvement Leads to Anecdotal Bias", Nankai University, Tianjing, China. (June 4, 2016).
- June 2015
  Saini, Ritesh (Author & Presenter), Yang, Zhiyong (Author), "Inequality Aversion: The Self-Other Perspective", Hong Kong, China. (June 19, 2015).
- June 2015
  Yang, Zhiyong (Author & Presenter), Saini, Ritesh (Author), Freling, Traci (Author), "The Effect of Anxiety on Risky Decisions", Hong Kong, China. (June 19, 2015).
- March 2014
  Yang, Zhiyong, Saini, Ritesh, Freling, Traci, "Involved but Inaccurate: When High-Stakes Lead To Anecdotal Bias", Harvard University, Boston. (March 23, 2014).
- October 2013
  Yang, Zhiyong, Janakiraman, Narayanan, Saini, Ritesh, Ma, Zhenfeng, "Me’ Likes Expert Reviews and ‘We’ Like Consumer Reviews: Moderating of Product Newness", Chicago, IL. (October , 2013).
- October 2012
  Yang, Zhiyong, Freling, Traci, Saini, Ritesh, "Do Higher Stakes Lead to Better Choices?", Vancouver, Canada. (October , 2012).

Students Supervised

- Present
  Dissertation Committee Member
  Hsin Yi Liao, (Marketing)
- Aug 2020
  Dissertation Committee Chair
  Meichen Dong, (Marketing)
- July 2020
  Dissertation Committee Member
  Yuan Zhang, (Info Sys and Oper Mgmnt)
- Aug 2019
  Dissertation Committee Member
  Somaye Ramezanpournargesi, (Information Systems and Operations Management)
- Aug 2019
  Dissertation Committee Chair
  Myungjin Chung, (Marketing)
- June 2019
  Dissertation Committee Member
  Stephen Bok,
- Dec 2018
  Dissertation Committee Member
  Sijie Sun,
- May 2017
  Dissertation Committee Member
  Elaf Alsamh, (Marketing)
- May 2017
  Dissertation Committee Member
  Yashar Dehdashti, (Marketing)
- May 2016
  Dissertation Committee Member
  Devin Lunt, (Marketing)

Courses

Service to the University

- Sept 2018 to Present Committee Member
  
  Department Faculty Recruitment
- Sept 2018 to Present Committee Member
  
  Research Committee
- Sept 2012 to Present Program Coordinator
  
  Marketing Department Doctoral Program
- June 2018 to Sept 2019 Committee Member
  
  Curriculum Committee
- Sept 2018 to Dec 2018 Committee Chair
  
  Promotion & Tenure Committee
  Chaired Dr. Janakirman's Tenure Review and Dr. Brigg's CPE in 2019-19

Service to the Profession

- Jan 2016 to Present
  Editorial Review Board Member
  Journal of Business Research
- 2014 to Present
  Editor, Associate Editor
  Journal of Consumer Marketing
- Sept 2019 to Aug 2020
  Reviewer, Ad Hoc Reviewer
  Various Academic Journals
  Journal of Consumer Research
  Journal of Retailing
  Journal of the Academy of Marketing Science
  Journal of Business Research
  Journal of Behavioral Decision Making
  Several Conferences, etc (ACR, SCP, AMS, AsiaPacific ACR, MSI Dissertation)
- June 2019 to June 2020
  (Classification: Basic or Discovery Scholarship)
  Chairperson
  Academy of Marketing Science Mary Kay Dissertation Competition 2019
- June 2018 to June 2020
  Chairperson
  Academy of Marketing Science Mary Kay Dissertation Competition 2020

Faculty & Staff Resources

Ritesh Saini

[Ritesh Saini]

Biography

Biography

Education

Education

Memberships

Awards and Honors

News Articles

News Articles

Support & Funding

Support & Funding

Publications

Presentations

Students Supervised

Courses

Service to the University

Service to the Profession