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Dr Traci H Freling University Of Texas-Arlington

[Dr Traci Lannette Freling University Of Texas-Arlington]

Associate Professor, Marketing
Last Updated: January 23, 2021
about me

Research Interests

Research Interests
Consumer processing of advertising and promotional information
Consumers’ judgment formation, decision-making, and brand evaluations
Brand personality (i.e., understanding its value, impact, and implications for information processing and branding strategies)
Measuring, building, defending, and extending brand equity
Construct measurement through psychometric evaluation and scale development
Research synthesis and theory-building through meta-analysis

Teaching Interests

Teaching Interests
Advertising/Integrated Marketing Communications (undergraduate and graduate level)
Consumer Behavior (undergraduate level, graduate level, and online)
International Marketing (graduate level)
Marketing Management (undergraduate level)
Marketing Research (undergraduate level)
Meta-analysis in Marketing (PhD seminar)
Organizational Behavior (graduate level)
Principles of Marketing (undergraduate level, graduate level, and online)
Services Marketing (graduate level and online)

Biography

Biography

Dr. Traci Freling joined the University of Texas at Arlington (UTA) in 2007. She received her PhD in Business Administration (with a Concentration in Marketing, and minors in Psychology and Statistics) and her Master of Science in Marketing from Texas A&M University. Prior to her current appointment, Dr. Freling was an Associate Professor of Marketing at the University of Kentucky. She also worked in the marketing research industry as a research analyst for clients such as SnackWells, Samonsite, Frito-Lay, JCPenney, and Brinker International.

At UTA, Dr. Freling teaches at the undergraduate level, in the MBA program, and in the doctoral program in the Department of Marketing. She has taught Principles of Marketing, Consumer Behavior, Integrated Marketing Communication, International Marketing, and Services Marketing, and won the College of Business Excellence in Teaching Award in 2016.

Dr. Freling studies consumer processing of advertising and promotional information, consumers’ judgment formation, decision-making, and brand evaluations, brand personality/equity, construct measurement through psychometric evaluation and scale development, and research synthesis and theory-building through meta-analysis. She has published in Journal of Advertising Research, Journal of Brand Management, Journal of Product & Brand Management, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Marketing Management Journal, Organizational Behavior & Human Decision Processes, Psychology & Marketing, and Risk Analysis.

Education

Education

    • 2001 PhD in Business Administration - Marketing - Minor Psychology and Statistics
      Texas A&M University College Station, 2001
    • 1996 MS in Marketing
      Texas A&M University College Station, 1996
    • 1992 BS in Marketing
      Texas A&M University College Station, 1992

Appointments

Appointments

    • 2013 to Present Associate Professor of Marketing
      UTA, College of Business
    • 2007 to 2013 Assistant Professor of Marketing
      UTA, College of Business
    • 2002 to 2007 Assistant Professor of Marketing
      Gatton College of Business and Economics, University of Kentucky
    • 2001 to 2002 Visiting Assistant Professor of Marketing
      Lowry Mays College and Graduate School of Business, Texas A&M University
    • 1994 to 1996 Research Analyst
      Marketing and Research Partners

Memberships

    • 2015 to 2020 Society for Judgment & Decision Making
      Reviewer, Sessions Chair, Discussant
    • 1996 to 2020 American Marketing Association
      Reviewer, Session Chair, Discussant
    • 1996 to 2020 Association of Consumer Research
      Reviewer, Session Chair, Discussant
    • 1996 to 2020 Society for Marketing Advances
      Reviewer, Session Chair, Discussant

Awards and Honors

    • Jan  2019 Faculty Development Leave (Recipient) sponsored by University of Texas-Arlington
    • Mar  2016 President's Award for Excellence in Teaching (Finalist) sponsored by University of Texas-Arlington
    • Mar  2015 President's Award for Excellence in Teaching (Finalist) sponsored by University of Texas at Arlington
    • Feb  2015 William R. Davidson Award (Honorable Mention) sponsored by Journal of Retailing
    • Mar  2014 President's Award for Excellence in Teaching (Finalist) sponsored by University of Texas-Arlington
    • May  2013 Excellence in Teaching Award (Recipient) sponsored by College of Business, University of Texas-Arlington
    • Mar  2013 President's Award for Excellence in Teaching (Finalist) sponsored by University of Texas-Arlington

News Articles

News Articles

    • Nov 2016 Dallas Morning News
      How much did the average shopper spend Black Friday weekend? Survey says ...Some shifting of shopping happened again this year, but Black Friday is still a winner in stores and online.
    • Nov 2014 Dallas Morning News
      Black Friday Less Scary as Deals Trickle Out Over Days
    • Feb 2014 CBS - DFW
      Expert: Dropping American Airlines Funeral Fares A “Bad Idea”
    • Feb 2014 KERA
      Traci Freling, a UT Arlington associate professor of marketing, said Globe Life is trying to grow its brand in paying for naming rights to Rangers Ballpark, KERA reported. The insurance company paid millions for the naming rights of the baseball stadium. Freling said the company might do better financially if the Rangers have a stellar season.
    • Nov 2012
      KTVT/ CBS 11
      KTVT/CBS 11 interviewed Traci Freling, UT Arlington assistant professor of marketing, about sales targeting holiday shoppers online earlier and more aggressively. “It’s not even just Cyber Monday any more, it’s Cyber Week,” Freling said. “If you look at the statistics from just this weekend, about half of the shopping beginning on Thanksgiving Day this year was online."
    • Nov 2011
      KTVT/CBS 11
      Traci Freling, a UT Arlington assistant professor of marketing, spoke with KTVT/CBS 11 about "Black Friday" and retail marketing gimmicks that lure shoppers in when they might get as good — or better — a deal online. Freling teaches a class on Black Friday and said she personally avoids shopping on that day.
    • Mar 2011 NBC-DFW
      Is Kohl's Going Upscale?

Support & Funding

Support & Funding

This data is entered manually by the author of the profile and may duplicate data in the Sponsored Projects section.
    • Past to 2014 Honorarium sponsored by  -  $3000
      (Funded)

Publications


      In Process
      • Journal Article
        Empirically-based Prescriptives for Crisis Management: A Quantitative Review of Company Response to Negative Publicity
        [Freling, Traci, Yang, Zhiyong, Olajuwon, Olamide , Torres, Abigail, Freling, Ryan]. Journal of Consumer Research. In Preparation; Not Yet Submitted.
      • Journal Article
        Quantifying the Fallout Associated with Product Crises: A Multi-Method Exploration of Consumer Responses to Negative Product Information
        [Freling, Traci, Yang, Zhiyong, Sun, Sijie, Richardson, Pam]. International Journal of Research in Marketing. Revising to Resubmit.
      • Journal Article
        The Impact of Country-Level Offenses on Individual-Level Behavior: A Quantitative Synthesis of Consumer Animosity Effects
        [Alkhuzam, Sultan, Freling, Traci, Khare, Adwait , Bates, Kim Bates, Chen, Dan, Freling, Ryan]. International Journal of Research in Marketing. In Preparation; Not Yet Submitted.
      • Journal Article
        Hate the Inefficiency not the Cause: A Multi-Method Exploration of Overhead Aversion
        [Lunt, Devin, Freling, Ryan, Lunt, Lucas, Freling, Traci, McGaughey, Ray]. Journal of Consumer Research. In Preparation; Not Yet Submitted.
      • Journal Article
        How Consumers Behave When Money is on Their Minds: A Meta-Analysis of Money-Priming Effects
        [Hossain, Tanzeeb, Freling, Traci, Minchael, Shashi, Zhang, Yi , Freling, Ryan]. Journal of Consumer Research. In Preparation; Not Yet Submitted.
      • Journal Article
        Involved but Inaccurate: When High Involvement Leads to Anecdotal Biases in Decision Making
        [Freling, Traci, Saini, Ritesh, Yang, Zhiyong]. Journal of Behavioral Decision Making. Submitted.
      • Journal Article
        When Wants Trump Shoulds: A Meta-analysis of Hedonic Consumption
        [Hossain, Tanzeeb, Khare, Adwait , Freling, Traci , Alkhuzam, Sultan ]. Journal of the Academy of Marketing Science. Submitted.
      • Journal Article
        When the Goal Counts: A Meta-analysis of Goal-Framing Effects
        [Freling, Ryan, Freling, Traci, Henard, David, Vincent, Leslie]. Journal of Behavioral Decision Making. In Preparation; Not Yet Submitted.

      2020
      • Journal Article
        When Poignant Stories Outweigh Cold Hard Facts: A Meta-analysis of the Anecdotal Bias
        [Traci, Freling, Yang, Zhiyong, Saini, Ritesh]. Organizational Behavior and Human Decision Processes.

      2019
      • Journal Article
        Helping One or Helping Many? A Theoretical Integration and Meta-analytic Review of the Compassion Fade Literature
        [Freling, TraciH, Lunt, Devin, Butts, Marcus]. Organizational Behavior and Human Decision Processes. Arlington.

      2015
      • Journal Article
        How Anxiety Leads to Suboptimal Decisions under Risky Choice Situations
        [Yang, Zhiyong, Saini, Ritesh, Freling, Traci]. Risk Analysis : An Official Publication of the Society for Risk Analysis. 35(10), 1789-1800.

      2014
      • Journal Article
        When Not to Accentuate the Positive: Re-examining Valence Effects in Attribute Framing
        [Freling, Traci, Vincent, Leslie, Henard, David]. Organizational Behavior and Human Decision Processes. 124, 95-109. Arlington.
        701 S. West Street, Office 217
      • Journal Article
        How Online Product Reviews Affect Retail Sales: A Meta-analysis
        [Floyd, Kris, Freling, Ryan, Alhoquail, Saad, Cho, Hyun Young, Freling, Traci]. Journal of Retailing. 90(2), 217-232. Arlington.
        701 S. West Street, Office 217

      2013
      • Journal Article
        Do Advertising Efficiency and Brand Reputation Matter? Evidence from Super Bowl Advertising
        [Kim, Jin-Woo, Freling, Traci, Easterman, Deborah]. Marketing Management Journal. 23(Spring), 90-101.
      • Journal Article
        The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World's Most Watched Event
        [Kim, Jin-Woo, Freling, Traci, Grisaffe, Doug]. Journal of Advertising Research. 53(June), 134-149.

      2011
      • Journal Article
        Brand Personality Appeal: Conceptualization and Empirical Validation
        [Freling, Traci, Crosno, Jody, Henard, David]. Journal of the Academy of Marketing Science. 39(June), 392-406.

      2010
      • Journal Article
        When Consensus Counts: Exploring the Impact of Consensus Claims in Advertising
        [Freling, Traci, Dacin, Peter]. Journal of Consumer Psychology. 20(April), 163-175.

      2009
      • Journal Article
        Does Brand Social Power Mean Market Might? Exploring the Influence of Brand Social Power on Brand Evaluations
        [Crosno, Jody , Freling, Traci, Skinner, Steve]. Psychology & Marketing. 26(2), 91-121.

      2006
      • Journal Article
        The Effect of Sales Promotion on Post-Promotion Brand Preference: A Meta-analysis
        [DelVecchio, Devin, Henard, David, Freling, Traci]. Journal of Retailing. 82(3), 203-213.

      2005
      • Journal Article
        An Empirical Analysis of the Brand Personality Effect
        [Freling, Traci, Forbes, Lukas]. Journal of Product and Brand Management. 14(7), 404-413.
      • Journal Article
        An Examination of Brand Personality through Methodological Triangulation
        [Freling, Traci, Freling, Lukas]. Journal of Brand Management. 13(2), 148-162.

Presentations

    • November  2017
      Freling, Traci, "A Meta-Analytic Evaluation of Construal Level Theory Research: When the Match in Messaging Matters", Society for Marketing Advances. (November , 2017).
    • June  2016
      Freling, Traci (Author), Saini, Ritesh (Author), Yang, Zhiyong (Author & Presenter), "Involved but Inaccurate: When High Involvement Leads to Anecdotal Bias", Nankai University, Tianjing, China. (June , 2016).
    • June  2015
      Yang, Zhiyong (Author & Presenter), Saini, Ritesh (Author), Freling, Traci (Author), "The Effect of Anxiety on Risky Decisions", Hong Kong, China. (June , 2015).
    • March  2014
      Yang, Zhiyong, Saini, Ritesh, Freling, Traci, "Involved but Inaccurate: When High-Stakes Lead To Anecdotal Bias", Harvard University, Boston. (March , 2014).
    • October  2012
      Yang, Zhiyong, Freling, Traci, Saini, Ritesh, "Do Higher Stakes Lead to Better Choices?", Vancouver, Canada. (October , 2012).
    • February  2012
      Freling, TraciLannette, "Interorganizational Relationship Governance and Performance: What Do We Know?". (February , 2012).
    • June  2011
      Freling, TraciLannette, "The More Efficient the Better: Ad Efficiency and Its Impact on Firms’ Financial Performance". (June , 2011).
    • October  2009
      Freling, TraciLannette, "A Meta-Analytic Review of Just-Below Pricing Effects". (October , 2009).

Students Supervised

    • Present
      Service Learning Project
      Meta-analysis complete; finalizing manuscript for submission at International Journal of Research in Marketing (Management)
      The Impact of Country-Level Offenses on Individual-Level Behavior: A Quantitative Synthesis of Consumer Animosity Effects
    • Present
      Service Learning Project
      Coding and analysis in progress; submission planned at Journal of Consumer Research (Management)
      Empirically-based Prescriptives for Crisis Management: A Quantitative Review of Company Response to Negative Publicity
    • Present
      Service Learning Project
      Ray McCaughey, Meta-analysis and follow-up experiment complete; finalizing manuscript for submission at Journal of Consumer Research (Marketing)
      Hate the Inefficiency not the Cause: A Multi-Method Exploration of Overhead Aversion
    • Present
      Service Learning Project
      Meta-analysis complete; finalizing manuscript for submission at Journal of Consumer Research (Marketing)
      How Consumers Behave When Money is on Their Minds: A Meta-Analysis of Money-Priming Effects
    • Dec 2019
      Dissertation Committee Member
      Meichen Dong, (Marketing)
    • Aug 2019
      Dissertation Committee Member
      Hayam Alnakhli, (Marketing)
    • Dec 2018
      Dissertation Committee Chair
      Pamela Richardson,
    • Aug 2018
      Dissertation Committee Member
      Anna Ma,
    • Aug 2018
      Dissertation Committee Member
      Franklin Velasco,
    • Dec 2017
      Dissertation Committee Member
      Ryan (Elaf) Abu-Alsamh,
    • Dec 2017
      Dissertation Committee Member
      Jeremy Morgan,
    • May 2017
      Dissertation Committee Member
      Yashar Dehdashti,
    • May 2017
      Dissertation Committee Member
      Ryan Terry, (Management)
    • May 2016
      Dissertation Committee Chair
      Devin Lunt, (Marketing)
    • May 2015
      Dissertation Committee Member
      Hyun Young Cho, (Marketing)
    • May 2015
      Dissertation Committee Member
      Saad Alhoqail, (Marketing)
    • May 2015
      Dissertation Committee Member
      Sultan Alkhuzam,

Courses

      • MARK 3323-031 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Spring - Regular Academic Session - 2021 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Winter Intersession - 2021
      • MARK 3321-031 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2021 Download Syllabus
      • MARK 3321-931 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2021
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Spring - Regular Academic Session - 2021
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • MARK 3321-030 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020 Download Syllabus
      • MARK 3321-900 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2020
      • MARK 3321-031 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - First - 2020 Download Syllabus
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Spring - Regular Academic Session - 2020
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Winter Intersession - 2020 Download Syllabus
      • MARK 3321-031 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 6390-001 TOPICS IN MARK
        (Topic: Meta Analysis | Course Id: 100865)
        Spring - Regular Academic Session - 2020 Download Syllabus
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 5311-080 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-030 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2019 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - Second - 2019 Download Syllabus
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Winter Intersession - 2019
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Fall - Regular Academic Session - 2018
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2018
      • MARK 5311-080 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2018
      • BSAD 7399-107 DOCTORAL DEGREE COMPLETION
        (Course Id: 111647)
        Summer - Eleven Week - 2018
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - First - 2018
      • BSAD 6699-107 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2018
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Spring - Regular Academic Session - 2018 Download Syllabus
      • MARK 5331-080 INTERNATIONAL MARKETING
        (Course Id: 100837)
        Spring - Regular Academic Session - 2018
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Winter Intersession - 2018
      • MARK 3321-002 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2018
      • BSAD 6699-107 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2017
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 3323-002 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2017 Download Syllabus
      • MARK 5311-080 MARKETING
        (Course Id: 100825)
        Fall - Regular Academic Session - 2017
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Five Week - First - 2017
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - First - 2017
      • BSAD 6699-107 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2017
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Spring - Regular Academic Session - 2017
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Winter Intersession - 2017
      • MARK 6390-001 TOPICS IN MARK
        (Topic: Meta Analysis PhD Seminar | Course Id: 100865 | Servlearn Desc: Students worked in teams to complete an entire meta-analysis from start to finish, quantitatively synthesizing extant data on various topics.)
        Spring - Regular Academic Session - 2017
      • BSAD 6999-107 DISSERTATION
        (Course Id: 100882)
        Fall - Regular Academic Session - 2016
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2016
      • MARK 3323-002 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2016
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Five Week - First - 2016
      • MARK 3324-003 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Five Week - First - 2016
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - Second - 2016
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Five Week - Second - 2016
      • BSAD 6699-107 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2016
      • MARK 6392-107 INDP STUDY MKT
        (Course Id: 100866)
        Spring - Regular Academic Session - 2016
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Spring - Regular Academic Session - 2016
      • MARK 3323-002 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Spring - Regular Academic Session - 2016
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Winter Intersession - 2016
      • MARK 3321-060 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2016
      • BSAD 6999-107 DISSERTATION
        (Course Id: 100882)
        Fall - Regular Academic Session - 2015
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2015
      • MARK 3323-002 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2015
      • MARK 5331-080 INTERNATIONAL MARKETING
        (Course Id: 100837)
        Fall - Regular Academic Session - 2015
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Eleven Week - 2015
      • BSAD 6699-107 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2015
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Winter Intersession - 2015
      • MARK 5330-001 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836 | Servlearn Desc: Students worked in teams to conduct secondary and primary research for an actual client in the community.)
        Spring - Regular Academic Session - 2015
      • MARK 6390-001 TOPICS IN MARK
        (Topic: Meta Analysis | Course Id: 100865 | Servlearn Desc: Students worked in teams to complete an entire meta-analysis from start to finish, quantitatively synthesizing extant data on various topics.)
        Spring - Regular Academic Session - 2015
      • BSAD 6999-107 DISSERTATION
        (Course Id: 100882)
        Fall - Regular Academic Session - 2014
      • MARK 5330-040 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836 | Servlearn Desc: Students worked in teams to conduct secondary and primary research for an actual client in the community.)
        Fall - Regular Academic Session - 2014
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Eleven Week - 2014
      • MANA 5312-001 MANAGEMENT
        (Course Id: 100961)
        Summer - Eleven Week - 2014
      • MARK 3321-003 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Summer Intersession - 2014
      • MARK 3324-003 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2014
      • MARK 3321-001 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Winter Intersession - 2014
      • MARK 3321-005 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Spring - Regular Academic Session - 2014
      • MARK 5330-040 SERVICES MARKETING MANAGEMENT
        (Course Id: 100836)
        Spring - Regular Academic Session - 2014
      • MARK 3321-006 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2013
      • MARK 3321-007 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2013
      • MARK 3321-008 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Fall - Regular Academic Session - 2013
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Eleven Week - 2013
      • MARK 6392-112 INDP STUDY MKT
        (Topic: Anthropomorphism in Advertisng | Course Id: 100866)
        Summer - Eleven Week - 2013
      • MANA 5312-001 MANAGEMENT
        (Course Id: 100961)
        Summer - Eleven Week - 2013
      • MARK 3321-003 PRINCIPLES OF MARKETING
        (Course Id: 100795)
        Summer - Summer Intersession - 2013
      • MARK 6390-001 TOPICS IN MARK
        (Course Id: 100865)
        Summer - Eleven Week - 2013
      • MARK 3324-004 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2013
      • BHNR 4394-107 HONORS THESIS/SENIOR PROJECT
        (Course Id: 101012)
        Spring - Regular Academic Session - 2013
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2012
      • MARK 3323-002 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2012
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Summer - Eleven Week - 2012
      • MARK 6390-001 TOPICS IN MARK
        (Topic: TOPICS OF META-ANALYSIS | Course Id: 100865)
        Summer - Eleven Week - 2012
      • MARK 3324-003 BUYER BEHAVIOR
        (Course Id: 100798)
        Spring - Regular Academic Session - 2012
      • MARK 5320-001 BUYER BEHAVIOR
        (Course Id: 100826)
        Spring - Regular Academic Session - 2012
      • MARK 5326-001 INTEGRATED MARKETING COMM
        (Course Id: 100832)
        Spring - Regular Academic Session - 2012
      • MARK 3324-001 BUYER BEHAVIOR
        (Course Id: 100798)
        Summer - Eleven Week - 2011
      • BSAD 7399-107 DOCTORAL DEGREE COMPLETION
        (Course Id: 111647)
        Summer - Eleven Week - 2011
      • MARK 6392-107 INDP STUDY MKT
        (Course Id: 100866)
        Summer - Eleven Week - 2011
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Summer - Eleven Week - 2011
      • BSAD 6699-107 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2011
      • BSAD 6999-107 DISSERTATION
        (Course Id: 100882)
        Spring - Regular Academic Session - 2011
      • MARK 3323-002 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Spring - Regular Academic Session - 2011
      • MARK 5326-001 INTEGRATED MARKETING COMM
        (Course Id: 100832)
        Spring - Regular Academic Session - 2011
      • BSAD 6699-107 DISSERTATION
        (Course Id: 100881)
        Fall - Regular Academic Session - 2010
      • BSAD 6999-107 DISSERTATION
        (Course Id: 100882)
        Fall - Regular Academic Session - 2010
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2010
      • MARK 3323-002 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2010
      • MARK 5320-001 BUYER BEHAVIOR
        (Course Id: 100826)
        Summer - Eleven Week - 2010
      • BSAD 6399-107 DISSERTATION
        (Course Id: 100880)
        Summer - Eleven Week - 2010
      • BSAD 6699-107 DISSERTATION
        (Course Id: 100881)
        Summer - Eleven Week - 2010
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Summer - Eleven Week - 2010
      • BSAD 6699-107 DISSERTATION
        (Course Id: 100881)
        Spring - Regular Academic Session - 2010
      • BSAD 6999-107 DISSERTATION
        (Course Id: 100882)
        Spring - Regular Academic Session - 2010
      • MARK 3323-002 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Spring - Regular Academic Session - 2010
      • MARK 5326-001 INTEGRATED MARKETING COMM
        (Course Id: 100832)
        Spring - Regular Academic Session - 2010
      • BSAD 6999-107 DISSERTATION
        (Course Id: 100882)
        Fall - Regular Academic Session - 2009
      • MARK 3323-001 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2009
      • MARK 3323-002 INTEGRATED MARKETING COMM
        (Course Id: 100797)
        Fall - Regular Academic Session - 2009

Service to the University

    • Aug 2020 to  Present Committee Member
      College of Business Committee for Multi-disciplinary Hiring Initiative
    • Aug 2019 to  Present Committee Member
      Department of Economics Recruiting Committee
    • Aug 2019 to  Present Committee Chair
      Online Standards Committee
    • Aug 2018 to  Present Faculty Mentor
      Center for Research on Teaching and Learning Excellence
    • Aug 2018 to  Present Committee Member
      Research Experience Program (CoB Subject Pool)
    • Aug 2017 to  Present Committee Member
      HCAD Graduate Studies Committee
    • Aug 2016 to  Present Committee Member
      Professional eLearning Committee
    • Jan 2016 to  Present Committee Member
      Non-Tenure Track Promotion Committee
    • Aug 2014 to  Present Committee Member
      Research Centre Committee
    • 2014 to  Present Committee Member
      College of Business Teaching Awards Selection Committee
    • Jan 2014 to  Present Committee Member
      Curriculum Committee for M.S. in Marketing Research Program
    • Aug 2013 to  Present Committee Member
      Department of Marketing Promotion & Tenure Committee
    • Aug 2013 to  Present Committee Member
      Grade Appeals Committee
    • Aug 2008 to  Present Committee Member
      Assurance of Learning Committee
    • Aug 2007 to  Present Committee Member
      Department of Marketing Hiring Committee
    • Aug 2008 to  Aug 2018 Committee Chair
      Research Experience Program (CoB Subject Pool)
    • Aug 2012 to  Aug 2016 Committee Chair
      Department of Marketing Hiring Committee
    • Jan 2007 to  Jan 2008 Committee Member
      College of Business Task Force for Revising the Teaching Evaluation Instrument and Process

Service to the Profession

    • 2015 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Experimental and Social Psychology
    • 2012 to  Present
      Reviewer, Ad Hoc Reviewer
      Organizational Behavior and Human Decision Processes
    • 2012 to  Present
      Reviewer, Ad Hoc Reviewer
      Social Sciences and Humanities Research Council of Canada
    • 2011 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Consumer Psychology
    • 2008 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of Retailing
    • 2003 to  Present
      Reviewer, Ad Hoc Reviewer
      Journal of the Academy of Marketing Science